Lasso (video sharing app)

Last updated
Lasso
Developer(s) Facebook
Initial releaseNovember 9, 2018;5 years ago (2018-11-09)
Operating system Android, iOS
Type Video sharing and social media

Lasso was a short-video sharing app by Facebook. [1] [2] Lasso was launched on iOS and Android and was aimed at teenagers. [3]

Contents

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels. [4] [5]

Features

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking. [6] [7]

Competition

Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018. [8]

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References

  1. "Facebook To Launch Instant Messaging Service". TechCrunch . AOL.
  2. "Facebook quietly launches a TikTok competitor app called Lasso". The Verge .
  3. "Facebook Goes After TikTok With the Debut of Lasso". Fortune. Retrieved 2020-08-04.
  4. "Facebook is shutting down Lasso, its TikTok clone". TechCrunch. Retrieved 2020-08-04.
  5. Leskin, Paige. "Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram". Business Insider.
  6. "Facebook launches app to rival TikTok". INQUIRER.net. 2018-11-13. Retrieved 2020-08-04.
  7. Bastone, Nick. "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok". Business Insider. Retrieved 2020-08-04.
  8. Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.