Kidrobot

Last updated
Kidrobot, Inc.
Company type Subsidiary
Industry Collectables, designer toys
Founded2002;22 years ago (2002)
FateAcquired by National Entertainment Collectibles Association
Headquarters,
United States
Key people
Frank Kozik (Creative director)
Parent Wildbrain Entertainment (2009-2012 controlling stake; 2012-2014 whole)
National Entertainment Collectibles Association (2014-present)
Website kidrobot.com

Kidrobot, Inc. is a producer and retailer of designer toys, vinyl art toys, and collectibles founded in 2002 by entrepreneur Paul Budnitz. The company was one of the earliest creators of designer art toys in America. [1]

Contents

The company was acquired in November 2014 by National Entertainment Collectibles Association Inc. after almost going bankrupt. [1] Frank Kozik joined the company as creative director that year. [2]

Company History

Entrepreneur Paul Budnitz saw vinyl art toys during a business trip to Asia in 2002 and decided to create a market for art toys in the United States. He started a website and began importing toys from Japan, and opened a brick and mortar store in San Francisco a few months later.[ citation needed ]

A few months later, the company began producing its own toy line with Tristan Eaton as the product designer. The company moved to New York City and opened a physical retail store in 2003. [1] [3] Stores were later opened in Los Angeles, Miami, London, Las Vegas, and Boulder.

The Dunny and Munny toys launched in April of 2004 at Hong Kong ToyCon. Kidrobot commissioned new artists including Huck Gee, Dalek, David Horvath, Tara McPherson, Amanda Visell, and Nathan Jurevicius to make designs for the Dunny toy, while the Munny was sold as a blank item that the buyer could decorate. [1] [4] The toys were originally released in limited edition sets, and now come in editions of up to 50,000. [3]

In 2006, Wildbrain Entertainment, creators of Higglytown Heroes and Yo Gabba Gabba!, purchased a stake in Kidrobot.

Budnitz moved the company headquarters to Boulder, Colorado in 2009 during the company's first down year. [3]

In 2012, Budnitz left Kidrobot and WildBrain announced that they had purchased the brand in full. [1]

In 2014, all Kidrobot stores except Las Vegas and San Francisco, which were independently operated, shut down. In November 2014, the company announced that it had been acquired by National Entertainment Collectibles Association and Frank Kozik had been appointed creative director. [1]

Products

Kidrobot produces various different designer toy figures, including Munny and Dunny, both of which were featured in the New York Times and other national newspapers and magazines. Kidrobot is also known for its toy series known as Yummy World.

In addition, it produces limited-edition Japanese anime figurines and collaborates with well-known television series, such as South Park and The Simpsons . [4] In 2020, KidRobot partnered with the Metropolitan Museum of Art during the Met150 celebration for a series of Dunny collectibles inspired by iconic works by the museum’s permanent collection. [5]

Munny

Blank Munny figurine Virgin munny.jpg
Blank Munny figurine

A Munny is a figure made out of vinyl with movable joints, designed to be a cross between a devil and a monkey.

The figures are blank and the owner can decorate them using pens, pencils, markers, paint, and other supplies; alternatively, some people commission artists to design Munnys for them, or artists design them to sell. The initial idea was undertaken by street artists who had come to bring back their work legally to the public to display their works. [6]

The original Munny is white in color, stands 7 inches tall, and weighs about 1 pound. All series include the 7 inch Munny with the white Munny as the featured doll in the series.

Other variations of the doll are:

Dunny

Dunnys covered with crystal beads by Arte Marakame. Dunny with Huichol Art done by Arte Marakame.jpg
Dunnys covered with crystal beads by Arte Marakame.

Dunnys are similar to Munnys in that both are produced by Kidrobot and are vinyl figures, however Dunnys are a different shape, are only sold with designs already printed on them, and are produced in limited numbers. [7]

Dunnys have rabbit-like ears at the top of their heads, unlike Munny which has two humanoid ears. Though they are sold already printed, artists can remove the factory-applied paint and apply their own designs, producing custom Dunnys. Dunnys are available in fewer locations than Munnys.

Dunnys are designed and released in 8" versions several times a year and typically two blind boxed series of 3" Dunny figures are released each year.

Other media

In September 2008, there was a report that a film based on the toy merchandise was in development, [8] [9] though it was never produced.

See also

Related Research Articles

<span class="mw-page-title-main">Action figure</span> Character toy figurine made commonly of plastic

An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.

<span class="mw-page-title-main">Frank Kozik</span> American graphic artist (1962–2023)

Frank Kozik was an American graphic artist best known for his posters for alternative rock bands. With his prolific output and connections in the music industry, Kozik helped revitalize rock poster art in the late 1980s and 1990s, and was a founder of the modern art print scene. His album cover work included the bands Queens of the Stone Age and the Offspring. With his artistic versatility, he was also a pioneer in the designer toy movement, and later became the creative director of Kidrobot.

<span class="mw-page-title-main">Ball-jointed doll</span> Type of articulated doll most commonly purchased by adult collectors

A ball-jointed doll is any doll that is articulated with ball and socket joints. In contemporary usage when referring to modern dolls, and particularly when using the acronyms BJD or ABJD, it usually refers to modern Asian ball-jointed dolls. These are cast in polyurethane synthetic resin, a hard, dense plastic, and the parts strung together with a thick elastic. They are predominantly produced in Japan, South Korea and China. The BJD style has been described as both realistic and influenced by anime. They commonly range in size from about 60 centimetres (24 in) for the larger dolls, 40 cm (15.5 in) for the mini dolls, and down to 10 cm (4 in) for the very smallest BJDs. BJDs are primarily intended for adult collectors and customizers. They are made to be easy to customize, by painting, changing the eyes and wig, and so forth.

<span class="mw-page-title-main">DC Direct</span> American Toy Company

DC Direct is a division of WarnerMedia that sells collectibles based on DC Comics characters.

<span class="mw-page-title-main">Art toys</span>

Art toys, also called designer toys, are toys and collectibles created by artists and designers that are either self-produced or made by small, independent toy companies, typically in very limited editions. Artists use a variety of materials, such as ABS plastic, vinyl, wood, metal, latex, plush, and resin. Creators often have backgrounds in graphic design, illustration, or fine art, but many accomplished toy artists are self-taught. The first art toys appeared in the 1990s in Hong Kong and Japan. By the early 2000s, the majority of art toys were based upon characters created by popular Lowbrow artists, linking the two movements.

<span class="mw-page-title-main">David Horvath</span> American writer

David Z. Horvath is an American illustrator, comics artist, toy designer and author best known for creating the popular Uglydoll characters as well as the world they inhabit, The Uglyverse, with his wife, Sun-Min Kim. The toy line began in 2001 with a single plush toy called Wage, hand sewn by his sweetheart and creative partner, Sun-Min Kim for David as a gift, and grew into the brand.

Toy2R is a designer toy company based in Hong Kong that was founded by Prof. Raymond Choy M.H. in 1995.

Liddle Kiddles were dolls originally produced by toymaker Mattel Inc. in 1965. They were introduced at the New York Toy Fair in 1966 and put on the market soon after. Initially about 3 inches tall, they were small by doll standards. The sensation surrounding the dolls may have influenced other toy companies to produce their own tiny dolls.

Mark Gee, better known professionally as Huck Gee, is a contemporary artist, illustrator, toy maker, and designer best known by toy enthusiasts for his iconic "Skullhead" character. Since the early 1990s he works and lives in San Francisco, California.

<span class="mw-page-title-main">Paul Budnitz</span> American entrepreneur

Paul Budnitz is an American entrepreneur. He is the founder of global entertainment brand Superplastic, retailer Kidrobot and social network Ello. He also owns Budnitz Bicycles in Burlington, Vermont.

<span class="mw-page-title-main">Flatsy doll</span> Flat dolls made by Ideal Toy Company

Flatsy Dolls are flat dolls that were made by Ideal Toy Company from 1969 through 1973. Designed by Hank Kramer, Flatsy Dolls were originally marketed to little girls. Like many vintage dolls, Flatsy dolls are now collectors items.

<span class="mw-page-title-main">Onell Design</span>

Onell Design is an independent toy company and artist collective. They produce the Glyos System Series featuring the characters Pheyden, Exellis, Crayboth, Argen, Gobon, Armodoc, Armorvor, Noboto, Buildman, Skeleden, and various others. The toys are made of interchangeable parts, and hearken back to the durable, small-scale action figures of the 1980s, such as Adventure People. The figures can be described as a cross between an Action figure and Lego. Onell Design toy figures are primarily sold directly by the manufacturer, although on occasion a release may be made available where a specially decorated figure is available elsewhere.

Nathan Jurevicius is a Canadian/Australian illustrator, director, toy designer, author, and fine artist whose diverse range of work has appeared in numerous publications, advertising campaigns, festivals, and galleries around the world.

Vinylmation is a brand of 1.5", 3", and 9" vinyl collectible toys sold at Disney theme parks, select Disney Stores, and the online Disney Store. The name Vinylmation is a combination of the word Animation and Vinyl. Most figures are all shaped with the body of Mickey Mouse but have different themed markings, colors, and patterns. This means that all figures have round mouse ears, whether or not the painted character has them. This is accommodated by painting the ears with backgrounds - stars, stripes, rainbows - to match the painted character. The series exception is the Park Starz series which does not resemble Mickey at all, and more closely resembles iconic figures from the parks. Vinylmation was first introduced in July 2008, and the first figures were introduced in November 2008.

Joe Ledbetter is an American artist and art toy designer from Los Angeles. He is considered part of the Pop Surrealism, Lowbrow Art Movement and Art and Designer Toys movement.

Andrew Bell is a British-born American artist and founder of Dead Zebra Inc. He specializes in creating collectible designer toys. Bell also works in a variety of other mediums from illustrations and paintings to sculptures. Much of his work is brought together by a sense of humor that often belies a more serious and sombre message. His company and toys have been featured in publications such as the New York Times. In addition to his extensive toy and art catalog, he has also published three books of drawings.

Sket One is an American artist. He was raised in New Haven, Connecticut. He started off his artistic career as an American graffiti artist in the 1990s he created and ran Unitee Clothing, a shirt design company, while looking for full-time work as a designer. He eventually landed a position as Creative Director for the Silverman Group.

<span class="mw-page-title-main">Jermaine Rogers</span> American artist

Jermaine Rogers born on October 14, 1972, in Houston, Texas, is an artist and designer known for his contributions to modern rock/pop poster art, often referred to as 'gigposter' art. He has also made significant contributions to serigraph and fine art production. Rogers emerged as a prominent figure in the Texas poster-art scene of the 1990s, alongside renowned artists such as Frank Kozik, Uncle Charlie, and Lindsey Kuhn. His work has garnered recognition and acclaim in the field of poster art and beyond. Since 1995, Rogers has designed posters for a wide variety of musical acts, including Queens Of The Stone Age, David Bowie, Tool, Foo Fighters, Radiohead, Nine Inch Nails, Childish Gambino, The Cure, Run The Jewels, Public Enemy, Soundgarden, and many others. His work is viewed as influential in the modern resurgence of the art form, "continuously crafting images that push boundaries, whether social, cultural, or aesthetic". His work is cataloged among the permanent collections of the Rock And Roll Hall Of Fame in Cleveland, Ohio as well as the Experience Music Project in Seattle, Washington. His work has been featured in various media, including print, television, and feature film. Rogers currently resides in Houston, TX. USA.

<span class="mw-page-title-main">Jesse Hernandez (artist)</span> American tattoo artist and graphic designer

Jesse Hernandez is an American tattoo artist and graphic designer for video games and collectible toys. He was a part of the urban vinyl art movement of the 2010s. He was also the lead character and prop designer on United Front Games' ModNation Racers. His designs have been featured on Kidrobot's Dunny toys, including one owned by singer-songwriter Usher.

References

  1. 1 2 3 4 5 6 DeAngelis, Marc (November 6, 2015). "Vinyl Jeopardy: The Life, Death, and Rebirth of Kidrobot". Complex.
  2. "Kidrobot sold, Labbit creator Frank Kozik named creative director – The Denver Post". 27 November 2014. Retrieved 24 July 2016.
  3. 1 2 3 Dean, Josh (31 May 2011). "Paul Budnitz, Founder of Kidrobot". Inc.com. Retrieved 9 March 2022.
  4. 1 2 "Is It a Toy? Is It Art? Everyone Agrees It's a Collectible". The New York Times. 29 March 2017.
  5. "The Metropolitan Museum of Art Breathes New Life Into Kidrobot Dunny Figures". HYPEBEAST. 26 August 2020. Retrieved 2020-10-17.
  6. "Kidrobot's Munny dolls serve as the blank canvas for 42 different artists". Galleries, Miami Herald . 2007-12-05.
  7. "Dunny". KidRobot.com.
  8. Fleming, Michael (September 9, 2008). "Paramount commits to Kidrobot films: Nickelodeon bringing collectibles to bigscreen". Archived from the original on September 20, 2008.
  9. "Movie News - Moviefone.com" . Retrieved 24 July 2016.