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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A video game or computer game is an electronic game that involves interaction with a user interface or input device to generate visual feedback from a display device, most commonly shown in a video format on a television set, computer monitor, flat-panel display or touchscreen on handheld devices, or a virtual reality headset. Most modern video games are audiovisual, with audio complement delivered through speakers or headphones, and sometimes also with other types of sensory feedback. Some video games also allow microphone and webcam inputs for in-game chatting and livestreaming.
Mass media includes the diverse arrays of media that reach a large audience via mass communication.
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes this is called the press junket or film junket. Film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved in making the film, such as the films actors and directors. This process is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
Digital art refers to any artistic work or practice that uses digital technology as part of the creative or presentation process. It can also refer to computational art that uses and engages with digital media.
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.
Computer art is any art in which computers play a role in production or display of the artwork. Such art can be an image, sound, animation, video, CD-ROM, DVD-ROM, video game, website, algorithm, performance or gallery installation. Many traditional disciplines are now integrating digital technologies and, as a result, the lines between traditional works of art and new media works created using computers has been blurred. For instance, an artist may combine traditional painting with algorithm art and other digital techniques. As a result, defining computer art by its end product can thus be difficult. Computer art is bound to change over time since changes in technology and software directly affect what is possible.
Digital Domain is a global visual effects and digital production company headquartered in Playa Vista, Los Angeles, California.
Pixel art is a form of digital art drawn with graphical software where images are built using pixels as the only building block. It is widely associated with the low-resolution graphics from 8-bit and 16-bit era computers, arcade machines and video game consoles, in addition to other limited systems such as LED displays and graphing calculators, which have a limited number of pixels and colors available. The art form is still employed to this day by pixel artists and game studios, even though the technological limitations have since been surpassed.
A trailer is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater or cinema. It is a product of creative and technical work.
Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files.
Concept art is a form of visual art used to convey an idea for use in films, video games, animation, comic books, television shows, or other media before it is put into the final product. Concept art usually refers to world-building artwork used to inspire the development of media products, and is not the same as visual development art, though they are often confused.
Henry Guy Jenkins III is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. He also has a joint faculty appointment with the USC Rossier School of Education. Previously, Jenkins was the Peter de Florez Professor of Humanities as well as co-founder and co-director of the Comparative Media Studies program at the Massachusetts Institute of Technology (MIT). He has also served on the technical advisory board at ZeniMax Media, parent company of video game publisher Bethesda Softworks. In 2013, he was appointed to the board that selects the prestigious Peabody Award winners.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
R/GA is an innovation consultancy, and digital design and advertising agency, headquartered in New York City, with global offices in Austin, Los Angeles, San Francisco, Portland, London, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo. The company has received a number of industry honors for its creative and media work, including Adweek's Digital Agency of the Decade in 2009 and Campaign Magazine's Digital Innovation Agency of the Decade in 2019. R/GA is a subsidiary of Interpublic Group of Companies.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Tim Palen is an American photographer and motion picture marketing executive. During his 17 years at Lionsgate he became known for using his own photography as part of the promotional campaigns for films. After Palen left Lionsgate in 2019 to found his own company, Barnyard Projects, he and Tyler Perry announced a joint venture, Peachtree and Vine, a production company located in Atlanta and Los Angeles.
The Clio Entertainment Awards is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainment, and gaming.
Arcane is an animated steampunk action-adventure television series created by Christian Linke and Alex Yee. It was produced by the French animation studio Fortiche under the supervision of Riot Games, and distributed by Netflix. Set in Riot's League of Legends universe, it primarily focuses on sisters Vi and Jinx. The series was announced at the League of Legends 10th anniversary celebration in 2019, and first released in November 2021. Following the conclusion of the first season, Riot Games and Netflix announced that a second season was in production, to be released in November 2024.
References
- ↑ Ludes, Peter (2011). "Toward Bridging the Semantic Gap Between Key Visual Candidates and Algorithms of Power". Algorithms of Power: Key Invisibles. LIT Verlag Münster. pp. 15–16. ISBN 978-3-643-11163-0.
- ↑ Cones, John W. (2013). Dictionary of Film Finance and Distribution: A Guide for Independent Filmmakers. Algora Publishing. ISBN 978-0-87586-995-7.
- ↑ Marich, Robert (2013-01-30). Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition. SIU Press. ISBN 978-0-8093-3197-0.
- ↑ Rikard (28 July 2015). "Key Art: Creating a Lasting Impression". ZevenDesign. Retrieved 2021-10-25.
- ↑ Zeiser, Anne (2015-06-19). Transmedia Marketing: From Film and TV to Games and Digital Media. CRC Press. p. 226. ISBN 978-1-134-74622-4.
- ↑ Siegel, Tatiana (9 October 2006). "'Sin City' place to be at Key Art Awards". The Hollywood Reporter. Retrieved 2021-10-25.
- ↑ McCullaugh, Jim (12 October 1991). "Home Ad-vantage: '90s Vid Tactics". Billboard. Nielsen Business Media, Inc. pp. 60, 68.
{{cite book}}: CS1 maint: date and year (link) - 1 2 Sorgatz, Rex (19 October 2021). "The Key Art Edition". Why is this interesting?. Retrieved 2021-10-25.
- ↑ Nelson, Nick (3 May 2016). "The Power of a Picture". About Netflix. Retrieved 2021-10-25.
- ↑ Murrin, Sean. "Amazing Things You Ought To Know About Video Game Key Art". Waypoint. Retrieved 2021-10-25.
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