Formation | January 11, 2019 [1] |
---|---|
Headquarters | Shoreditch, London |
Website | lafauxmagerie |
La Fauxmagerie Ltd [1] (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop. [2] [3] It sells plant-based substitutes for dairy cheese, [4] operating a retail store in London's Shoreditch area as well as selling online and wholesale. [5] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta. [6] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them [3] over the use of the phrase "plant-based cheese". [6] It is operated by the Welsh [7] [8] siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development. [6]
Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months. [4] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month. [9]
La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store. In May 2022, the company started supplying Waitrose supermarkets. [10]
In 2023, Purezza acquired a majority stake in the company. [11]
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