Laura Toogood (born 9 December 1984) is an author and commentator on digital issues. [1] [2] [3] [4]
Toogood graduated from the Royal High School, Bath. [5] In 2010, she completed her PhD in the area of Social Informatics at University College Dublin. She was an Ad Astra scholar. [6] [7]
She is the author of the book Journalism and PR: News Media and Public Relations in the Digital Age with John Lloyd, which was published by I.B. Tauris. [8]
Toogood is a regular media contributor and has written about various topics relating to technology for The Sunday Times [9] and the Telegraph . [10] [11] She is also an expert for various broadcasters including the BBC. [12] [13] She appears on ITV's This Morning as an Internet Safety Expert. [14] [15] She was filmed in conversation with John Cruickshank, Publisher of Canada's largest newspaper the Toronto Star , when giving an address to the Empire Club of Canada to discuss the future of journalism and public relations in the new media age. [16] [17]
Toogood is the founder and editor of British luxury lifestyle publication The Sloaney. [18] [19]
Toogood was a dedicated equestrian and represented Great Britain at several international competitions throughout her sporting career. [20] [21] [22] In 2000, she represented the Avon Vale Pony club at the Pony Club National Championships. [23] Toogood is also a former member of the British Junior Three Day Eventing team and competed at the 2002 Junior European Championships on The Fieldmaster, her bay gelding, finishing second best of the British. [24] She was shortlisted for the British U21 team for the Young Rider European Championships in Portugal and represented Ireland in a Senior Home International 2008 competition riding Ruxton Silberstern. [25] [26] [27]
Represented by International Model Management [28] in London and Assets Model Agency [29] in Dublin, Toogood has previously worked for Armani. [30] [31] Toogood gave top riders some tips about how to model when doing a charity fashion for Spinal Research. [32]
In 2015, she received a 'Women of the Future Award' for Digital and Technology and the Spear's Magazine Future Leader in Wealth Management Award. [33] [34]
Toogood was also included in Management Today's 35 Under 35 list of top businesswomen. [35] [36]
In 2018, she has been ranked in the Spear's 500 Reputation Managers Index. [37]