Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory.
Robert Beno Cialdini is an American psychologist and academic. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
An implementation intention is a self-regulatory strategy in the form of an "if-then plan" that can lead to better goal attainment, as well as help in habit and behavior modification. It is subordinate to goal intentions as it specifies the when, where and how portions of goal-directed behavior. The concept of implementation intentions was introduced in 1999 by psychologist Peter Gollwitzer. Studies conducted by Gollwitzer in 1997 and earlier show that the use of implementation intentions can result in a higher probability of successful goal attainment, by predetermining a specific and desired goal-directed behavior in response to a particular future event or cue.
The behavioral sciences explore the cognitive processes within organisms and the behavioral interactions between organisms in the natural world. It involves the systematic analysis and investigation of human and animal behavior through naturalistic observation, controlled scientific experimentation and mathematical modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. Examples of behavioral sciences include psychology, psychobiology, anthropology, economics, and cognitive science. Generally, behavioral science primarily seeks to generalize about human behavior as it relates to society and its impact on society as a whole.
Lisa Feldman Barrett is professor of psychology at Northeastern University, where she focuses on affective science. She is a director of the Interdisciplinary Affective Science Laboratory. Along with James Russell, she is the founding editor-in-chief of the journal Emotion Review. Along with James Gross, she founded the Society for Affective Science.
Susan Fiona Dorinthea Michie is a British academic, clinical psychologist, and professor of health psychology, director of The Centre for Behaviour Change and head of The Health Psychology Research Group, all at University College London. She is also an advisor to the British Government via the SAGE advisory group on matters concerning behavioural compliance with government regulations during the COVID-19 pandemic. In 2022, she was appointed Chair of the World Health Organisation’s (WHO) Technical Advisory Group on Behavioural Insights and Sciences for Health.
Counterproductive norms are group norms that prevent a group, organization, or other collective entities from performing or accomplishing its originally stated function by working oppositely to how they were initially intended. Group norms are typically enforced to facilitate group survival, to make group member behaviour predictable, to help avoid embarrassing interpersonal interactions, or to clarify distinctive aspects of the group’s identity. Counterproductive norms exist despite the fact that they cause opposite outcomes of the intended prosocial functions.
Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.
AFM
Kay Deaux is an American social psychologist known for her pioneering research on immigration and feminist identity. Deaux is Distinguished Professor Emerita at the Department of Psychology at the Graduate Center of the City University of New York (CUNY). According to Brenda Major, Deaux's work centers on the question of how social categories affect one's psychological makeup, social behavior, and life outcomes, while emphasizing the subjectivity of people's identities and experiences and the larger social context.
Robb Willer is an American sociologist and social psychologist known for his work on political persuasion, polarization, democracy, and morality. He is a professor of sociology, psychology, and organizational behavior at Stanford University where he is the Director of the Polarization and Social Change Lab and Faculty Co-Director of the Center on Philanthropy and Civil Society.
Batja Mesquita is a Dutch social psychologist, a cultural psychologist and an affective scientist. She is a professor of psychology at the University of Leuven, Belgium, where she studies the role of culture in emotions, and of emotions in culture and society. She is director of the Center for Social and Cultural Psychology in Leuven.
Jonathan B. Freeman is an American psychologist and associate professor of psychology at Columbia University. He is best known for his work on the neuroscience of person perception and social cognition, as well as mouse-tracking methodology in cognitive science. His research focuses on the cognitive and neural mechanisms underlying split-second social judgments and their impact on behaviour.
Heejung Kim is a South Korean psychologist and a professor in the Department of Psychological & Brain Sciences at the University of California, Santa Barbara. Her research focuses on how culture influences humans' thought process. She is co-editor of the journal Personality and Social Psychology Review.
Sabra Klein is an American microbiologist who is a Professor of Molecular Microbiology and Immunology at the Johns Hopkins Bloomberg School of Public Health. Her research considers how sex and gender impact the immune system. During the COVID-19 pandemic, Klein investigated why men and women have different COVID-19 outcomes.
Iris Mauss is a social psychologist known for her research on emotions and emotion regulation. She holds the position of Professor of Psychology at University of California, Berkeley and Director of the Emotion & Emotion Regulation Lab. Her research has been cited in various publications including The New York Times, The Washington Post, and Psychology Today.
Sherry Jueyu Wu (Park) is an Assistant Professor of Management and Organizational Behavior at the University of California, Los Angeles (UCLA) Anderson School of Management. in Westwood, California and the 2020 recipient of the Cialdini Prize from the Society for Personality and Social Psychology (SPSP) for her field research in group dynamics and authority. She conducts large-scale field experiments concerning group influence over long-lasting behavioral changes and decision processes under resource disparity and social inequality.
Food psychology is the psychological study of how people choose the food they eat, along with food and eating behaviors. Food psychology is an applied psychology, using existing psychological methods and findings to understand food choice and eating behaviors. Factors studied by food psychology include food cravings, sensory experiences of food, perceptions of food security and food safety, price, available product information such as nutrition labeling and the purchasing environment. Food psychology also encompasses broader sociocultural factors such as cultural perspectives on food, public awareness of "what constitutes a sustainable diet", and food marketing including "food fraud" where ingredients are intentionally motivated for economic gain as opposed to nutritional value. These factors are considered to interact with each other along with an individual's history of food choices to form new food choices and eating behaviors.
Laura Kray is an American psychologist, professor and the Ned and Carol Spieker Chair in Leadership at the University of California, Berkeley. She is the Faculty Director of the Center for Equity, Gender, and Leadership. Her research looks to debunk myths surrounding the gender paygap.
