Keystone (beer brand)

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Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice was found in canned, kegged, and occasionally, bottled form, with 5.9% ABV. The Keystone Ice product lineup was permanently discontinued in 2021. [1] Keystone Light has a 4.13% ABV; [2] roughly equal to other macro "light" brews, and is found primarily in cans, kegs and bottles. Keystone is a primary sponsor for Austin Cindric’s number 2 car in the NASCAR Cup Series.

Contents

Varieties

Six varieties of Keystone have been produced, as well as the original:

The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Though Keystone Premium exists, it appears much less than its "Light" variety on liquor store shelves. "Dry" and "Amber Light" varieties were discontinued in the late 90s.

Recently, a new variety of Keystone, V9, has been introduced to Puerto Rico by a licensed distributor there, V. Suárez & Co. Inc., of Guaynabo, intended to be sold cheaply. [4] The can is black with a blue "V9" and is labeled as 5.9% alc./vol.

In the province of Ontario (and most of Canada), Keystone Light is available in bottles, cans, and tall cans at 4.0% A.B.V. and featuring a 'near-discount' price. [5]

Nutrition information

Beer(per 12 oz) Calories Carbohydrates (g) Protein (g) Alcohol by volume(%)
Keystone1205.00.74.8
Keystone Premium1115.80.084.43
Keystone Light1014.70.74.13
Keystone Dry123unkunk4.9
Keystone Ice1456.91.25.9
Keystone Amber Light110unkunk3.5
Keystone V9177unkunk5.9
Keylightful12510.6<1.04.1 [6]

Marketing

References

  1. cdimuro@pennlive.com, Claudia Dimuro | (2021-08-04). "A farewell to Keystone Ice: Molson Coors discontinues this (and 10 other) beers". pennlive. Retrieved 2025-08-06.
  2. "Age Verification". MillerCoors. Retrieved 2013-07-06.
  3. "Molson Coors' Keystone Light Keylightful - Product Launch". 28 January 2020. Archived from the original on 29 February 2020. Retrieved 29 February 2020.
  4. "スイーツ食べ放題はストレス解消". Prdailysun.com. 1999-02-22. Archived from the original on 2012-02-29. Retrieved 2013-07-06.
  5. "The Beer Store". Thebeerstore.ca. Archived from the original on 2012-03-05. Retrieved 2013-07-06.
  6. https://doc-0k-48-docs.googleusercontent.com/docs/securesc/3cir9rbqgpkl1h0f8q9rmj1m7jq811c0/4t069haouqbvr7mljndnm3gpo005p437/1582965075000/02981376529198372043/00444802427126711862/1lAERApccZ7j5TcLs0LAf0JWQFloqDznq?authuser=0 [ dead link ]
  7. "Keystone Light - Wedding". YouTube. 2007-06-02. Archived from the original on 2021-12-13. Retrieved 2013-07-06.
  8. "Keystone Light Commercial 1991 Country Club". YouTube . 2 October 2007. Archived from the original on 2021-12-13.
  9. "Keystone Light Facebook Page". Facebook .
  10. "Keith Stone - Bride Commercial for Keystone Light". YouTube . 19 June 2010. Archived from the original on 2021-12-13.
  11. "Keith Stone Inspires Spoof Advertisements for Keystone Light".
  12. "Keystone Light: Canhole Available on 30-Packs". 22 May 2011.
  13. "Molson Coors' Keystone Light Keylightful - Product Launch". 28 January 2020.[ permanent dead link ]