Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
The Agricultural Marketing Service (AMS) is an agency of the United States Department of Agriculture; it maintains programs in five commodity areas: cotton and tobacco; dairy; fruit and vegetable; livestock and seed; and poultry. These programs provide testing, standardization, grading and market news services for those commodities, and oversee marketing agreements and orders, administer research and promotion programs, and purchase commodities for federal food programs. The AMS enforces certain federal laws such as the Perishable Agricultural Commodities Act and the Federal Seed Act. The AMS budget is $1.2 billion. It is headquartered in the Jamie L. Whitten Building in Washington, D.C.
Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. Primary services include advertising, public relations and other forms of media management.
In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services to buyers in exchange for money. It can be said that a market is the process by which the prices of goods and services are established. Markets facilitate trade and enable the distribution and allocation of resources in a society. Markets allow any tradeable item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights of services and goods. Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, and source of goods for sale.
Title 7 of the United States Code outlines the role of agriculture in the United States Code.
Burson is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients.
The California Department of Food and Agriculture (CDFA) is a cabinet-level agency in the government of California. Established in 1919 by the California State Legislature and signed into law by Governor William Stephens, the Department of Food and Agriculture is responsible for ensuring the state's food safety, the protection of the state's agriculture from invasive species, and promoting the California agricultural industry.
Lawrence Timothy Ryan is an American chef and the fifth and current president of the Culinary Institute of America (CIA). Ryan, a certified master chef, graduated from the CIA in 1977 and joined the school's faculty in 1982, and later moved to administration before heading the education division. In 2001, he became the first CIA alumnus and faculty member to become president of the college, in 2001. Prior to returning to the CIA as a faculty member, he spent five years as a chef in different aspects of the culinary industry.
The Glover Park Group was an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith. In January 2021, the firm merged with Finsbury and Hering Schuppener to form Finsbury Glover Hering, which itself later merged in December 2021 with New York City-based Sard Verbinnen & Co to form FGS Global.
The San Jose Group Co. (SJG) is a privately held marketing and advertising agency based in Chicago. The agency was founded by George L. San Jose in 1981. SJG is a member of the San Jose Network Ltd., which operates 28 offices in 15 countries, serving 32 markets across the U.S. and Latin America. The agency works in conjunction with Synergage, San Jose Consulting (SJC), and SJ Public Relations (SJPR).
Monde Nissin Corporation, commonly known as Monde Nissin or abbreviated as MNC, is a Philippine multinational food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San Grahams and Nissin. Monde Nissin also sells its alternative meat products globally under Quorn Foods and the Quorn brand.
Culinary diplomacy, gastrodiplomacy or food diplomacy is a type of cultural diplomacy, which itself is a subset of public diplomacy. Its basic premise is that "the easiest way to win hearts and minds is through the stomach". Official government-sponsored culinary diplomacy programs have been established in Taiwan, South Korea, Singapore, Thailand, Malaysia, Indonesia, Lebanon, Peru, Israel, the United States, Cambodia, Japan, and Nordic countries.
Eric Pateman is a Canadian chef, and consultant in the food and aviation industries. He currently serves as the Chief Experience Officer & VP, Passenger Experience, at Vancouver International Airport (YVR).
Food Export Association of the Midwest USA is a non-profit organization created in 1969 as a cooperative effort between 13 Midwestern state agricultural promotion agencies and the United States Department of Agriculture's Foreign Agricultural Service (FAS). The organization provides a wide range of services to promotes the export of food and agricultural products from the Midwestern region of the United States to consumers around the globe.
Andrew Gruel is an American chef and television personality, based in Orange County, California. He appeared as a judge on Food Network's Food Truck Face Off and as a host of FYI's Say It to My Face!, and is the founder of Slapfish, a seafood restaurant franchise that he launched in 2012 and sold to Mac Haik Enterprises in 2022. He is the founder, CEO and executive chef of Big Parm, a pizza restaurant in Tustin, California; Two Birds, a chicken restaurant in Irvine, California; Butterleaf, a plant-based restaurant in Irvine, California; and Calico Fish House, a casual seafood restaurant in Huntington Beach, California.
Kosherfest was an annual, two-day trade fair for the kosher-certified food industry held at the Meadowlands Exposition Center in Secaucus, New Jersey. Established in 1989, it included an exhibition hall, lectures, cooking demonstrations, a culinary competition between celebrity chefs, and new product awards. Kosherfest was considered a showcase for food trends and innovations in the kosher-certified food industry. The event was closed to the public, but admitted manufacturers, suppliers, wholesalers, buyers, caterers, retail stores, and media personnel, including photographers and food bloggers. Kosherfest was co-produced by Lubicom Marketing and Consulting and Diversified Communications. After its 2022 fair, Kosherfest was discontinued.
The House of Dawda Group is a privately owned conglomerate in Uganda.
