Post-consumer waste is a waste type produced by the end consumer of a material stream; that is, where the waste-producing use did not involve the production of another product.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Zero waste, or waste minimization, is a set of principles focused on waste prevention that encourages redesigning resource life cycles so that all products are repurposed and/or reused. The goal of the movement is to avoid sending trash to landfills, incinerators, oceans, or any other part of the environment. Currently 9% of global plastic is recycled. In a zero waste system, all materials are reused until the optimum level of consumption is reached.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
A laundry ball or washing ball is a product made of solid, insoluble material promoted as a substitute for laundry detergent. Producers of laundry balls often make pseudoscientific claims about their mechanisms of action and exaggerate the extent of their benefits.
Ecologic Brands Inc. is a United States company that specializes in creating eco-friendly packaging solutions for consumer products. The products are made from sustainable materials and are designed to be recyclable or compostable. The company also provides branding and marketing services to help companies promote their environmentally conscious products.
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.
Trashed is an environmental documentary film, written and directed by British film-maker Candida Brady. It follows actor Jeremy Irons as he investigates the global scale and impact of humanity's modern wasteful consumerism and pollution. The film is a call for urgent action to resolve the issue of existing deposits and drastically reduce our consumption towards sustainable levels and zero waste, but also demonstrates how this is already being achieved successfully in many communities around the world.
Lumi is a Los Angeles–based company founded by Jesse Genet and Stephan Ango that offers packaging and supply chain management software. The company got its start developing Inkodye, a photo-reactive vat dye that develops its color through exposure to UV or sunlight.
The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Chief Executive Officer Carla Vernón is one of the first Afro-Latina CEO of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via initial public offering in May 2021, generating over $100 million in capital. Honest serves the United States, China, Canada, and Europe.
Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.
Frosch is a trademark for cleaning and care agents made by the Mainz-based company Werner & Mertz GmbH. Introduced in 1986, the brand family comprises over 80 products, including multi-purpose cleaning agents, scouring agents, glass cleaners, special cleaners, toilet cleaners, dish-washing liquid and laundry detergents. Hand soaps, shower gel and air fresheners are new additions to the portfolio. By launching Frosch, the company complemented its current product portfolio by adding a brand with a clear focus on ecological aspects in addition to efficiency. The brand is the company's largest source of revenue. Werner & Mertz also engages in sustainability drives under its own name. Surveys by Reader's Digest indicate that Frosch is – from a consumer perspective – among the most trustworthy brands. Werner & Mertz generated revenues of €455 million in 2019 and is forecast to reach €525 million in 2020.
Brianne West is a New Zealand environmentalist, entrepreneur and the founder of Ethique, the world's first zero-waste beauty brand. In 2016 she was named a "Global Thinker" by Foreign Policy magazine and in 2019 the EY Young Entrepreneur of the Year.
Aurora Robson is a Canadian-American artist who works in sculpture, installation, painting and collage, focusing on themes related to the environment.
The Plastic Pollution Coalition (PPC) is an advocacy group and social movement organization which seeks to reduce plastic pollution. PPC operates under the fiscal sponsorship of the umbrella organization Earth Island Institute.
Zero Waste Week is an environmental campaign to reduce landfill waste, and takes place annually during the first full week in September. It is a non-commercial grass-roots campaign to demonstrate means and methods to reduce waste, foster community support and bring awareness to the increasing problem of environmental waste and pollution.
Béa Johnson is a US-based environmental activist, author and motivational speaker. She is best known for waste free living by reducing her family's annual trash down to a pint and for authoring the book Zero Waste Home: The Ultimate Guide to Simplifying Your Life by Reducing Your Waste. Having started to adhere to simple living as early as 2006, Johnson is widely recognized for pioneering and popularizing waste-free living.
