Le Musk

Last updated

Le Musk
Le Musk - A.R.Rahman - Movie Poster.jpg
First Look Poster
Directed by A. R. Rahman
Written by
  • A. R. Rahman
  • Saira Rahman
Screenplay byGurachi Phoenix
Produced byA. R. Rahman
Starring
CinematographyGianni Giannelli
Edited by
  • Anand Kishore
Music byA. R. Rahman
Production
companies
CountryIndia
LanguageEnglish

Le Musk is an 2022 Indian virtual reality thriller film written, directed and co-produced by film composer A. R. Rahman. [1] [2] The film stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan. [3] [4] [5] [6]

Contents

A preview of Le Musk was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR motion platform. [7] [8] At 72nd Cannes Film Festival, Rahman unveiled 'Scent of a song' from the film. [9]

Plot

The film follows the journey of an orphaned Armenian child, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past. [10]

Cast

Production

Development

In 2015, A. R. Rahman was planning to create a theatre with projections all around and scent added to it, after being suggested by his wife Saira to make a film on perfumes. [11] [12] Three months later, someone gave Rahman a virtual reality gear which prompted him and his wife to make a virtual reality film based on perfumes. In order to blend the olfactory element in his film, Rahman got in touch with Grace Boyle, [13] who is the founder director of Feelies, a London based company that has developed the technology to disperse scent during a film. [14] [15]

Filming

The entire film was shot in Rome in a span of 13 days using a pair of Jaunt ONE cameras, with each of them being fitted with 24 camera sensors so as to capture 8K quality video. [16] [17]

Related Research Articles

<span class="mw-page-title-main">Virtual reality</span> Computer-simulated experience

Virtual reality (VR) is a simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment, education and business. VR is one of the key technologies in the reality-virtuality continuum. As such, it is different from other digital visualization solutions, such as augmented virtuality and augmented reality.

<span class="mw-page-title-main">A. R. Rahman</span> Indian composer and musician

Allah Rakha Rahman is an Indian music composer, record producer, singer, songwriter, musician, multi-instrumentalist and philanthropist, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in international cinema. He is a winner of six National Film Awards, two Academy Awards, two Grammy Awards, a BAFTA Award, a Golden Globe Award, six Tamil Nadu State Film Awards, fifteen Filmfare Awards and seventeen Filmfare Awards South. In 2010, the Indian government conferred him with the Padma Bhushan, the nation's third-highest civilian award.

<span class="mw-page-title-main">Sheffield DocFest</span> Documentary festival in Sheffield, England

Sheffield DocFest, is an international documentary festival and Industry Marketplace held annually in Sheffield, England.

<span class="mw-page-title-main">Immersion (virtual reality)</span> Perception of being physically present in a non-physical world

In virtual reality (VR), immersion is the perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment.

<span class="mw-page-title-main">Anand Gandhi</span> Indian film director

Anand Gandhi is an Indian filmmaker, entrepreneur, media producer, innovator and systems researcher. He is also the founder/CEO of the Mumbai-based new media studio and systems think tank Memesys Culture Lab. His debut feature film Ship of Theseus (2013), which premiered at the Toronto International Film Festival won the National Film Award for Best Picture. Gandhi's film as creative director, executive producer and co-writer, Tumbbad opened the Critics' Week at the 75th Venice Film Festival, released to a wide critical acclaim in October 2018.

<span class="mw-page-title-main">Mostofa Sarwar Farooki</span> Bangladeshi film director, screenwriter and film producer

Mostofa Sarwar Farooki is a Bangladeshi film director, producer and screenwriter who works in Bengali films. His films Third Person Singular Number, Television, No Bed Of Roses were critically acclaimed across the world and received numerous international and national awards.

<span class="mw-page-title-main">Digital scent technology</span> The study of smelling things through a computer

Digital scent technology is the engineering discipline dealing with olfactory representation. It is a technology to sense, transmit and receive scent-enabled digital media. The sensing part of this technology works by using olfactometers and electronic noses.

Virtual reality sickness occurs when exposure to a virtual environment causes symptoms that are similar to motion sickness symptoms. The most common symptoms are general discomfort, eye strain, headache, stomach awareness, nausea, vomiting, pallor, sweating, fatigue, drowsiness, disorientation, and apathy. Other symptoms include postural instability and retching. Common causes are low frame rate, input lag, and the vergence-accommodation-conflict.

<span class="mw-page-title-main">Oculus Story Studio</span> Former virtual-reality film studio

Oculus Story Studio was an original animated virtual reality film studio that was a division of Oculus VR. The studio was started by Oculus VR to pioneer animated virtual reality filmmaking and educate, inspire, and foster community for filmmakers interested in VR.

<i>99 Songs</i> Indian musical romance film by A R Rahman

99 Songs is a 2021 Indian Hindi-language musical romance film directed by Vishwesh Krishnamoorthy, and co-written and produced by A. R. Rahman, who thus makes his debut in both roles, apart from composing the original score and songs. The film co-produced by Ideal Entertainment and distributed by Jio Studios, stars debutants Ehan Bhat and Edilsy Vargas in lead roles, alongside Aditya Seal, Lisa Ray and Manisha Koirala among others in supporting roles. The film is a sensual story about the art and self-discovery of a struggling singer who wants to be a successful music composer.

Dražen Bošnjak is a composer and sound designer based in New York City. He founded Q Department, Mach1, and Department of Records. He has created soundtracks and sound design for a number of films, television shows, video games, advertisements, and more recently, virtual reality projects.

<span class="mw-page-title-main">Nyla Innuksuk</span> Canadian Inuit film director

Nyla Innuksuk is a Canadian film director, writer, and producer, and virtual reality content creator. She is the CEO of Mixtape VR.

<span class="mw-page-title-main">Gabo Arora</span> American filmmaker and creative technologist

Gabo Arora is an American filmmaker, creative technologist and Founder/CEO of LIGHTSHED, a studio focusing on emerging technologies. He is a professor at Johns Hopkins University, where he is the Founding Director of the new Immersive Storytelling and Emerging Technology (ISET) program and lab. Formerly, he was a Senior Policy Advisor for Secretary General Ban Ki-moon and the UN's first Creative Director, with over 15 years of field experience. He has directed, produced and pioneered a series of virtual reality documentaries for the United Nations that have premiered at film festivals, featured at the World Economic Forum in Davos, screened at the White House, and have exhibited at the Museum of Modern Art's inaugural program on immersive storytelling.

Jessica Brillhart is an American immersive director, writer, and theorist, known for her pioneering techniques in virtual reality filmmaking.

<i>VR Kanojo</i> Virtual reality simulation game

VR Kanojo is a virtual reality eroge social simulation game made by Illusion, released in February 2017 for the HTC Vive and Oculus Rift on Microsoft Windows PCs. VR Kanojo is the successor to Illusion's 2010 game REAL Kanojo, and follows a similar premise where the player is allowed to interact with a virtual girlfriend. It has been described as similar to Bandai Namco's Summer Lesson.

<span class="mw-page-title-main">Mikhail Red</span> Filipino filmmaker

Mikhail Red is a Filipino filmmaker. He is best known for his films Birdshot (2016), Eerie (2019), and Dead Kids (2019), which was the first ever Netflix original film from the Philippines.

<i>99 Songs</i> (soundtrack) 2020 soundtrack album by A.R. Rahman

99 Songs is the soundtrack album composed by A. R. Rahman for the 2021 Indian film of the same name, directed by Vishwesh Krishnamoorthy and produced by Rahman's YM Movies, along with Jio Studios and Ideal Entertainment. The film which stars newcomers Ehan Bhat and Edilsy Vargas, also marked Rahman's maiden stint as a scriptwriter and producer respectively.

No Land's Man is a 2021 American-Bangladeshi-Indian drama film directed and written by Mostofa Sarwar Farooki. The film follows the journey of a South Asian man which becomes complicated when he meets an Australian woman in America. The plot of the film deals with fascism and identity crisis. It stars Nawazuddin Siddiqui, Eisha Chopra, Tahsan Rahman Khan among others. The film, a joint production of United States, India, Australia and Bangladesh is produced by Farooki, Shrihari Sathe, Nawazuddin Siddiqui, Anjan Chowdhury, Faridur Reza Sagar and Nusrat Imrose Tisha. A.R. Rahman also joins the film as an executive producer and music composer..

<i>Muthu</i> (soundtrack) 1995 soundtrack album by A. R. Rahman

Muthu is the soundtrack album composed by A. R. Rahman for the 1995 Tamil-language film of the same name starring Rajinikanth and directed by K. S. Ravikumar. It is the first film where Rahman, Rajinikanth and Ravikumar worked together. The album have six tracks in each with lyrics with lyrics by Vairamuthu. The Hindi version is titled Muthu Maharaja and had lyrics penned by P. K. Mishra, whereas the Telugu version of Muthu is penned by Bhuvana Chandra. Recording of the songs took place at the composer's Panchathan Record Inn studio in Chennai. The soundtrack was released on 8 October 1995 under the Pyramid label. The Telugu version of the soundtrack was released under Aditya Music and Saregama distributed the Hindi soundtrack.

References

  1. "Rahman turns director!". 15 May 2022.
  2. Das, Samarpita (6 May 2017). "AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it". The Indian Express . Retrieved 15 July 2020.
  3. Duttagupta, Ishani (14 May 2017). "How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking". The Economic Times. Retrieved 15 July 2020.
  4. "AR Rahman". 27 April 2017.
  5. "le Musk 2017".
  6. "Rahman turns director!". The Week .
  7. shiva. "AR Rahman Released Le Musk Movie First Look Poster | Press News Release". pressks.com. Retrieved 27 May 2017.
  8. "AR Rahman gears up for his directorial debut Le Musk". asianage.com/. 6 May 2017. Retrieved 20 October 2019.
  9. Joshi, Namrata (14 May 2019). "Deep dive into VR with Rahman's Scent of a Song". The Hindu . Retrieved 20 May 2019.
  10. Frater, Naman Ramachandran,Patrick; Ramachandran, Naman; Frater, Patrick (9 October 2019). "Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production". Variety. Retrieved 10 October 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. "AR Rahman on Le Musk: It was actually Saira Banu's initiative". The Indian Express. 7 May 2017.
  12. "AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job". First Post. 6 May 2017.
  13. "Grace Boyle - The Feelies". Re:publica.
  14. Khan, Atif (15 May 2017). "A whiff of Rahman". The Hindu .
  15. "Le Musk: AR Rahman, on turning director and choosing VR". Financial Express. 7 May 2017.
  16. "Le Musk Brings VR to Theaters". Intel.
  17. "Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman". The Virtual Assist.