Video clips refer to mostly short videos, which are usually silly jokes and funny clips, often from movies or entertainment videos such as those on YouTube. Short videos on TikTok and YouTube often influence popular culture and internet trends. Such clips are usually taken out of context and have many gags in them. Sometimes they can be used to attract the public to the user's other accounts or their long-form videos. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States.
An internet celebrity, also referred to as an internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content. Some internet celebrities are also social media influencers, known simply as influencers, due to their social influence online.
Lisa and Lena Mantler, collectively known as Lisa and Lena, are German internet celebrities who rose to prominence as teenagers on the video sharing application Musical.ly. They had over 30 million followers, making them the #1 most-followed creators at the time on the platform.
Laura Marie Clery is an American actor, comedian, and social media personality. She gained prominence through her comedic sketches and characters on platforms like Facebook and YouTube. Clery's content often revolves around humorously portraying various characters and situations from everyday life. She has also ventured into traditional acting roles and has appeared in television shows and films. Clery has a YouTube channel where she shares vlogs, sketches, and other content.
TikTok, whose mainland Chinese and Hong Kong counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app or the web.
Loren Gray Beech is an American social media personality, singer, songwriter, and actress. Gray rose to prominence in 2015 on the video sharing app, Musical.ly. In 2018, she released her debut single "My Story" under Virgin Records, whom she was signed to until February 2021, when she became an independent artist. Forbes reported she earned $2.4 million in 2019, making her the fourth highest-earning TikTok star. In 2020, Billboard ranked her among TikTok's top 10 music influencers with over 50 million followers.
Brent Austin Rivera is an American influencer and actor who first gained popularity on the now-defunct video hosting service Vine. He has large followings on Instagram, TikTok, and YouTube.
Charli Grace D'Amelio is an American social media personality and dancer. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.
Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer and The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.
In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence.
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. These creators - who may include social media influencers, YouTubers, bloggers, artists, podcasters, and even independent professionals - generate revenue from their creations through a variety of monetization strategies, including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.
Davis Burleson is an American social media personality and content creator based in New York City. He is the host of Fallen Media's TikTok interview series, "What’s Poppin? With Davis!" and appears on Sirius XM TikTok radio.
Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content.
Melissa Ong, better known under her former TikTok username chunkysdead and nickname Mother Hen, is an American Internet influencer, TikToker, YouTuber, and former user experience designer. She worked at several technology companies before leaving her job to focus on making videos for the social network TikTok. Ong is best known for the "Step Chickens," a self-described online cult formed after Ong released a TikTok video in a chicken costume satirizing tropes in pornography. The Step Chickens are more akin to a cult of personality or fandom than a harmful or violent cult; their main activities include spamming the comments sections of other creators, changing their profile pictures to match a selfie taken by Ong, and conversing on an app rebranded for them by Ong's friend and former co-worker.
Drew Tyson Afualo is an American influencer, podcaster, and author. She is known on TikTok for her videos responding to and roasting men with misogynistic and fatphobic viewpoints, often punctuated by her distinctive high-pitched laugh; she had over eight million followers on the platform as of March 2023. Afualo also hosts the podcasts The Comment Section, produced by Brat TV, and Two Idiot Girls with her sister Deison. As an influencer, she has provided red carpet coverage for events like the Black Adam premiere and the 95th Academy Awards.
Ben Brainard is an American stand-up comedian and social media personality. He gained attention on TikTok and other social media with his sketch series The Table, in which he acts out conversations between various American states. As of March 2024, he has 2.9 million TikTok followers.
Emira D'Spain is an Emirati-born American model, social media influencer and former beauty director. In 2022, she became the first Black transgender woman to model for Victoria's Secret. She has also been a cover girl for Glamour and was featured in Nylon. D'Spain has modeled for Fenty Beauty, UGG, Anastasia Beverly Hills, and NARS Cosmetics. She worked as the beauty director for Paper prior to the magazine's folding in 2023. D'Spain is a beauty content creator on TikTok, where she has over one million followers. On TikTok, she posts Get Ready With Me Videos, which have received over 85 million views.
An influencer, also referred to as an online influencer and social media influencer, is a term traditionally associated with someone who is considered influential. The term has more recently been associated specifically with people who influence and guide the interest of others using social media. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing.
