 | |
 | |
| Industry | Petroleum |
|---|---|
| Founded | 1995 |
| Founder | David Golberger David Wieland |
| Headquarters | , Australia |
Number of locations | 284 (2022) |
| Parent | Viva Energy |
| Website | www.libertyoil.com.au |
Liberty Oil is an Australian petroleum distributor and retailer. It is a subsidiary of Viva Energy.
Liberty Oil was founded in 1995 by David Goldberger and David Wieland, who had previously founded Solo in 1974, before selling it to Ampol in 1989. Goldberger and Wieland had been subject to a ten year non-compete clause however this was ruled void by the Trade Practices Commission when Ampol merged with Caltex. [1]
In July 2001, Liberty leased 69 of its sites to Woolworths which were rebranded as Woolworths Plus Petrol. [2] [3] At this stage it had an 8% market share of the Australian petrol market. [4] [5]
In August 2014, Viva Energy purchased a 50% shareholding, taking full ownership in February 2019. [6] [7] [8] [9] As part of Viva Energy taking full ownership, Liberty Oil Convenience was established as a new joint venture to operate the existing Liberty retail network with Viva Energy owning 50% (non-controlling), and Goldberger and Wieland the balance. [10] Viva will gain rights to fully acquire the joint venture in 2025. [11]
As Viva Energy also operates Shell-branded stations in Australia, Liberty accepts the Shell Card used in Shell stations. [12] As of October 2022 [update] , it operates 284 service stations. [13]
Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999.
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths in New Zealand and its discount department store Big W. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.
EG Australia is the Australian subsidiary of British company EG Group which operates the EG Ampol chain of petrol stations, selling Ampol fuel at its stations. As of October 2022, there are over 540 EG Ampol petrol stations. The service stations were acquired from Woolworths in April 2019 for $1.72 billion.
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is currently Australia's largest supermarket chain with a market share of 33% as of 2019.
Caltex is a petroleum brand name of Chevron Corporation used in the Asia-Pacific region, the Middle East, and Southern Africa. Headquartered in Singapore, it is also the brand name of non-Chevron petroleum companies in some countries under a trademark licensing agreement with Chevron.
Reddy Express, formerly Coles Express, is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023, Coles Express was a trading name of Coles Group. Then in September 2023, Coles Express was renamed to Reddy Express.
Shell Australia is the Australian subsidiary of Shell. Shell has operated in Australia since 1901, initially delivering bulk fuel into Australia, then establishing storage and distribution terminals, oil refineries, and a network of service stations. It extended its Australian activities to oil exploration, petrochemicals and coal mining, and became a leading partner in Australia's largest resource development project, the North West Shelf Venture.
Ampol Limited is an Australian petroleum company headquartered in Sydney, New South Wales. Ampol is the largest transport energy distributor and retailer in Australia, with more than 1,900 Ampol-branded stations across the country as of October 2022. Ampol also operates in New Zealand through its subsidiary Z Energy.
Coles Group Limited is an Australian public company operating several retail chains. Its chief operations are primarily concerned with the sale of food and groceries through its flagship supermarket chain Coles Supermarkets, and the sale of liquor through its Coles Liquor outlets. Since its foundation in Collingwood, Victoria in 1914, Coles has grown to become the second-largest retailer in Australia after its principal rival, Woolworths, in terms of revenue.
Golden Fleece was an Australian brand of petroleum products and service stations operated by Harold Sleigh and Company, a business founded in Melbourne, Australia in 1893 by shipowner and merchant Harold Crofton Sleigh (1867–1933) and manufacturer and shipowner John McIlwraith (1828–1902).
Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
Vitol is a Swiss-based Dutch multinational energy and commodity trading company that was founded in Rotterdam in 1966 by Henk Viëtor and Jacques Detiger. Though trading, logistics and distribution are at the core of its business, these are notably complemented by refining, shipping, terminals, exploration and production, power generation, and retail businesses. Vitol has over 40 offices worldwide, with its largest operations in Geneva, Houston, London, and Singapore.
Z Energy is a New Zealand fuel distributor with branded service stations. It owns some of the former assets of Shell New Zealand and Chevron New Zealand. It has been a subsidiary of Australian petroleum company Ampol since May 2022.
EG Group Limited is a British operator of filling stations, convenience stores and food service providers across Europe, the United States and Australia. It was founded in Blackburn in 2001 by brothers Mohsin and Zuber Issa, initially as Euro Garages.
Viva Energy Australia is a listed Australian company that owns the Geelong Oil Refinery and is licensed to retail Shell-branded fuels across Australia under a licence agreement. It also owns and retails fuel through Coles Express, OTR, Reddy Express, Liberty Oil and Westside Petroleum-branded service stations. In total, Viva Energy supplies a network of over 1,330 retail fuel outlets across Australia, supported by an extensive import, storage and distribution infrastructure network, including a presence at over 70 airports and airfields. In addition to manufacturing a range of fuel and other products at the Geelong Refinery, Viva Energy imports fuel supplied by Vitol through 24 fuel import terminals across Australia.
Gull New Zealand is a New Zealand petroleum distribution company and petrol station chain. It is the country's third largest fuel retailer, with 113 locations in New Zealand including 45 in Auckland.
Solo Oil was an Australian petroleum distributor that operated from 1974 until 1989 when taken over by Ampol.
Australia is a major petroleum producer and importer, with a number of petroleum companies involved in upstream and downstream operations. Western Australia is the largest contributor to Australia's production of most petroleum products.
OTR, formerly On the Run, is an Australian chain of petrol stations and convenience stores based in South Australia. Unrelated to ExxonMobil's On the Run store branding, the OTR brand was first established in 1999 by the Shahin family, who were already owning and operating service stations in Adelaide since 1984. They own OTR and Store 24.
Media related to Liberty Oil at Wikimedia Commons