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Company type | Private |
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Industry | Apparel and Fashion |
Founded | November 20, 1956 |
Founder | Joaquin Eduardo Urrea and Julio Ernesto Urrea |
Headquarters | |
Area served | Worldwide |
Products | women's inner-wear, swimwear, men's underwear, shapewear, bras, panties, sports underwear, post-surgical compression garments |
Website | leonisa |
Leonisa is a Colombia n clothing company manufacturing and selling lingerie, shapewear, swimwear, underwear, and activewear [1] for both men and women. [2]
Leonisa was established in November 1956 by the Urrea brothers, Joaquin Eduardo and Julio Ernesto, who specialized in women's innerwear. [3] After establishing their first manufacturing plant, the brothers created “The Diamond Point Bra”. [4] [5]
Leonisa began retail sales in 1956. These consist of Leonisa Stores, duty-free shops, factory outlets, hypermarkets, department stores, and specialty apparel stores. As of 2014, there were retail stores in the United States, Spain, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Peru, Portugal, and Puerto Rico. [6]
In the year 1965, Leonisa built a manufacturing plant in Costa Rica to meet the demands of Central American markets. [7] In 1989, Leonisa entered the European market first in Spain, later expanding to the United Kingdom, Germany, France, and Italy. [8]
In the year 1993, Leonisa launched the “Magic Up” brassiere. [9] The same year, they created a catalog sales channel to sell Leonisa garments directly to customers on a monthly basis. The catalog sales channel operates in the United States, Canada, Mexico, Spain, Colombia, Peru, Costa Rica, Ecuador, Chile, Guatemala, and Puerto Rico. [10]
Leonisa has sponsored the Miss Colombia swimwear category since 2007. Each year, Leonisa develops swimwear campaigns focused on Miss Colombia. [11] Leonisa also sponsored Miss Panama in 2009 and 2010. [12]
In June 2009, Leonisa introduced their online store, initially intended for the US and Canadian markets. [13]
In February 2020, Leonisa partnered with Victoria's Secret in a deal that makes Leonisa's shapewear available to Victoria's Secret online customers with the possibility of expanding into Victoria's Secret retail outlets. [14]
Leonisa has product lines for shapewear, bras and panties, including collections that meet specific needs, like postpartum and post-surgical shapewear and sports underwear.
In 2009, Leonisa introduced a brand that targets girls and women between the ages of 14 and 25. [15]
Leonisa is known for its shapewear, featuring four different compression levels, each employing Leonisa's trademark compression technology. [16] In 2012, the company launched a new line of smart fabric shapewear and post-surgical compression garments. [17]
Launched in the 1990s, the swimwear line includes basic swimwear, one-piece swimsuits, control and slimming swimwear, push up swimsuit tops and cover ups, and other products. [18]
Leonisa launched its first men's underwear collection in 1975 under the Airell brand. In the 1980s, this men's line was re-branded as LEO. The LEO brand offers men's underwear and shapewear, including three levels of compression. [19]
Leonisa has activewear lines for both women and for men. [20] [21] Leonisa ActiveLife and Leo ActiveLife includes breathable underwear, [22] [23] leggings (often with incorporated shaping fabric such as DuraFit' and PowerSlim'), [24] and sports bras.
Leonisa has partnered with health companies in a campaign against breast cancer seeking to raise awareness among women about the importance of early detection. [25] As a part of this campaign, Leonisa developed educational teams in schools, universities, and shopping centers.
The company also developed the app “Leonisa Takes Care of You” to remind women of the right time to do their breast self-exam. [26]
2001 - Lyon Mode City, Best new design [27]
2006 - Antioquia's Shield, Gold Category [28]
2007 - Cromos Fashion Awards - Best Brand Runway [29]
2010 - Colombia Spain Award - Best Company of the Year [30]
2010 - WWD Magazine – Celebrities Energize Shapewear Market
2014 - Sports Illustrated - The latest swimwear styles for Leonisa modelled by Nina Agdal
Colombia, officially the Republic of Colombia, is a country primarily located in South America with insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuela to the east and northeast, Brazil to the southeast, Ecuador and Peru to the south and southwest, the Pacific Ocean to the west, and Panama to the northwest. Colombia is divided into 32 departments. The Capital District of Bogotá is also the country's largest city hosting the main financial and cultural hub. Other major urban areas include Medellín, Cali, Barranquilla, Cartagena, Santa Marta, Cúcuta, Ibagué, Villavicencio and Bucaramanga. It covers an area of 1,141,748 square kilometers and has a population of around 52 million. Its rich cultural heritage—including language, religion, cuisine, and art—reflects its history as a colony, fusing cultural elements brought by immigration from Europe and the Middle East, with those brought by the African diaspora, as well as with those of the various Indigenous civilizations that predate colonization. Spanish is the official language, although Creole, English and 64 other languages are recognized regionally.
Colombia first formally participated at the Olympic Games in 1932, and has sent athletes to compete in all but one edition of the Summer Olympic Games since then, missing only the 1952 Games. Colombian athletes have won a total of 38 Olympic medals in eight different sports, with weightlifting and cycling as the most successful ones. Colombia is the third most successful South American country at the Olympic Games, after Brazil and Argentina respectively. The Colombian Olympic Committee was created in 1936 and recognised by the International Olympic Committee in 1948.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions.
Nicolas Felizola begun his career as a fashion photographer. Felizola worked as a photographer for fashion designers such as Alexander McQueen and the House of Givenchy. As an international Fashion Designer Felizola has been awarded and recognized multiple times, such as the "Certificate of Special Congressional Recognition (2012) by members of congress of the United States of America, "Personality of The Year Award" (2012) by Opi at the Unesco, Paris, France, "Best Designer of Miami Fashion Week," and Miami Fashion Icon award presented by Tiffany & Co. for his Prive evening gown and Uomo collections; the "Zanetti Murano Award" in Italy; the "Universal Excellence Award." Recipient of the city of Miami key 2018 and most recently honored with his official day on May 9, 2018, by City of Doral, Florida. Among other important careers recognitions. Felizola was featured in Forbes as "America's Young Fashion Designer," recognized among ten Hispanic Designers that are influential in the United States, such as Carolina Herrera and Oscar de la Renta. His vision, passion and devotion for the art of creation, makes him look forward, to achieve excellency in every step of his journey. As he says "I do not believe in fashion, I believe in expressing your unique sense of style through what you choose to wear for any occasion."
Celso Piña Arvizu was a Mexican singer, composer and accordionist, mainly in the genre of cumbia, being one of the most important musicians in the style of "cumbia rebajada".
Desigual ; Catalan: Catalan:[dəziˈɣwal]); meaning "unequal, uneven") is a Spanish fashion label. The company was founded by Thomas Meyer in 1984, and is headquartered in Barcelona, Spain. As of 2022, it had a presence in 109 countries, with different distribution channels and several partners.
Silvia Tcherassi is a Miami-based, fashion designer, born in Barranquilla, Atlantico, Colombia.
The 22nd South American Junior Championships in Athletics were held in Bogotá, Colombia, at the Estadio El Campín from July 13–15, 1990.
The 4th South American Under-23 Championships in Athletics were held in Medellín, Colombia, at the Estadio Alfonso Galvis Duque at the Unidad Deportiva Atanasio Girardot on March 20–23, 2010. The championships, organized by CONSUDATLE, were held as a part of the South American Games. A detailed report on the results was given. The most prominent result was achieved in the heat of the women's 100 metres by Ana Cláudia Lemos Silva. Her time of 11.17 equaled the South American and Brazilian record, and set a new championships and games record.
La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.
The 48th South American Championships in Athletics were held at the Parque de Atletismo Campo Elías Gutiérrez in Cartagena, Colombia, between July 5-7, 2013.
Alicia Gómez, known professionally as Ali Stone, is a record producer, multi-instrumentalist, singer/songwriter, and DJ from Colombia. She was named by Billboard as one of the Latin hitmakers of 2021. Stone was one of the opening acts for Justin Bieber's Purpose World Tour.
Rosa Rojas Castro was the first Colombian woman to obtain a doctorate and first woman lawyer in the country. She is remembered as a pioneer who opened higher education and professional careers to women.
María Fernanda Aristizábal Urrea is a Colombian model and beauty pageant titleholder who was crowned Señorita Colombia 2019. Aristizábal is the first delegate from Quindío to ever be crowned Miss Colombia and Miss Universe Colombia. She represented Colombia in Miss Universe 2022 and placed in the Top 16.
Laura María Tobón Yepes is a Colombian presenter, model, singer, and YouTuber.
Cumbia is a musical genre and folk dance from Panama.
Shooting competitions at the 2022 Bolivarian Games in Valledupar, Colombia are being held from 27 June to 3 July 2022 at Polígono Fedetiro Nilo in Nilo, a sub-venue outside Valledupar.
Vanessa Mercedes Rosales Altamar is a Colombian author. She is a renowned feminist fashion critic in Colombia.
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