Lasso (video sharing app)

Lasso

Developer(s)	Facebook
Initial release	November 9, 2018;6 years ago (2018-11-09)
Operating system	Android, iOS
Type	Short-form

Lasso was a short-form video sharing app developed by Facebook. ^{[1] [2]} Lasso was launched on iOS and Android and was aimed at teenagers. ^[3]

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels. ^{[4] [5]}

Features

The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking. ^{[6] [7]}

Competition

Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018. ^[8]

References

1. "Facebook To Launch Instant Messaging Service". TechCrunch . AOL.
2. "Facebook quietly launches a TikTok competitor app called Lasso". The Verge .
3. "Facebook Goes After TikTok With the Debut of Lasso". Fortune. Retrieved 2020-08-04.
4. "Facebook is shutting down Lasso, its TikTok clone". TechCrunch. Retrieved 2020-08-04.
5. Leskin, Paige. "Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram". Business Insider.
6. "Facebook launches app to rival TikTok". INQUIRER.net. 2018-11-13. Retrieved 2020-08-04.
7. Bastone, Nick. "Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok". Business Insider. Retrieved 2020-08-04.
8. Liao, Shannon (November 9, 2018). "Facebook quietly launches a TikTok competitor app called Lasso". The Verge.