The show broadly follows the premise of other versions, in which a group of contestants, live together on a farm that is isolated from the outside world and compete for a cash prize. They must complete the daily tasks of a typical farmer while being continuously monitored during their stay by live television cameras. Throughout the competition, contestants are eliminated by public vote.[3]
Format
La Granja VIP puts a group of 16 celebrities, known as Farmers, living together on a farm and isolated from the outside world. The celebrities must work as a normal farmer, caring for animals, milking cows, planting and harvesting food, cleaning stables, and carrying firewood. The audience can view the celebrities inside the farm with the live feeds. Every day, the celebrities face competitions and activities such as the Foreman competition, The Duel, Assembly Wednesday, the Salvation competition, and Betrayal Friday. Each week, the audience will have the opportunity to vote to decide who leaves the farm, until the winner is chosen.[3]
Foreman Competition
The farmers compete for leadership of the week, which gives them immunity, privileges within the game, and they are able to make decisions about the tasks of others.
The Duel
The Foreman selects two farmers to face off in a duel, and the loser is automatically nominated for elimination.
Assembly
In the assembly, the farmers have a face-to-face nomination.
Salvation Competition
The nominees compete in a skill or endurance challenge to save themselves from elimination.
Betrayal Friday
The farmers face unexpected twists that can cause betrayals and alliances to break.
Production
On 18 July 2025, it was announced that TV Azteca acquired the rights to The Farm and would produce a celebrity version of the series titled La Granja VIP.[4][1] On 26 August 2025, Adal Ramones was announced as host of the series.[5] On 2 September 2025, Kristal Silva and Alex Garza were announced as co-hosts.[6] Linet Puente, Flor Rubio, Ferka and Rey Grupero form the panel of critics, who observe and give their opinions on the contestants.[7][8] Lola Cortés was initially announced as a critic, however, on the premiere episode she was revealed as the surprise sixteenth farmer.[9] The series is filmed on a rural property in Ajusco, south of Mexico City.[10][11]
^Note 1: On Day 1, the public voted for their favorite farmer from three groups. Alberto, Sergio, and Lola were the winners of their respective groups. Of these three, Lola received the most votes and began a Chain of Salvation, where each farmer named one player to save from nomination. The chain ended with Manola nominating César for elimination.
^Note 2: On Day 11, Lis won the Golden Egg, which gave her the power to remove two nomination points from a nominated farmer of her choice. She chose Alfredo, leaving him with a single point and nominating Alberto in his place.
^Note 3: On Day 20, Adal informed Sergio that he could only nominate a farmer from the Stall as part of the Betrayal. This was a punishment because they broke several rules during week. Since Sergio did not want to choose between Kike and Omahi as the Betrayal nominee, the production team decided that both farmers would be nominated.
^Note 4: On Day 25, Fabiola won the Golden Egg, which gave her the power to nominate a fifth farmer. She nominated Manola.
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