Lambo Xtra

Last updated

Lambo Xtra
Lambo Logo.png
Type of businessPrivate company
Available inEnglish [1]
Founded Lagos, Nigeria in 2010 [2]
Headquarters Lagos, Nigeria.
Country of origin Nigeria [3]
OwnertheMedia 360 Company [4]
Founder(s) Soltesh Iyere (CEO)
IndustryMusic, [5] Movies
URL lamboxtra.com
Written in PHP
JavaScript
JQuery
HTML [6]

Lambo Xtra (formerly 9janimi Channel) [7] is a Nigerian Lagos-based platform for youth culture, launched in 2010 [8] by Nigerian startup theMedia 360 Company Ltd. [9] [10] Its primary content is Afro pop music.

Contents

History

The main services are music and movie streaming. [11] [12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps. [13] [14]

The channel pays royalties to artists. [15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement. [16]

9janimi [17] [18] is a Yoruba phrase, which means "I’m a Nigerian".

9janimi Channel [19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere. [20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats [21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts. [22] [23] With singer-songwriter Halle Mordu [24] [25] [26] and model Idia Aisien are its brand ambassadors. [8] [27] [28] [29]

Awards and nominations

Nominated – New Media Broad Awards 2014 [30] [31]

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References

  1. ↑ "Lambo Xtra – Press" . Retrieved 14 January 2016.[ permanent dead link ]
  2. ↑ "9janimi Channel launches new music streaming app". Naij . Sola Bodunrin. Retrieved 1 March 2016.[ permanent dead link ]
  3. ↑ "Online Music: 9janimi Channel Offers Artistes Platform To Earn Royalties". Channels TV . Retrieved 2 March 2016.
  4. ↑ "9janimi Channel – Music In Africa". 25 February 2015. Retrieved 25 February 2015.
  5. ↑ "Site Info - 9janimi.com". w3techs. Retrieved 14 January 2016.
  6. ↑ "9janimi Channel rebrands to Lambo Xtra". 21 January 2020.
  7. 1 2 "9janimi Channel Berths". The Nation (Nigeria). 21 July 2015.
  8. ↑ "theMedia 360 Company, rebranding media space with innovatives". Daily Independent. Bolatito. 9 June 2019. Retrieved 21 January 2020.
  9. ↑ "theMedia 360 rejigs business model for improved music digital distribution". The Guardian. 21 June 2019. Retrieved 21 January 2020.
  10. ↑ "9janimi Channel beefs up platform with new features". The Nation Newspaper. The Nation (Nigeria). 12 January 2016.
  11. ↑ "9janimi Channel braces up for new media". Daylight.ng. Archived from the original on 16 April 2016. Retrieved 16 January 2016.
  12. ↑ "9janimi Channel: A Spotify For Nollywood". Apex Nolly. Archived from the original on 24 March 2016. Retrieved 17 January 2016.
  13. ↑ "Indigenous streaming service to reward music acts on platform". Pulse Nigeria. Gbenga Bada. Archived from the original on 28 February 2016. Retrieved 1 March 2016.
  14. ↑ "9janimi Channel to pay royalty to artistes". The Nation Newspaper. The Nation (Nigeria). 3 September 2015.
  15. ↑ "NCC proposes digital piracy bill to National Assembly". Premium Times . Retrieved 27 May 2015.
  16. ↑ "9janimi Channel debuts to pay artistes royalties". The Daily Independent (Lagos). Archived from the original on 19 September 2015. Retrieved 18 September 2015.
  17. ↑ "9janimi Channel Beta to offer unlimited music on the go!". Mix Naija. Archived from the original on 6 March 2016. Retrieved 2 March 2016.
  18. ↑ "9janimi Channel to pay artistes royalties". Vanguard (Nigeria). 3 September 2015. Retrieved 4 September 2015.
  19. ↑ "9janimi Channel Says The Streaming Service Is Just The Tip Of The Iceberg". For Naija.
  20. ↑ "9janimi Channel takes operations abroad". The Nation Newspaper. The Nation (Nigeria). 26 July 2015.
  21. ↑ "Olamide's Lagos Boys Tops 9janimi Music Chart". Archived from the original on 4 March 2016. Retrieved 26 July 2015.
  22. ↑ "9janimi Channel: The Rise Of A Streaming Music Service In Africa". African Seer. Archived from the original on 10 June 2016. Retrieved 2 March 2016.
  23. ↑ "Why I sing more about love — Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 23 May 2015.
  24. ↑ "I always challenge the guys, says Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 6 June 2015.
  25. ↑ "I can be a pain in the butt – Halle Ihmordu". Vanguard (Nigeria). 15 March 2013.
  26. ↑ "9janimi Music Channel Makes Waves". Entertainment Express. 5 August 2015. Retrieved 17 January 2016.
  27. ↑ "9janimi Channel plans to rejuvenate music streaming in Nigeria". Somtoo – Africa's Tech Hub.[ permanent dead link ]
  28. ↑ "9janimi Channel: Evolving through the entrepreneurship ecosystem". Today News Nigeria. Archived from the original on 12 October 2016. Retrieved 2 March 2016.
  29. ↑ "9janimi Channel Wants to Offer Artistes Better Value". Tech Cabal. 27 October 2015.
  30. ↑ "9janimi Channel wants musicians in Nigeria to earn from their work". Tech Moran. Archived from the original on 13 March 2016. Retrieved 2 March 2016.
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