Lasso (video sharing app)

Last updated
Lasso
Developer(s) Facebook
Initial releaseNovember 9, 2018;5 years ago (2018-11-09)
Operating system Android, iOS
Type Video sharing and social media

Lasso was a short-video sharing app by Facebook. [1] [2]

Contents

Lasso was launched on iOS and Android and was aimed at teenagers. [3]

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels. [4] [5]

Features

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking. [6] [7]

Competition

Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018. [8]

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References

  1. "Facebook To Launch Instant Messaging Service". TechCrunch . AOL.
  2. "Facebook quietly launches a TikTok competitor app called Lasso". The Verge .
  3. "Facebook Goes After TikTok With the Debut of Lasso". Fortune. Retrieved 2020-08-04.
  4. "Facebook is shutting down Lasso, its TikTok clone". TechCrunch. Retrieved 2020-08-04.
  5. Leskin, Paige. "Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram". Business Insider.
  6. "Facebook launches app to rival TikTok". INQUIRER.net. 2018-11-13. Retrieved 2020-08-04.
  7. Bastone, Nick. "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok". Business Insider. Retrieved 2020-08-04.
  8. Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.