Career
In 2018, La Cruz participated to season 10 of Spanish reality-TV singing competition, Operación Triunfo. [4] [5] Despite being the first to get eliminated, this TV exposure helped him continue in his music career, [6] and gained noteriety for creating reggaeton music geared towards the LGBTQ+ community.
After his elimination, La Cruz released his debut single on July 26 2019, Universal Music Spain. [7] [8] The single, Nadie Te Va Querer, accompanied by a music video, was slated to be released in June but ultimately delayed for various reasons. [9] The single was later chosen to represent Spain at the North Vision Song Contest held in Norway.
On January 21, 2022, La Cruz released the single Fotos, along with it’s music video. [10] On his birthday, November 11, La Cruz released his debut album, Hawaira. [11] Within this album, Te Conocí Bailando became a viral hit within the LGBTQ+ community, [12] many dubbing his music as "regayton" — a play on the words "reggaeton" and "gay". [13] In an interview with UpRoxx, La Cruz states that deciding to write songs about men was freeing after a producer encouraged to write about his “long-distance” situation with another man. [14] After the success of Te Conocí Bailando, La Cruz released a new single called, Quítate La Ropa, on 22 June 2023. [15] [16] In October 2023, La Cruz grazed the cover of STYLÉCRUZE’s issue 43, a weekly fashion magazine. [17] In December 2023, La Cruz was invited to Mediaset España’s Telecinco’s Christmas party known as Nochebuena Contigo [18] , where he performed his hit, Te Conocí Bailando. [19] On November 9, 2023, La Cruz released a promo-single titled Easy Boy, his first single under Sony Music España. [20] [21]
In March of 2024, La Cruz lands the cover GAYLETTER, an LGBTQ+ fashion magazine. [22] On 18 July 2024, La Cruz releases his single Sahara, [23] [24] which was said to be featured on an upcoming album. The accompanied music video was released simultaneously via YouTube. The second single, Fancy, was released on 26 September 2024 along with its music video. [25] In October 2024, La Cruz released his 2nd album titled, El Nene Vol.1. [26] [27]
On June, 2025, during Pride Month — La Cruz graced the cover of Mexican queer fashion magazine, ZERO. [28] On August 19, 2025, Premios Juventud announced its nominees for its 22nd edition. La Cruz is nominated for La Nueva Generación Masculina (The New Male Generation). [29] On September 8, 2025, La Cruz uploaded on his Instagram a six second Reel teasing his upcoming single and music video — titled Arequipe, which is set to be released on September 26. [30] On an interview with Univision, La Cruz said “What I’m trying to achieve is to make an album full of varieties. I don’t want to sound like one genre”, regarding his upcoming album. [31] On September 19, Premios Juventud announced La Cruz as a presenter for it’s award ceremony. [32] On September 23, Maluka, a club bar, announced on their official Instagram [33] that La Cruz would be giving a special free performance the following night on September 24. This would make La Cruz’s first performance in Panamá.
Personal life
La Cruz is openly gay. In 2017, he married his then boyfriend, at only 22 years old. Due to the COVID-19 pandemic, they divorced. He is currently single. [46]
Talking about his experiences being gay in the music industry, La Cruz has said he had many meetings with label executives in Latin America, but in order to obtain a record deal, he had to “sing in neutral pronouns”. He also stated to 20 Minutos, a Spanish online news outlet, that in Venezuela — his native country, he has been denied security when performing in public. [47]
