LELO

Last updated
LELOi AB
TypePrivate
Industry Consumer Goods
Founded Stockholm, Sweden (2002)
FounderEric Kalen, Carl Magnuson, Filip Sedic
Headquarters
Key people
Milivoj Librenjak (CEO)
ProductsLuxury Goods
Number of employees
300+
Website www.lelo.com OOjs UI icon edit-ltr-progressive.svg
The official company registration address at an apartment in Stockholm. Lelo Home, Birger Jarlsgatan 22, Stockholm.JPG
The official company registration address at an apartment in Stockholm.

LELO (LELOi AB) is a Swedish company that designs, develops and manufactures upmarket sex toys and massage products. With customers in 50 international markets, LELO is headquartered in Stockholm, Sweden with other offices in Melbourne, San Jose, and Shanghai. According to New York Times LELO currently sells one of the most expensive vibrators in the world, a 24-karat gold plated vibrator that costs $15,000 USD. [1]

Contents

History

In 2002, industrial designers Eric Kalén and Carl Magnuson, and engineer Filip Sedic founded LELO. In September 2003, the three registered LELO LLC. Having employed just 10 people in its Stockholm headquarters in their founding year, LELO presently[ when? ] has over 600 employees with offices in Asia, Australia, Europe, and the US.[ citation needed ]

Operations

Design

LELO has taken an approach to the design and manufacture of sex toys, utilizing designs that are non-representational of the sexual anatomy of the human body, a style that is now widely adopted across the sex toy industry. The company has been recognized for pioneering creations in the adult industry, including the first couples' toys with motion controller functions from their SenseMotion line, [2] as well as the first sex toys to employ tactile sensing, the Smart Wands.[ citation needed ]

Partners and distributors

In 2016 LELO HEX condoms launched in Target stores and in 2017, they became available in all Target, Walmart and Rite Aid stores. On February 25, 2009, LELO partnered with Walgreens to make the LELO products available in all drugstore locations in the United States. [3] Also, in 2019. LELO HEX condoms were available in Equinox Hotel. On May 22, 2010, the Swedish state-owned pharmacy chain Apoteket also announced that it would be carrying a limited range of LELO products. [4] A month later, LELO announced its collaboration with the Ron Robinson boutique at the Fred Segal shopping center in Hollywood. [5] On May 13, 2011, Brookstone announced they would begin to feature the Alia, Gigi, Lily, and Siri personal massagers, and the Flickering Touch line of massage oils and candles in select retail locations, and in their online store; LELO and Brookstone launched the partnership at The Venetian, Las Vegas, where they also showcased the LELO Sussurra collection of intimate apparel. [6]

Related Research Articles

<span class="mw-page-title-main">Sex toy</span> Sexual device

A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid. Marital aid also has a broader meaning and is applied to drugs and herbs marketed to enhance or prolong sex.

<span class="mw-page-title-main">Prostate massage</span> Massage of the prostate gland via the rectum or perineum

Prostate massage is the massage or stimulation of the male prostate gland for medical purposes or sexual stimulation.

<span class="mw-page-title-main">Sex shop</span> Retailer of adult erotic entertainment products

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<span class="mw-page-title-main">Anal beads</span> Sex toy

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<span class="mw-page-title-main">Crate & Barrel</span> International home decor company

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<span class="mw-page-title-main">Tobacconist</span> Retailer of tobacco and other products

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<span class="mw-page-title-main">Vibrator (sex toy)</span> Electric-powered sex toy

A vibrator, sometimes described as a massager, is a sex toy that is used on the body to produce pleasurable sexual stimulation. There are many different shapes and models of vibrators. Most modern vibrators contain an electric-powered device which pulsates or throbs. Vibrators can be used for both solo play and partnered play by one or more people. Devices exist to be used by couples to stimulate the genitals of both partners. They can be applied to erogenous zones, such as the clitoris, the vulva or vagina, penis, scrotum or anus, for sexual stimulation, for the release of sexual frustration and to achieve orgasm. Vibrators may be recommended by sex therapists for women who have difficulty reaching orgasm through masturbation or intercourse.

<span class="mw-page-title-main">Hitachi Magic Wand</span> Brand of wand vibrator

The Hitachi Magic Wand is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing sore muscles, however, it is most known for its use as a sex toy. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator, to bring women to orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5-inch (64 mm) head.

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Xandria was one of the largest distributors of sex toys and adult videos, books and novelty items in the United States. It began as a catalog of sexual aids for people with disabilities at a time when the disability rights movement was in its infancy. Xandria was also one of the first companies to sell sex-related items online. The business closed in 2016 when Lawrence Research Group, Inc., which operated the business, filed for dissolution with the Nevada Secretary of State.

<span class="mw-page-title-main">Artificial vagina</span> Device designed to imitate the female sex organ

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Wet Lubricants is a brand of personal lubricants produced by Wet International, part of Trigg Laboratories in Las Vegas. The line includes a variety of water-based and silicone-based lubricants, as well as massage oils and shaving creams.

<span class="mw-page-title-main">Boots (company)</span> UK-based chain of pharmacy shops

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<span class="mw-page-title-main">Environmental persistent pharmaceutical pollutant</span> Environmental term

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The following outline is provided as an overview of and topical guide to human sexuality:

<span class="mw-page-title-main">Lovability (company)</span>

Lovability is a company that designs, manufactures, and markets condoms, personal lubricant, and other sexual health & wellness products. Based in Los Angeles, the company sells a variety of products, including male condoms.

Walgreens Boots Alliance, Inc. (WBA) is an American multinational holding company headquartered in Deerfield, Illinois, which owns the retail pharmacy chains Walgreens in the US and Boots in the UK, as well as several pharmaceutical manufacturing and distribution companies. The company was formed on December 31, 2014, after Walgreens purchased the 55% stake in Alliance Boots that it did not already own. The total price of the acquisition was $4.9 billion in cash and 144.3 million common shares with fair value of $10.7 billion. Walgreens had previously purchased 45% of the company for $4.0 billion and 83.4 million common shares in August 2012 with an option to purchase the remaining shares within three years. Walgreens became a subsidiary of the newly created company after the transactions were completed. As of 2022, Walgreens Boots Alliance is ranked #18 on the Fortune 500 rankings of the largest United States corporations by total revenue.

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Womanizer is a German brand that produces intimate stimulation devices. Womanizer is part of the internationally operating WOW Tech Group. In 2021, WOW Tech merged with Lovehoney to create Lovehoney Group. As part of the Lovehoney Group, Womanizer manufactures pleasure products based on patented Pleasure Air Technology.

References

  1. "Vibrators Carry the Conversation". The New York Times.
  2. These Designs Are Really Sexy: The Best Sex Tech in Vegas, Switched.com
  3. Walgreens to Carry Sensual Wellness Products by LELO, Bloomberg.com
  4. LELO Products to be Sold in Swedish State-Owned Pharmacy, Apoteket, PR Newswire, 05/22/2008
  5. Ron Robinson at Fred Segal Boutique Now Offers LELO Intimate Products, Reuters, 06/24/2010
  6. "Prestigious Surroundings Offer Perfect Showcase for New SenseMotion Insignia Lyla". Yahoo! News.