WHDF

WHDF

Florence–Huntsville–Decatur, Alabama United States
City	Florence, Alabama
Channels	Digital: 2 (VHF) Virtual: 15
Branding	North Alabama's CW 15; News 19
Programming
Affiliations	15.1: The CW 15.2: Court TV 15.3: Rewind TV
Ownership
Owner	Nexstar Media Group (Nexstar Media Inc.)
Sister stations	WHNT-TV
History
First air date	October 28, 1957 (66 years ago) (1957-10-28)
Former call signs	WOWL-TV (1957–1999)
Former channel number(s)	Analog: 15 (UHF, 1957–2009) Digital: 14 (UHF, 2001–2019)
Former affiliations	NBC (1957–1999) UPN (1999–2006)
Call sign meaning	Huntsville, Decatur, Florence [1]
Technical information [2]
Licensing authority	FCC
Facility ID	65128
ERP	21 kW
HAAT	431 m (1,414 ft)
Transmitter coordinates	35°0′9″N87°8′9″W / 35.00250°N 87.13583°W / 35.00250; -87.13583
Translator(s)	WHNT-DT 19.2 (UHF) Huntsville [3] [4]
Links
Public license information	Public file LMS
Website	whnt.com/north-alabamas-cw/

WHDF (channel 15) is a television station licensed to Florence, Alabama, United States, serving as the CW outlet for the Huntsville area. It is owned and operated by network majority owner Nexstar Media Group alongside CBS affiliate WHNT-TV (channel 19). The two stations share studios on Holmes Avenue Northwest in downtown Huntsville; WHDF's transmitter is located southeast of Minor Hill, Tennessee.

In addition to its own digital signal, WHDF is simulcast in 720p high definition on WHNT-TV's second digital subchannel (19.2) from a transmitter on Monte Sano Mountain. ^{[3] [4]}

History

The station began on October 28, 1957, as WOWL-TV, based in Florence. The station was owned by Richard "Dick" Biddle's TV Muscle Shoals, Inc. ^[5] Up until late 1999, that station broadcast NBC programs to northwestern Alabama and portions of southern middle Tennessee and northeastern Mississippi; it also carried some popular CBS shows like the soap opera As the World Turns.

WOWL-TV always faced competing NBC affiliates in Huntsville–Decatur (in later years WAFF, channel 48) or even Tupelo (WTVA), whose signals reached much of its broadcast area. However, it retained viewership in northwest Alabama (Florence, Sheffield, Muscle Shoals, Tuscumbia and areas known as "The Shoals" in recent times and referred to as "The Quad Cities" years ago) by offering local newscasts, which for most of the station's 40-plus years were the only newscasts concerned specifically with northwestern Alabama. Over time, though, with the Huntsville stations, especially WAFF, expanding news bureaus of their own into the Shoals in the 1980s and 1990s, WOWL-TV lost much of its traditional advantage.

By the late 1990s, this duplication had progressed to the point that the station could no longer focus solely on northwest Alabama and remain viable. The owners opted to sell to outside interests, who dropped NBC in favor of UPN in the fall of 1999, making WAFF the sole NBC outlet in north Alabama. Shortly before that, on July 19, the call letters were changed to the current WHDF, with a move of the transmitter and tower to Giles County, Tennessee. The new tower transmitted from a location high enough to provide a coverage area comparable to the other north Alabama stations, while remaining within 15 miles (24 km) of Florence as required by FCC regulations.

In 2004, Lockwood Broadcast Group acquired WHDF. Lockwood provided content delivery and back-office function from the company's headquarters in Virginia. Completed in 2007, the "hub" facility has remotely operated WHDF since that year. ^[6]

Logo as "The Valley's CW", from 2006 to 2020

In September 2006, both UPN and The WB ceased operations. A single new network, The CW, replaced those two struggling entities. WHDF, the UPN affiliate, was granted the northern Alabama affiliation rights for the new network earlier that year, and rebranded as The Valley's CW at midnight on July 27, 2006. (The former WB affiliate, meanwhile, became WAMY-TV, affiliated with MyNetworkTV.)

Local employees at WHDF's Florence and Huntsville facilities totaled fewer than ten, according to Census business statistics in 2010.

On July 15, 2018, Lockwood Broadcast Group reached an agreement to sell WHDF to Nexstar Media Group for $2.25 million; Nexstar concurrently took over the station's operations through a time brokerage agreement. ^[7] The sale was completed on November 9, ^[8] creating a duopoly with Fox affiliate WZDX (channel 54).

Only 24 days after the acquisition of WHDF by Nexstar closed, on December 3, 2018, Nexstar announced it would acquire the assets of Chicago-based Tribune Media—which has owned CBS affiliate WHNT-TV since December 2013—for $6.4 billion in cash and debt. As Nexstar already owned WHDF and WZDX, the company agreed on March 20, 2019, to divest WZDX to Tegna Inc. as part of a series of transactions with multiple companies that totaled $1.32 billion. ^{[9] [10]} (As WHDF does not rank among the top four in total-day viewership and therefore is not in conflict with existing FCC in-market ownership rules, it was retained by Nexstar, thus creating a new duopoly with WHNT.) The sale was completed on September 19, 2019. ^[11]

Technical information

Subchannels

The station's signal is multiplexed:

Subchannels of WHDF ^[12]

Channel	Res.	Aspect	Short name	Programming
15.1	1080i	16:9	WHDF-DT	Main WHDF programming / The CW
15.2	480i		CourtTV	Court TV
15.3			Rewind	Rewind TV
15.4			Charge	Charge!

Analog-to-digital conversion

WHDF shut down its analog signal, over UHF channel 15, on June 12, 2009, as part of the federally mandated transition from analog to digital television. ^[13] The station's digital signal remained on its pre-transition UHF channel 14, ^[14] using virtual channel 15.

References

1. Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008.
2. "Facility Technical Data for WHDF". Licensing and Management System. Federal Communications Commission.
3. "Huntsville, AL - HDTV". May 14, 2023.
4. "TV Listings- Find Local TV Listings and Watch Full Episodes". September 2017.
5. TV Factbook American Radio History ^{[ dead link ]}
6. "lockwoodbroadcast.com". Archived from the original on March 24, 2004.
7. "Application for Consent to Assignment of Broadcast Station Construction Permit or License". CDBS Public Access. Federal Communications Commission . Retrieved July 24, 2018.
8. "Consummation Notice". CDBS Public Access. Federal Communications Commission . Retrieved November 13, 2018.
9. "Nexstar Selling 19 TVs In 15 Markets For $1.32B". TVNewsCheck. NewsCheckMedia. March 20, 2019. Retrieved March 20, 2019.
10. Ahmed, Nabila; Sakoui, Anousha (March 20, 2019). "Nexstar to Sell Stations to Tegna, Scripps for $1.32 Billion". Bloomberg News. Bloomberg, L.P.
11. Miller, Mark K. (September 19, 2019). "Nexstar Closes On Tribune Merger". TVNewsCheck. Archived from the original on September 20, 2019. Retrieved July 20, 2021.
12. "RabbitEars.Info". rabbitears.info. Retrieved August 13, 2023.
13. List of Digital Full-Power Stations
14. "CDBS Print" . Retrieved August 13, 2023.