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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
The Agricultural Marketing Service (AMS) is an agency of the United States Department of Agriculture; it maintains programs in five commodity areas: cotton and tobacco; dairy; fruit and vegetable; livestock and seed; and poultry. These programs provide testing, standardization, grading and market news services for those commodities, and oversee marketing agreements and orders, administer research and promotion programs, and purchase commodities for federal food programs. The AMS enforces certain federal laws such as the Perishable Agricultural Commodities Act and the Federal Seed Act. The AMS budget is $1.2 billion. It is headquartered in the Jamie L. Whitten Building in Washington, D.C.
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Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
The California Department of Food and Agriculture (CDFA) is a cabinet-level agency in the government of California. Established in 1919 by the California State Legislature and signed into law by Governor William Stephens, the Department of Food and Agriculture is responsible for ensuring the state's food safety, the protection of the state's agriculture from invasive species, and promoting the California agricultural industry.
Lawrence Timothy Ryan is an American chef and the fifth and current president of the Culinary Institute of America (CIA). Ryan, a Certified Master Chef, graduated from the CIA in 1977 and joined the school's faculty in 1982, and later moved to administration before heading the education division. In 2001, he became the first CIA alumnus and faculty member to become president of the college, in 2001. Prior to returning to the CIA as a faculty member, he spent five years as a chef in different aspects of the culinary industry. Ryan has received numerous accolades throughout his career from the American Culinary Federation, James Beard Foundation, and various other organizations.
Mrs. Cubbison's Foods is a company that specializes in stuffing products. Founded in the U.S. in 1948 by Sophie Cubbison, Mrs. Cubbison’s Foods has grown to include other products, such as croutons and meatloaf mix.
The Glover Park Group was an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith. In January 2021, the firm merged with Finsbury and Hering Schuppener to form Finsbury Glover Hering, which itself later merged in December 2021 with New York City-based Sard Verbinnen & Co to form FGS Global.
Monde Nissin Corporation is a Philippine food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San Grahams and Nissin. Monde Nissin also sells its alternative meat products globally under Quorn Foods and the Quorn brand.
Culinary diplomacy, gastrodiplomacy or food diplomacy is a type of cultural diplomacy, which itself is a subset of public diplomacy. Its basic premise is that "the easiest way to win hearts and minds is through the stomach". Official government-sponsored culinary diplomacy programs have been established in Taiwan, Singapore, Thailand, South Korea, Malaysia, Indonesia, Lebanon, Peru, Israel, the United States, Cambodia, Japan, Scandinavia, Australia and Uzbekistan.
Eric Pateman is a Canadian chef, entrepreneur and consultant in the food and aviation industries. He currently serves as the Chief Experience Officer & VP, Passenger Experience, at Vancouver International Airport (YVR). Until its closure in 2021, Pateman owned and operated the Edible Canada brand of companies, which included restaurant, retail, and culinary travel divisions. He is also the Executive Chef and President at Sea to Sky Seasonings, which produces the Amola salt line. He provides culinary consulting services to business in the public and private sector around the world through his consulting firm ESP Culinary Consulting.
Andrew Gruel is an American chef and television personality, based in Orange County, California. He appeared as a judge on Food Network's Food Truck Face Off and as a host of FYI's Say It to My Face!, and is the founder of Slapfish, a seafood restaurant franchise that he launched in 2012 and sold to Mac Haik Enterprises in 2022. He is the founder, CEO and executive chef of Big Parm, a pizza restaurant in Tustin, California; Two Birds, a chicken restaurant in Irvine, California; Butterleaf, a plant-based restaurant in Irvine, California; and Calico Fish House, a casual seafood restaurant in Huntington Beach, California.
UNESCO's City of Gastronomy project is part of the wider Creative Cities Network. The Network was launched in 2004, and organizes member cities into seven creative fields: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts, and Music.
References
- ↑ Staff, CFSI (2020-10-01). "Leo Pearlstein Celebrates His 100th Birthday on October 5, 2020". California Fisheries and Seafood Institute (CFSI). Retrieved 2023-07-19.
- ↑ "Full Coverage for Food & Beverage Public Relations Industry".
- ↑ [The Daily Breeze, Copely National News Syndicate, January 28, 1998, "King of Culinary Public Relations"].
- ↑ "Hollywood Circle Press". Archived from the original on 2011-02-25. Retrieved 2011-03-22.
- 1 2 "Archived copy". Archived from the original on 2021-12-05. Retrieved 2022-07-12.
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