Career
As a member of Telstra’s executive board from 2013 to 2016,Wildberger was responsible for Telstra’s consumer and business segments,product development,retail and service operations,and the company’s digital transformation,Telstra Digital. [10] [11] He was also a director of the Telstra Foundation. [12] Wildberger oversaw the launch of several strategic products and services,such as Telstra Air,Australia’s largest Wi-Fi Network, [13] [14] and Telstra TV,a streaming platform. [15] During his tenure,Telstra also introduced its Discovery Store concept with interactive technology and personalized services. [16]
EON
From 2016 to 2021,Wildberger served on the Board of Management of E.ON SE,responsible for E.ON’s Customer Business Unit and IT,overseeing Energy Management,Decentralized Energy Solutions,E-Mobility,Innovation,Brand and Marketing,IT,and E.ON’s digital transformation. [9] He was also responsible for Retail and Customer Solutions across 15 markets,serving 50 million customers. [17] [18] During Wildberger's tenure,E.ON launched E.ON Home in 2019,an energy management system developed in collaboration with Microsoft. [19] This platform integrated diverse home energy applications—including rooftop solar panels,electric vehicle (EV) chargers,and battery storage—into a unified digital interface. [19] Wildberger also oversaw the creation E.ON Next in 2020,a UK strategic energy subsidiary developed in collaboration with Kraken Technologies (a subsidiary of Octopus Energy). [20] [21] The venture focused on sustainability,customer service and operational efficiency,powered by digital solutions. [21] Additionally,he expanded E.ON’s collaboration with RWTH Aachen University,funding projects in energy system analysis,smart grids,storage,efficiency,electrification,and digitalization. [22] [23]
From August 1,2021 to May 5,2025,Wildberger was CEO of Ceconomy AG and its subsidiary,MediaMarktSaturn Retail Group. [24] His tenure focused on addressing post-pandemic challenges,resolving a governance dispute among stakeholders and implementing a new strategic direction for the company. [25] In May 2022,Wildberger introduced a strategy aimed at enhancing customer experience,developing omnichannel operations,and diversifying the company's business model. [26] [27] [28] Under Wildberger,the company repositioned itself as an omnichannel service platform and expanded into new areas such as a third-party marketplace and retail media services. Wildberger also directed efforts to modernize stores with new formats and broaden the company's service offerings. [29] [30] [31] [32]
Since 6 May 2025,Wildberger has been Germany's first-ever Federal Minister for Digital Transformation and Government Modernisation. [33] [34]
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