Kjell Olav A. Maldum | |
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Born | |
Nationality | Norwegian |
Alma mater | NTNU |
Years active | 1980–present |
Title | CEO and Chairman of Infinitum AS |
Board member of | Loop, Infinitum, DMF, Green Dot |
Kjell Olav A. Maldum (born 12 December 1962) is a Norwegian entrepreneur and business leader. He is a public figure [1] [2] [3] in the Norwegian movement for bottle recycling, an equivalent to bottle bill in the US and cash for container in Australia. Since 2007, he has been serving as the CEO and Chairman of Infinitum AS, the operator of the national paid recycling scheme for bottles and cans marked with the official "recyclable" or "deposit" logo in Norway. [4] [5]
Being a graduated from NTNU in Trondheim, Maldum has served in different technical and leadership positions before being appointed as CEO of Infinitum in 2007. He has been a Department Manager at National Institute of Technology (Norway) Teknologisk Institutt 1990-2000, and CEO of Groceries' Environmental Forum or DMF (DAGLIGVAREHANDELENS MILJØFORUM in Norwegian) 2001–2007 [6] [7] [8] [9] [10]
Maldum is especially engaged in packaging optimizing and circular economy. [11] [12] His commitment has led Infinitum to be the first deposit-return-scheme in the Nordics to recycle plastic bottles within its own country border. [13] The Norwegian deposit-return scheme has gained significant international interest. [14] [15] Maldum welcomes international delegations to the sorting facility, and provides information on the benefits and how to implement similar models in other countries. [16] [17]
In 2006 he won the Optimization Award of the year in Norway. [18] It was the first time that a person won the award instead of an entity, awarded for "his extensive efforts to ensure that the retail sector have optimal logistics and thus be the most environmentally friendly".
Until 2014 Coca-Cola has been using non-deposit bottle for its beverages in Norway. Kjell Olav Maldum played a central role in negotiations for Coca-Cola Norway switching from non-deposit refillable bottles to non-refillable deposit bottles. The move was considered as an environmentally friendly one to introduce deposit on bottles and decrease littering, but it also led to downsizing of Coca-Cola in Norway due to less labor needed for one-way bottles and made headline in Norwegian market about the job losses and also counter-arguments [19] Coca-Cola Norway also promised to invest in recycling facilities inside Norway. [20]
Maldum was also behind the efforts that finally led to the recycling of aluminum cans performed in Norway. The aluminum cans that have been collected in Norway were used to be sent to France for recycling but it has been recycled by Norsk Hydro in Holmestrand since 2014. [21] The move was considered as environmentally friendly step vowing for recycling 60,000 mt of aluminium annually in Holmestrand. [22]
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts. The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas.
Dasani is an American brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.
The Coca-Cola Company is an American multinational beverage corporation, best known as the producer of Coca-Cola, and founded in 1892. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
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Container-deposit legislation is any law that requires the collection of a monetary deposit on beverage containers at the point of sale and/or the payment of refund value to the consumers. When the container is returned to an authorized redemption center, or retailer in some jurisdictions, the deposit is partly or fully refunded to the redeemer. It is a deposit-refund system.
A reverse vending machine (RVM) is a machine that allows a person to insert a used or empty glass bottle, plastic bottle or aluminum can in exchange for a reward. After inserting the recyclable item, it is then compacted, sorted, and analyzed according to the number of ounces, materials, and brand using the universal product code on the bottle. Once the item has been scanned and approved, it is then crushed and sorted into the proper storage space for the classified material. Upon processing the item, the machine rewards people with incentives, such as cash or coupons.The first prototype of a reverse vending machine was established in 1972 by TOMRA. With nations increasingly adopting policies concerning recycling and sustainability, reverse vending machines have become the standard in areas with stringent recycling policies. To date, there are more than one hundred thousand RVMs spread globally, located in countries including the United Kingdom, Russia, Norway, Sweden, Canada, and the United States.
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Since its invention by John Stith Pemberton in 1886, criticisms of Coca-Cola as a product, and of the business practices of The Coca-Cola Company have been significant. The Coca-Cola Company is the largest soft drink company in the world, distributing over 500 different products. Since the early 2000s, the criticism of the use of Coca-Cola products, as well as the company itself, escalated, with criticism leveled at the company over health effects, environmental issues, animal testing, economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning the various criticisms.
There are ten U.S. states with container deposit legislation, popularly called "bottle bills" after the Oregon Bottle Bill, the first such legislation passed.
Bottles are able to be recycled and this is generally a positive option. Bottles are collected via kerbside collection or returned using a bottle deposit system. Currently just over half of plastic bottles are recycled globally About 1 million plastic bottles are bought around the world every minute and only about 50% are recycled.
Container deposit legislation (CDL), also known as a container deposit scheme (CDS), is a scheme that was first implemented in South Australia in 1977 and over the decades has spread to the Northern Territory in 2012, New South Wales in 2017, the Australian Capital Territory in June 2018, Queensland in November 2018 and Western Australia in October 2020. Schemes in the remaining states are due to commence in Tasmania in 2022 and Victoria in 2023.
Plastic pollution is the accumulation of plastic objects and particles in the Earth's environment that adversely affects humans, wildlife and their habitat. Plastics that act as pollutants are categorized by size into micro-, meso-, or macro debris. Plastics are inexpensive and durable, making them very adaptable for different uses; as a result, manufacturers choose to use plastic over other materials. However, the chemical structure of most plastics renders them resistant to many natural processes of degradation and as a result they are slow to degrade. Together, these two factors allow large volumes of plastic to enter the environment as mismanaged waste and for it to persist in the ecosystem.
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Infinitum AS, former Norsk Resirk AS, is a corporation that operates the national paid recycling scheme for bottles and cans marked with the official "recyclable" or "deposit" logo in Norway. The beverages containers included in the program are the ones made of aluminum, steel and plastic (PET) produced in or imported to the country. The deposit scheme for certain one-way containers is mandatory in Norway by law.
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