Kevin Malloy

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Kevin Malloy (born 1965) is an advertising executive currently based in Auckland, New Zealand but with international roles. [1] He is responsible for Starcom MediaVest Group's (SMG) Coca-Cola assignments globally and is also the VivaKi Country Chair responsible for Starcom, ZenithOptimedia and Razorfish across Australia and New Zealand. [2]

Auckland Metropolitan area in North Island, New Zealand

Auckland is a city in the North Island of New Zealand. The most populous urban area in the country, Auckland has an urban population of around 1,628,900. It is located in the Auckland Region—the area governed by Auckland Council—which includes outlying rural areas and the islands of the Hauraki Gulf, resulting in a total population of 1,695,900. Auckland is a diverse, multicultural and cosmopolitan city, home to the largest Polynesian population in the world. A Māori-language name for Auckland is Tāmaki or Tāmaki-makau-rau, meaning "Tāmaki with a hundred lovers", in reference to the desirability of its fertile land at the hub of waterways in all directions.

New Zealand Country in Oceania

New Zealand is a sovereign island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses—the North Island, and the South Island —and around 600 smaller islands. New Zealand is situated some 2,000 kilometres (1,200 mi) east of Australia across the Tasman Sea and roughly 1,000 kilometres (600 mi) south of the Pacific island areas of New Caledonia, Fiji, and Tonga. Because of its remoteness, it was one of the last lands to be settled by humans. During its long period of isolation, New Zealand developed a distinct biodiversity of animal, fungal, and plant life. The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions. New Zealand's capital city is Wellington, while its most populous city is Auckland.

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Contents

Background

Malloy is from Auckland, New Zealand. He was educated at St Peter's College. As a 21-year-old Malloy left for London, and ended up in the advertising agency DMB&B where he spent nine years, six of which were in the "International Media" operation. In 1994 he was moved to Hong Kong as Regional Media Director and after two years was sent to New York City to be groomed for a role as Worldwide Media Director. Malloy returned home at the end of 2002 after six years in New York and 17 years away. From his Auckland base he still looks after the global assignment for Coca-Cola and oversees Publicis Groupe's media and digital operations across New Zealand and Australia. [1] [2]

St Peters College, Auckland secondary school in Auckland

St Peter's College is a Catholic secondary school for boys, located in Auckland, New Zealand, in the central city suburb of Grafton. With a roll of over 1300, the school is one of the largest Catholic schools in New Zealand. St Peter's College was established in 1939 as a successor of Auckland's earliest school and of St Peter's School, founded in 1857. The Outhwaite family, who acquired the land around 1841, donated the site of the college. The Christian Brothers provided staff for the college for 70 years.

London Capital of the United Kingdom

London is the capital and largest city of both England and the United Kingdom, as well as the largest city within the European Union. Standing on the River Thames in the south-east of England, at the head of its 50-mile (80 km) estuary leading to the North Sea, London has been a major settlement for two millennia. Londinium was founded by the Romans. The City of London, London's ancient core − an area of just 1.12 square miles (2.9 km2) and colloquially known as the Square Mile − retains boundaries that follow closely its medieval limits. The City of Westminster is also an Inner London borough holding city status. Greater London is governed by the Mayor of London and the London Assembly.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.

International management

Before the formation of MediaVest, Malloy held the position of Executive Vice President, Worldwide Media Director at D’Arcy. He was a key member of the D’Arcy media team that won the P&G AOR assignment in the U.S. – at the time the biggest advertising assignment in history (US$1.2 billion). He spent a total of six years in New York City.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

New York City Largest city in the United States

The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States. With an estimated 2018 population of 8,398,748 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 19,979,477 people in its 2018 Metropolitan Statistical Area and 22,679,948 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.

Prior to moving to New York in 1996, Malloy spent two years at D’Arcy’s Hong Kong office as regional media director for Asia-Pacific. Before that, Malloy was based in D’Arcy London for nine years. During that time, he spent three years working in the United Kingdom operation before taking on full European media responsibilities for such multi-national clients as Procter & Gamble (P&G), Budweiser, Mars and Philips.

Hong Kong East Asian city

Hong Kong, officially the Hong Kong Special Administrative Region of the People's Republic of China, is a special administrative region on the eastern side of the Pearl River estuary in southern China. With over 7.4 million people of various nationalities in a 1,104-square-kilometre (426 sq mi) territory, Hong Kong is the world's fourth-most densely populated region.

United Kingdom Country in Europe

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a sovereign country located off the north-western coast of the European mainland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands. Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state, the Republic of Ireland. Apart from this land border, the United Kingdom is surrounded by the Atlantic Ocean, with the North Sea to the east, the English Channel to the south and the Celtic Sea to the south-west, giving it the 12th-longest coastline in the world. The Irish Sea lies between Great Britain and Ireland. With an area of 242,500 square kilometres (93,600 sq mi), the United Kingdom is the 78th-largest sovereign state in the world. It is also the 22nd-most populous country, with an estimated 66.0 million inhabitants in 2017.

Europe Continent in the Northern Hemisphere and mostly in the Eastern Hemisphere

Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, Asia to the east, and the Mediterranean Sea to the south. It comprises the westernmost part of Eurasia.

After seventeen years abroad, Malloy relocated back to Auckland, New Zealand in December 2002 where he initially continued to play a key role for Starcom MediaVest Group by maintaining his global role on both P&G and Coca-Cola while overseeing SMG’s operations in Australia and New Zealand. In October 2008 Malloy was asked to take on the newly formed position of VivaKi Chair for Australia and New Zealand. This role encompassed SMG and ZenithOptimedia in these markets and required the launch of Publicis Groupe’s key digital asset Digitas. Malloy has now dropped his role on P&G with the expanded VivaKi requirements but continues to travel extensively as he continues to lead SMG’s global efforts on Coca-Cola.

Australia Country in Oceania

Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the largest country in Oceania and the world's sixth-largest country by total area. The neighbouring countries are Papua New Guinea, Indonesia, and East Timor to the north; the Solomon Islands and Vanuatu to the north-east; and New Zealand to the south-east. The population of 25 million is highly urbanised and heavily concentrated on the eastern seaboard. Australia's capital is Canberra, and its largest city is Sydney. The country's other major metropolitan areas are Melbourne, Brisbane, Perth, and Adelaide.

Malloy’s international career has involved numerous speaking engagements and industry recognition. In 1998, he was named one of Advertising Age’s worldwide ‘Media Innovators’ following Media and Marketing Europe’s designation as one of the world’s ‘Top 40 Under 40’ media people in 1997. Malloy has also contributed to such publications as Advertising Age International, A&M Magazine, Media Magazine and The Economist. [1] [2]

<i>The Economist</i> English weekly news and international affairs publication

The Economist is an English-language weekly magazine-format newspaper owned by the Economist Group and edited at offices in London. Continuous publication began under its founder James Wilson in September 1843. In 2015, its average weekly circulation was a little over 1.5 million, about half of which were sold in the United States. Pearson PLC held a 50% shareholding via The Financial Times Limited until August 2015. At that time, Pearson sold their share in the Economist. The Agnelli family's Exor paid £287m to raise their stake from 4.7% to 43.4% while the Economist paid £182m for the balance of 5.04m shares which will be distributed to current shareholders. Aside from the Agnelli family, smaller shareholders in the company include Cadbury, Rothschild (21%), Schroder, Layton and other family interests as well as a number of staff and former staff shareholders.

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References

  1. 1 2 3 Vincent Heeringa, "Auckland as HQ", Sharechat, Sunday 1 February 2004. (Retrieved 30 August 2015)
  2. 1 2 3 Vivaki,Our Global Leadership (Retrieved 30 August 2015)
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