Koen Pauwels

Last updated

Koen Hendrik Pauwels is a Belgian-American professor and author. He is a Distinguished Professor of Marketing and Associate Dean of Research at Northeastern University's D'Amore McKim School of Business.

Contents

Education and career

Pauwels studied at St Joseph College, Turnhout and later pursued Commercial Engineering at the university level, completing internships in Germany and Ireland, where he first encountered marketing. He obtained a Master’s degree in Marketing with high distinction at Louvain-la-Neuve, focusing his thesis on competitive price response. He managed Telework Home, an enterprise employing physically challenged graduates for product design and marketing. After beginning a Ph.D. in Belgium, Pauwels transferred to UCLA in 1997, earning his Ph.D. in 2001. He joined Dartmouth’s Tuck School of Business as an assistant professor, achieving tenure in 2005. [1]

He moved to Istanbul to help build the startup Ozyegin University, which expanded rapidly from 2008 to 2017. Through a Marie-Curie Reintegration Grant, [2] he authored It's Not the Size of the Data – It's How You Use It in 2013. After a visiting scholarship at Harvard Business School in 2016, Pauwels joined Northeastern University in Boston in 2017, becoming a Distinguished Professor the following year. [3] He holds adjunct and visiting roles at BI Norwegian Business School, [4] Groningen University, [5] and Vrije Universiteit Amsterdam. [6] His academic service includes the presidency of the American Marketing Association Academic Council (2021–2022) [7] and Vice Presidency of Practice at INFORMS (2018–2022). [8]

He is an Editor-in-Chief of the International Journal of Research in Marketing [9] and serves on the boards of the Journal of Retailing, [10] Marketing Letters, [11] and the Journal of Interactive Marketing. [12]

In 2023, Pauwels was named the Best Marketing Academic on the Planet by Mark Ritson in Marketing Week [13] , and included in Stanford University's database of the top 2% of scientists globally. [14]

Related Research Articles

<span class="mw-page-title-main">Vrije Universiteit Amsterdam</span> University in Amsterdam, Netherlands

The Vrije Universiteit Amsterdam is a public research university in Amsterdam, Netherlands, being founded in 1880. The VU Amsterdam is one of two large, publicly funded research universities in the city, the other being the University of Amsterdam (UvA). The literal translation of the Dutch name Vrije Universiteit is "Free University". "Free" refers to independence of the university from both the State and the Dutch Reformed Church. Both within and outside the university, the institution is commonly referred to as "the VU". Although founded as a private institution, the VU has received government funding on a parity basis with public universities since 1970. The university is located on a compact urban campus in the southern Buitenveldert neighbourhood of Amsterdam and adjacent to the modern Zuidas business district.

<span class="mw-page-title-main">Vrije Universiteit Brussel</span> University in Brussels, Belgium

The Vrije Universiteit Brussel is a Dutch and English-speaking research university in Brussels, Belgium. It has four campuses: Brussels Humanities, Science and Engineering Campus, Brussels Health Campus, Brussels Technology Campus and Brussels Photonics Campus.

<span class="mw-page-title-main">Institute for Christian Studies</span> Private graduate school in Ontario, Canada

The Institute for Christian Studies is a private, graduate-level Reformed philosophical and theological school in Toronto, Ontario. At ICS, students and faculty take part in shared learning through participatory seminars, mentoring, and an interdisciplinary approach to study. There are several unrelated institutions bearing similar names.

<span class="mw-page-title-main">Egbert Schuurman</span> Dutch philosopher and politician

Egbert Schuurman is a Dutch engineer, philosopher, politician for the Christian Union, and Emeritus Professor of Philosophy in the Netherlands.

<span class="mw-page-title-main">Umeå School of Business</span>

The Umeå School of Business, Economics and Statistics, USBE, or Handelshögskolan vid Umeå Universitet, is the business school of Umeå University in the north of Sweden, founded in 1989 "to strengthen education in research and business while contributing to the community". About 2000 students currently study at USBE. The School offers one Bachelor program, four undergraduate programs (Civilekonomprogram), seven Master's degree programs and doctoral programs.

Sophie, Baroness De Schaepdrijver is a Belgian historian.

<span class="mw-page-title-main">Roger Needham</span> British computer scientist

Roger Michael Needham was a British computer scientist.

<span class="mw-page-title-main">Duisenberg School of Finance</span> Educational school now part of University of Amsterdam

The Duisenberg School of Finance (DSF) was an educational university in the Netherlands. It offered Master's level education in finance between 2008 and 2015. The school was launched as a collaboration between the Dutch financial sector and various academic institutions. DSF's founders include influential Dutch economist Nout Wellink and Minister of Economic Affairs, Maria van der Hoeven. The name was chosen by the founders to honor Wim Duisenberg, the first President of the European Central Bank. 

<span class="mw-page-title-main">George Zinkhan</span> American poet

George Martin Zinkhan, III was an American academic and poet. Zinkhan was a professor of marketing at the University of Georgia from 1994 until April 26, 2009. He was named as the prime suspect in a triple homicide before authorities announced on May 9, 2009 that they had found and identified Zinkhan's body.

Tim Ambler was a British organizational theorist, author and academic on the field of Marketing effectiveness. Ambler featured on Marketing's list of the 100 most powerful figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world

Roelf Johannes (Roel) Wieringa is a Dutch computer scientist who was a professor of Information Systems at the University of Twente, specialized in the "integration of formal and informal specification and design techniques".

Harm Bart is a Dutch mathematician, economist, and Professor of Mathematics at the Erasmus University Rotterdam, particularly known for his work on "factorization problems for matrix and operator functions."

Marinus Adriaan "Rien" Kaashoek is a Dutch mathematician, and Emeritus Professor Analysis and Operator Theory at the Vrije Universiteit in Amsterdam.

<span class="mw-page-title-main">Naomi Ellemers</span> Dutch social and organizational psychologist

Naomi Ellemers is a distinguished professor of social psychology at Utrecht University since September 2015.

Martien J. H. Kas is professor at the Groningen Institute for Evolutionary Life Sciences, University of Groningen, the Netherlands, where he leads a research group entitled "Behavioural Neuroscience". His research aims to develop a quantitative, transdiagnostic and translational neurobiological approach to the understanding of neuropsychiatric disorders in order to accelerate the discovery and development of better treatments for patients with those disorders. The ability to precisely link neuropsychiatric symptoms to underlying neurobiology will not only facilitate the development of better treatments, it will also allow physicians to provide patients with a better understanding of the complexities and management of their illness.

Jan N. Bremmer is a Dutch academic and historian. He served as a professor of Religious Studies and Theology at the University of Groningen. He specializes in history of ancient religion, especially ancient Greek religion and early Christianity.

<span class="mw-page-title-main">Michel Wedel</span> Dutch karateka

Michel Wedel is the PepsiCo Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation and eye tracking research.

Carolyn Fischer is an environmental economist. She was born in Ontario, later moving to the United States. She is a senior fellow for Resources for the Future, as well as being a Canada 150 Research Chair in Climate Economics, Innovation, and Policy. She is also a professor of environmental and natural resource economics at Vrije Universiteit-Amsterdam.

Jaap Dronkers was a Dutch sociologist of education. After studying sociology at Vrije Universiteit Amsterdam in his native Amsterdam, he taught at the Catholic University of Brabant from 1986 to 1990. In 1990, he joined the faculty of the University of Amsterdam, where he remained on the faculty until 2001. He then taught at the European University Institute from 2001 to 2009 before becoming an honorary professor in international comparative research on educational performance and social inequality at the Research Centre for Education and the Labour Market in the University of Maastricht's School for Business and Economics. From its establishment in 1995 till his death, Dronkers was a member of the editorial board of the academic journal Educational Research and Evaluation. He died of a stroke on 30 March 2016.

Catarina Dutilh Novaes is a Brazilian and Dutch philosopher whose research concerns the formalization of argumentation and reasoning in the history of logic and the philosophy of logic. She is a professor at Vrije Universiteit Amsterdam in the Netherlands, and a professorial fellow at the Arché philosophical research centre of the University of St Andrews in Scotland.

References

  1. ↑ "Do You Know Where Your Competition Is?". Dartmouth.edu.
  2. ↑ SARIAYDIN, Samed. "Özyeğin Öğretim Üyelerine 3 Marie Curie Ödülü | Özyeğin University". ozyegin.edu.tr (in Turkish).
  3. ↑ "Koen Pauwels". D'Amore-McKim School of Business.
  4. ↑ "Koen Pauwels". BI Business School.
  5. ↑ "Koen Pauwels honorary professor of Research on Marketing Dynamics". University of Groningen. 14 January 2009.
  6. ↑ "Koen Pauwels". Vrije Universiteit Amsterdam.
  7. ↑ "American Marketing Association: 2020–2021 Election". American Marketing Association.
  8. ↑ "Awards - INFORMS Society for Marketing Science". informs.org.
  9. ↑ "Marketing And Metrics". Marketing And Metrics. Retrieved 2021-03-25.
  10. ↑ "Editorial board - Journal of Retailing | ScienceDirect.com by Elsevier". www.sciencedirect.com.
  11. ↑ "Marketing Letters". Springer. Retrieved 2021-03-25.
  12. ↑ "Journal of Interactive Marketing Editorial Board".
  13. ↑ {{Cite web|url= https://www.marketingweek.com/effectiveness-ignorance-american-marketing/
  14. ↑ "Twenty D'Amore-McKim faculty listed in Stanford's top 2% of scientists database". D'Amore-McKim School of Business. 11 October 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.