Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
SMITH, formerly called Ascentium, is an advertising agency with headquarters in Seattle. As of November 2012 Smith employs over 300 people in Seattle, Portland, Spokane, Atlanta, Ottawa-Gatineau and Toronto. In 2012, the company was rebranded as "Smith" and relocated its headquarters to Seattle.
Community Impact is a news organization founded and privately owned by John and Jennifer Garrett, who respectively serve as its current Chief Executive Officer and Chief Facility Management Officer. Its products include monthly newspapers delivered through USPS mail and daily email newsletters to opt-in inboxes. As of 2023, it delivers to over 35 markets, covering 2.5 million mailboxes in the Austin, Dallas-Fort Worth, Houston and San Antonio metros.
Sullivan is an independent, WBENC-certified woman-owned, brand agency located on the High Line in New York City. Founded in 1990 by Barbara Apple Sullivan, Managing Partner, it has been named an Inc. 5000 "Fastest Growing Company" for eight consecutive years (2010–2018).
Invented and founded by John R. Armstrong and Robin M. Solís then sold to Scott Ginsberg in 1993, Digital Generation Systems, Inc. was the very first National online service platform in the world. DG provided digital media commercial distribution services to the advertising, entertainment and broadcast industries with an online media distribution network used by advertisers and agencies, and broadcast radio, television, cable, network and print publishing destinations. On February 7, 2014, DG's TV advertising business was acquired by Extreme Reach, Inc. and its online advertising business was spun off into the new company Sizmek, Inc.
AddThis was a free social bookmarking service that could be integrated into a website with the use of a web widget. Once the widget was added, visitors of a website using the service could bookmark or share an item using a variety of services, such as Facebook, MySpace, Pinterest, and Twitter. AddThis collected users' behavioural data, even if they do not share anything. The site reached 1.9 billion unique visitors monthly and is used by more than 15 million web publishers. The service operated under companies including AddThis, Inc., AddThis, LLC, and Clearspring Technologies, Inc. until the company's acquisition by Oracle Corporation on January 5, 2016. AddThis would continue to run until all services were terminated on May 31, 2023.
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly, Walmart, ZoneAlarm.
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
Simpay is a United States based company that provides card processing services, payroll, Point of sale (POS) systems, gift and reward cards, ATM services, and merchant cash advances to smaller businesses in a wide variety of industries in the United States.
Deluxe Marketing Inc. (DMI) is a private company that offers management-consulting services. Deluxe Marketing Inc. is known for focusing on direct, in-person marketing strategies. The company was named one of the fastest-growing private companies in Silicon Valley. Inc. magazine ranked the company as one of the fastest-growing businesses in the United States in 2010, 2011, and 2012. Jeremy Larson founded the company in 2003.
Solve is an independent advertising and branding agency based in Minneapolis, Minnesota. The agency was founded in late 2011 by CEO John Colasanti, President Corey Johnson and Executive Creative Directors Eric Sorensen and Hans Hansen. Prior to founding Solve, Colasanti and Johnson held executive leadership positions at Carmichael Lynch, while Sorensen and Hansen served as creative directors at Fallon Worldwide.
PureWow is an American digital media company that publishes women's lifestyle content. Acquired by Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and Generation X, including fashion, beauty, home decor, recipes, entertainment, travel, technology, literature, wellness and money.
4Info is an American targeted advertising corporation. The company is currently owned by Nielsen Holdings.
Zambezi is an advertising and marketing agency in Culver City, California. Founded in 2006 in Venice Beach by former Wieden & Kennedy executives, the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment. They also moved their headquarters to Culver City.
Woodruff, previously known as Woodruff Sweitzer, is an advertising agency founded in Columbia, Missouri by Terry Woodruff. Woodruff has worked with various national and regional clients including Bayer HealthCare's Animal Health Division, Arysta LifeScience Corp, Diamond Pet Foods, Missouri Farm Bureau Insurance, and the University of Missouri's Athletics Department. In 2007, Woodruff was selected to produce Boone County National Bank's 150th anniversary campaign, which led to Woodruff working with its parent company, Central Bancompany.
Logical Position is a digital marketing and SEO company based in Lake Oswego, Oregon with other offices in the United States.
