"Keep It Simple" | ||||
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Single by Delays | ||||
from the album Everything's the Rush | ||||
B-side |
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Released | 11 August 2008 (CD) | |||
Genre | Indie | |||
Length | 4:11 | |||
Label | Fiction Records | |||
Songwriter(s) | G Gilbert, A Gilbert | |||
Delays singles chronology | ||||
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"Keep It Simple" is the second single released from Delays' third studio album, Everything's the Rush . Like the previous single it was available for pre-order, came in three formats and was thus inegelible for UK chart entry. It was released on 11 August 2008. [1] The B-side of the single is a cover version of Neil Diamond's "Cherry Cherry".
The music video for the song stars Ewen Macintosh ("Keith" from the UK comedy series The Office ) as an overweight man jogging through North-East London, the video cuts between him jogging and the band playing the song in a front yard. After a while the man walks into a fast food outlet and orders a large unhealthy meal and attempts to jog and eat at the same time, only to result in him having a heart attack and dying in the middle of the road. [1]
His spirit rises to heaven where angels shower him in fast food but after a while the angels turn into demons and begin hassling him. His spirit returns to his body and he wakes up with the fast food lying next to him. He takes a bite of the burger and walks off, much to the disapproval of the onlooking band.
In the making of the "Keep It Simple" video, keyboardist Aaron described the heaven/hell part as signifying that fast food is quite literally heaven and hell for you. [2]
An indieLondon review of the album stated that "Keep It Simple" "bounces shimmering piano hooks off crunching riffs and more strings to create another giddy treat." [3] Ian Cohen of Pitchfork Media thought that "Keep it Simple", along with two other tracks from the album sounded "like Pavlovian biscuits of phony populism". [4] Clash described it as an "epic heartbreak anthem" and "a melancholic salute to 60s pop in a way that only Delays can pull off". [5]
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