Lauana Prado

Last updated

Lauana Prado
Mayara Prado.jpg
Prado in 2023
Born
Mayara Lauana Pereira e Vieira do Prado

(1989-05-25) 25 May 1989 (age 35)
Goiânia, Goiâs, Brazil
Occupations
  • Singer
  • songwriter
  • record producer
  • arranger
Years active2011–present
Musical career
Genres
Instruments
  • Vocals
  • violin
  • guitar
  • piano
  • ukelele
Labels

Mayara Lauana Pereira e Vieira do Prado (born 25 May 1989) is a Brazilian singer, songwriter, record producer and arranger.

Contents

At the start of her career, she took part in several TV talent shows, including The Voice Brasil, in which she was a semi-finalist under the stage name Mayara Prado. She later signed with Sony Music Brasil and released an EP and an album. In 2016, she changed her stage name to Lauana Prado and achieved her national breakthrough two years later with the EP Lauana Prado, which featured the hit "Cobaia". In the following years, she released albums such as Livre (2020), Natural (2022) and Ao Vivo em Brasília (2023), as well as a tour of re-recordings, which spawned albums such as Raiz (2022) and Raiz Goiânia (2023).

Prado is known as one of the main names in the feminejo movement and for her musical approach, which mixes genres such as sertanejo, rock and reggae, as well as more positive lyrics. She has also worked as a songwriter, with songs recorded by sertanejo artists such as Roberta Miranda, Edson & Hudson and Rionegro & Solimões. [1]

Early life and education

Prado was born in Goiânia and grew up in the municipality of Araguaína, in Tocantins. At the time, she began performing in bars and gave her first concerts. She later graduated from the Federal University of Maranhão with a degree in communication studies. [2]

Musical career

Before becoming a well-known performer, Prado used the stage name Mayara Prado and took part in talent shows, including The Voice Brasil, where she was a semi-finalist on Carlinhos Brown's team. [3] She also appeared on the Jovens Talentos and Mulheres que Brilham sections of the program Programa Raul Gil. Her victory earned her a record deal with Sony Music Brasil. In 2014, Prado presented her debut EP Mayara Prado, which featured Turma do Pagode on “Pó Para” and Marcos & Belutti on “Linguagem dos Beijos”. The following year, the repertoire was expanded for the album 24 Horas por Segundo. Both albums failed to gain commercial success. [3]

The change from her stage name to her current one was adopted at the suggestion of Fernando Zor, one half of the duo Fernando & Sorocaba. [2] With the change, Prado released the album Ensaio Acústico, which featured songs such as "Duvido que Vamos Brigar Novamente". [4] Prado made a name for herself in 2018 with the song "Cobaia", featuring the sertanejo duo Maiara & Maraisa. The song reached around 10 million views in around two months of release and was part of the EP Lauana Prado. [5] The singer then went on to record the live album Verdade (2019), which included a re-recording of Cobaia and new songs with the participation of Fernando & Sorocaba and Gabriel Diniz. [6] [2]

In 2020, the complete edition of Livre was released, recorded at the Hopi Hari amusement park in São Paulo, with special appearances by Matheus & Kauan, Bruno & Marrone, Fernando Zor and the band Maneva, with songs such as "Viva Voz", "Beijo Amador", "Sua Mãe Tá Nessa", "Você Humilha" and "Suor da Sua Boca". [7] [8]

In 2022, Prado released the album Natural, whose repertoire was recorded in the Jalapão State Park under the production of Gabriel Pascoal. With songs such as "Primeiro Eu", “Zap” and “Terminou Com Calma”, it was her second work nominated for a Latin Grammy in the category of Best Sertaneja Music Album. [9] In the same year, she presented the live album Raiz, made up of re-recordings of sertanejo songs, with musical production by Henrique Souza. [10] The project led to a follow-up and subsequent tour in 2023 with the album Raiz Goiânia, with musical production by Prado and William Santos. The re-recording of “Escrito nas Estrelas”, originally by Tetê Espíndola, went viral on social media. [11] Also in 2023, Prado released the album Ao Vivo em Brasília, produced by Ivan Miyazato, and comprising songs such as "Desandei", "Tanto Faz" and "Whisky Vagabund0". [12]

In 2024, Prado presented the album Transcende, recorded live at the Ginásio do Ibirapuera, with the participation of Zé Neto & Cristiano, Nando Reis, Simone Mendes and Cristinas, produced by Eduardo Pepato. [13]

Musical style and influences

Lauana Prado performing in Gouveia Minas Gerais. Lauana Prado em Gouveia-MG.jpg
Lauana Prado performing in Gouveia Minas Gerais.

Prado is described as a sertanejo artist who flirts with various genres, such as reggae and rock, genres that she says she had significant contact with when she lived in the state of Maranhão. [14] She has also collaborated with artists from different musical segments, such as forró singer Xand Avião, [12] rapper Edi Rock [15] and pagode band Sorriso Maroto. [12]

Prado's repertoire is also characterized as more positive compared to other names on the country scene. She told G1 that "I believe that my way of speaking and singing country music is much more optimistic, with a positive outcome, of things having worked out, rather than you suffering, banging your head. I think it's sensational, I respect it, I love it, but it's not my truth. I really like to talk about well-resolved love, the intense feeling, when you manage to achieve something positive." [16]

About the singer, composer Carlos Rennó said in 2023 that Prado is "a popular singer whose goals include raising the artistic level of sertanejo music, in addition to her non-conservative behavior, if we consider artists in general of this genre of music." [11]

Personal life

Prado is openly bisexual. [17] In an interview with Istoé magazine in 2021, she said: "For me, within the scope of my personal life, I have always lived my sexuality freely. It has never been taboo and I defend my bisexuality as a woman. It's such an intimate subject that it's been very veiled. Our speeches came out very naturally. I never put any weight on the issue. I've had relationships with men with the same intensity." [18]

Discography

Studio albums

List of studio albums, with sales figures and certifications
TitleDetailsSalesCertifications
24 Horas por Segundo
Ensaio Acústico
  • Released: 11 November 2016
  • Formats: CD, digital download, streaming
  • Gravadora: Universal Music
Natural
  • Released: 10 March 2022
  • Formats: CD, digital download, streaming
  • Label: Universal Music

Live albums

List of live albums, with sales figures and certifications
TitleDetailsSalesCertifications
Verdade
  • Released: 6 December 2018
  • Formats: DVD, digital download, streaming
  • Label: Universal Music
  • PMB: 160,000
  • PMB: 2× Platinum [19]
Livre
  • Released: 2020
  • Formats: DVD, digital download, streaming
  • Label: Universal Music
  • PMB: 160,000
  • PMB: 2× Platinum [19]
Raiz
  • Released: 29 June 2022
  • Formats: DVD, digital download, streaming
  • Label: Universal Music
  • PMB: 40,000
Ao Vivo em Brasília
  • Released: 11 August 2023
  • Formats: DVD, digital download, streaming
  • Label: Universal Music
Raiz Goiânia
  • Released: 12 October 2023
  • Formats: DVD, digital download, streaming
  • Label: Universal Music
  • PMB: 2× Diamond [19]

Extended plays (EP)

List of EPs
TitleDetails
Mayara Prado
  • Released: 25 November 2014
  • Formats: Digital download, streaming
  • Label: Sony Music Brasil
Lauana Prado
  • Released: 8 June 2018
  • Formats: Digital download, streaming
  • Label: Universal Music

Singles

List of singles as lead artist, with chart positions and certifications, showing year released and album name
YearTitlePeak chart
positions		CertificationsAlbum
BRA [20]
2017"Meu Coração Não é Hotel"—Non-album single
2018"Cobaia"

(feat. Maiara & Maraisa)

36
  • PMB: 4× Diamond [21]
Verdade
"Liga e Chora"

(feat. Gabriel Diniz)

—
"Batimento de Solteira"

(feat. Fernando & Sorocaba)

—
2019"Duvido Que Vamos Brigar Novamente"

(feat. Edson & Hudson)

—
"Melhor Saída"44
"Você Humilha"15
  • PMB: 2× Platinum [19]
2020"Viva Voz"13
  • PMB: 2× Diamond [22]
Livre
2021"Sua Mãe Tá Nessa"22
  • PMB: 2× Platinum [22]
Natural
"ZAP"12
2022"Terminou com Calma" (feat. Juan Marcus & Vinicius)8
"Um Sonhador"13Raiz
2023"Whisky Vagabundo"25Lauana Prado Ao Vivo em Brasília
"Desandei"19
"Me Leva Pra Casa/ Escrito nas Estrelas/Saudade1
"—" denotes a recording that did not chart or was not released in that territory.

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References

  1. ↑ "Compositora de sucessos sertanejos, Lauana Prado lança álbum solo". Folha de S.Paulo. 2 July 2018. Retrieved 13 June 2019.
  2. 1 2 3 "Lauana Prado estreia com 'Verdade' e regrava seu sucesso 'Cobaia'". O Dia. Retrieved 13 June 2019.
  3. 1 2 "Lauana Prado chega ao topo após 14 anos de tentativas, 3 reality shows e uma mudança de nome". G1 (in Brazilian Portuguese). 22 January 2020. Retrieved 22 May 2020.
  4. ↑ "Ensaio Acústico de Lauana Prado". Apple Music (in Brazilian Portuguese). Retrieved 31 December 2023.
  5. ↑ "Nova voz do sertanejo, Lauana Prado aceita até ser cobaia, mas ameaça colocar traidores no Serasa em suas canções". Extra. Retrieved 13 June 2019.
  6. ↑ "Verdade (Ao Vivo) de Lauana Prado". Apple Music. Retrieved 13 June 2019.
  7. ↑ "Rolling Stone Country · Lauana Prado divulga capa e data de lançamento do DVD "Livre"". Rolling Stone Country (in Brazilian Portuguese). Retrieved 22 May 2020.
  8. ↑ "Lauana Prado vara o dia gravando DVD com convidados em parque de diversões". Quem (in Brazilian Portuguese). Retrieved 22 May 2020.
  9. ↑ "Lauana Prado comenta indicação ao Grammy Latino: "inexplicável"". Terra. 20 September 2022. Retrieved 23 September 2022.
  10. ↑ Mauro Ferreira (7 March 2022). "Lauana Prado grava show 'Raiz' com sucessos sertanejos antes de concluir a edição do álbum 'Natural'". G1. Retrieved 31 December 2023.
  11. 1 2 "Hit nos anos 80, música 'Escrito nas Estrelas', que viralizou novamente quase 40 anos após lançamento, foi composta por artista joseense". G1. 16 December 2023. Retrieved 31 December 2023.
  12. 1 2 3 "Lauana Prado libera primeiro volume do álbum Ao Vivo em Brasília". Correio Braziliense. 3 April 2023. Retrieved 31 December 2023.
  13. ↑ "Lauana Prado grava DVD "Transcende" com Nando Reis e Simone Mendes; veja fotos". CNN Brasil . Retrieved 1 June 2024.
  14. ↑ "Lauana Prado flerta com o rock e o reggae e diz que mistura a 'torna única'". Folha de S.Paulo (in Brazilian Portuguese). 11 March 2022. Retrieved 31 December 2023.
  15. ↑ "Rap sertanejo: Edi Rock, dos Racionais, lança clipe com Lauana Prado". Metrópoles (in Brazilian Portuguese). 20 September 2019. Retrieved 31 December 2023.
  16. ↑ "Voz do hit 'Cobaia', Lauana Prado desponta como principal aposta para continuidade do 'feminejo'". G1 (in Brazilian Portuguese). 26 August 2019. Retrieved 31 December 2023.
  17. ↑ "Cantora sertaneja Lauana Prado faz ensaio sensual com a namorada; veja". UOL (in Brazilian Portuguese). 21 August 2021. Retrieved 25 September 2021.
  18. ↑ "Lauana Prado fala sobre sua bissexualidade: 'É preciso ser feliz independentemente das opiniões'". Istoé. 5 October 2021. Retrieved 31 December 2023.
  19. 1 2 3 4 5 6 7 "CERTIFICADOS – Pro-Música Brasil". pro-musicabr.org.br. Retrieved 18 September 2019.
  20. ↑ Desempenho de canções na Billboard Brasil:
  21. ↑ "CERTIFICADOS – Pro-Música Brasil". pro-musicabr.org.br. Retrieved 11 February 2020.
  22. 1 2 3 4 5 "CERTIFICADOS – Pro-Música Brasil". pro-musicabr.org.br. Retrieved 18 June 2020.
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