Lesara

Last updated
Lesara
Company type Privately held company
IndustryFashion
Founded2013 [1]
Founder Roman Kirsch [2]
Headquarters
Berlin
,
Germany
Number of locations
24 (Europe) [3]  (2017)
Area served
Europe
Key people
Roman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue€75 million [4]  (2016)
Website www.lesara.com

Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy. [5]

Contents

History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller. [6] [7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China. [6]

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy. [8]

Retail

According to "Insights.samsung.com", Lesara was one of the first companies that used the concept of agile retail within the fashion industry. [9] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles. [10] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends. [11]

Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016. [12] [13]

In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland. [14]

In early 2018, Manager magazin reported that Lesara inflated revenue figures by not accounting for returns. [5]

References

  1. ↑ Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products" . Retrieved 2017-07-07.[ dead link ]
  2. ↑ Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel . Retrieved 2017-07-07.
  3. ↑ "Lesara » Corporate Website". Lesara. Retrieved 15 August 2017.
  4. ↑ Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde . Retrieved 2017-07-07.
  5. 1 2 "Das Wunderkind muss Insolvenz anmelden". manager magazin. Retrieved 11 November 2018.
  6. 1 2 Chloe Gendron, "Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
  7. ↑ "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
  8. ↑ "Lesara hat Insolvenz beantragt | MDR.DE". www.mdr.de. Archived from the original on 2018-11-10.
  9. ↑ Craig Guillot. "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
  10. ↑ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
  11. ↑ Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'" . Retrieved 2017-07-07.
  12. ↑ "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
  13. ↑ "Landgericht Köln, 28 O 448/15" . Retrieved 14 July 2017.
  14. ↑ Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.
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