 | |
 | |
| Industry | Petroleum |
|---|---|
| Founded | 1995 |
| Founder | David Golberger David Wieland |
| Headquarters | , Australia |
Number of locations | 284 (2022) |
| Parent | Viva Energy |
| Website | www.libertyoil.com.au |
Liberty Oil is an Australian petroleum distributor and retailer. It is a subsidiary of Viva Energy.
Liberty Oil was founded in 1995 by David Goldberger and David Wieland, who had previously founded Solo in 1974, before selling it to Ampol in 1989. Goldberger and Wieland had been subject to a ten year non-compete clause however this was ruled void by the Trade Practices Commission when Ampol merged with Caltex. [1]
In July 2001, Liberty leased 69 of its sites to Woolworths which were rebranded as Woolworths Plus Petrol. [2] [3] At this stage it had an 8% market share of the Australian petrol market. [4] [5]
In August 2014, Viva Energy purchased a 50% shareholding, taking full ownership in February 2019. [6] [7] [8] [9] As part of Viva Energy taking full ownership, Liberty Oil Convenience was established as a new joint venture to operate the existing Liberty retail network with Viva Energy owning 50% (non-controlling), and Goldberger and Wieland the balance. [10] Viva will gain rights to fully acquire the joint venture in 2025. [11]
As Viva Energy also operates Shell-branded stations in Australia, Liberty accepts the Shell Card used in Shell stations. [12] As of October 2022 [update] , it operates 284 service stations. [13]
Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999.
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for its operation of retail chain Woolworths Supermarkets across Australia and Woolworths in New Zealand, as well department stores Big W and Masters. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.
EG Australia is the Australian subsidiary of British company EG Group which operates the EG Ampol chain of petrol stations, selling Ampol fuel at its stations. As of October 2022, there are over 540 EG Ampol petrol stations. The service stations were acquired from Woolworths in April 2019 for $1.72 billion.
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths today is Australia's biggest supermarket chain with a market share of 33% as of 2019.
Caltex is a petroleum brand name of Chevron Corporation used in the Asia-Pacific region, the Middle East, and Southern Africa. It is also the brand name of non-Chevron petroleum companies in some countries under a trademark licensing agreement with Chevron.
Coles Express is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023, Coles Express was the trading name of Eureka Operations Pty Ltd, subsidiary of Coles Group.
Shell Australia is the Australian subsidiary of Shell. Shell has operated in Australia since 1901, initially delivering bulk fuel into Australia, then establishing storage and distribution terminals, oil refineries, and a network of service stations. It extended its Australian activities to oil exploration, petrochemicals and coal mining, and became a leading partner in Australia's largest resource development project, the North West Shelf Venture.
Ampol Limited is an Australian petroleum company headquartered in Sydney, New South Wales. Ampol is the largest transport energy distributor and retailer in Australia, with more than 1,900 Ampol-branded stations across the country as of October 2022. Ampol also operates in New Zealand through its subsidiary Z Energy.
Coles Group Limited is an Australian public company operating several retail chains. Its chief operations are primarily concerned with the sale of food and groceries through its flagship supermarket chain Coles Supermarkets, and the sale of liquor through its Coles Liquor outlets. Since its foundation in Collingwood, Victoria in 1914, Coles has grown to become the second-largest retailer in Australia after its principal rival, Woolworths, in terms of revenue.
Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
Vitol is a Swiss-based Dutch multinational energy and commodity trading company that was founded in Rotterdam in 1966 by Henk Viëtor and Jacques Detiger. Though trading, logistics and distribution are at the core of its business, these are complemented by refining, shipping, terminals, exploration and production, power generation, and retail businesses. Vitol has 40 offices worldwide and its largest operations are in Geneva, Houston, London, and Singapore.
Z Energy is a New Zealand fuel distributor with branded service stations. It comprises some of the former assets of Shell New Zealand and Chevron New Zealand. Shell left the New Zealand fuel distribution business in April 2010, selling its operations to Infratil and the New Zealand Superannuation Fund. The former Shell operations were rebranded as Z Energy in 2011. Since May 2022, it is a subsidiary of Australian petroleum company Ampol.
EG Group is a British retailer headquartered in Blackburn, United Kingdom, which operates filling stations, convenience stores and fast-food restaurants in Europe, the United States and Australia. The group was created through the combination of Euro Garages and EFR Group in November 2016.
Viva Energy is an Australian company that owns the Geelong Oil Refinery and retails Shell-branded fuels across Australia under a license agreement. It also owns and retails Liberty Oil and Westside Petroleum-branded service stations. In total, Viva Energy supplies a network of over 1,330 fuel outlets across Australia. In addition to the Geelong Refinery, it imports fuel supplied by Vitol through 22 import terminals.
Gull New Zealand is a New Zealand petroleum distribution company and petrol station chain. It is the country's third largest fuel retailer, with 113 locations in New Zealand including 45 in Auckland.
Solo Oil was an Australian petroleum distributor that operated from 1974 until 1989 when taken over by Ampol.
Australia is a major petroleum producer and importer, with a number of petroleum companies involved in upstream and downstream operations. Western Australia is the largest contributor to Australia's production of most petroleum products.
OTR, formerly On the Run, is an Australian chain of petrol stations and convenience stores based in South Australia. It is unrelated to ExxonMobil's On the Run store branding.
Media related to Liberty Oil at Wikimedia Commons