Laura Mercier Cosmetics

Last updated
Laura Mercier Cosmetics
Type Subsidiary
Industry Personal care
Founded1996
Founder Laura Mercier
Key people
Diane H. Kim, President
Products Cosmetics and skin care
Parent Shiseido
Website lauramercier.com

Laura Mercier Cosmetics is a French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier. [1]

Contents

Founder

Mercier teamed up with Janet Gurwitch in 1996 to launch the cosmetics line. [1] After 10 years, the cosmetics company was acquired by Japanese beauty conglomerate The Shiseido Group. [2] Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.

Products

From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [3] The brand became known for its focus on products to create what it calls the "flawless face", [4] [5] a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season of Project Runway All Stars. [6]

Related Research Articles

Kevyn James Aucoin was an American make-up artist, photographer and author. In the 1990s, Aucoin was wholly responsible for the "sculpted" look of many celebrities and top models, including Whitney Houston, Cher, Madonna, Cindy Crawford, Liza Minnelli, Courtney Love, Tina Turner, Janet Jackson, Naomi Campbell, Tori Amos, and Vanessa Williams. He authored several industry-defining books with makeup techniques including facial contouring, which was relatively unknown in popular culture at the time, but pioneered and used in drag culture and stage makeup for decades prior. Aucoin, often noted as being decades ahead of his contemporaries, is considered to be one of greatest make-up artists of the modern age.

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body.

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

<span class="mw-page-title-main">Sephora</span> French cosmetics retailer

Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.

<span class="mw-page-title-main">Shiseido</span> Japanese cosmetics producer

Shiseido Company, Limited is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.

<span class="mw-page-title-main">Coty (beauty company)</span> French American beauty company

Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 77 brands as of 2018.

CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.

<span class="mw-page-title-main">NARS Cosmetics</span> Skin care company

NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. It mainly sells in department stores in about 30 countries including the Americas, Europe, Japan and Southeast Asia.

<span class="mw-page-title-main">History of cosmetics</span> History of cosmetics in cultures

The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.

e.l.f. (cosmetics) American cosmetics brand

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.

Gurwitch Products is a Houston, Texas-based subsidiary of Shiseido that produces, manages, and markets cosmetics and skincare products. Gurwitch produces and markets products under two brands, Laura Mercier Cosmetics and RéVive Skincare.

Laura Mercier is a French makeup artist and businesswoman.

<span class="mw-page-title-main">Cosmetic industry</span> Industry that manufactures and distributes cosmetic products

The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.

Tarte Cosmetics is an American cosmetics company headquartered in New York City.

<span class="mw-page-title-main">K-Beauty</span> Umbrella term for skin-care products that derive from South Korea

K-Beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.

Beautycounter is an American direct to consumer company that sells skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.

<span class="mw-page-title-main">Bluemercury</span>

Bluemercury is a chain of American beauty stores founded in 1999 by Marla Malcolm Beck and Barry Beck in Georgetown, Washington, D.C. The stores sell cosmetics, as well as in-store facials and spa treatments. In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015.

Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion, and symbolism. Concepts of female beauty originate from its traditional culture which has lasted for more than a century, some of which include skin whitening, long straight hair, and slim eyes. According to Kowner and Ogawa, he modern concept of physical attractiveness in Japan emanates from distinct, native traditions that have persisted for more than a century despite pervasive Western influence of values and ideals.

References

  1. 1 2 "A-list clientele keep Laura Mercier atop of makeup industry". Houston Chronicle. 2006-11-30. Retrieved 2018-09-28.
  2. Collins, Allison (2016-06-02). "Shiseido Signs Deal to Acquire Laura Mercier, ReVive". WWD. Retrieved 2018-09-28.
  3. Tina Gaudoin (August 17, 2012). "Laura Mercier: A Natural Beauty". The Wall Street Journal . Retrieved September 13, 2012.
  4. Anna Chesters (October 10, 2011). "A brief history of Laura Mercier". The Guardian . Retrieved September 13, 2012.
  5. Staff writer (June 29, 2012). "Beautiful Lives: Laura Mercier". Style.com . Retrieved September 13, 2012.
  6. Rebecca Gonsalves (September 3, 2012). "Laura Mercier: 'It's beautiful to think that you can help women to feel more confident'". The Independent . Retrieved September 13, 2012.