Lifetime (Canadian TV channel)

Last updated
Lifetime
Country Canada
Broadcast areaNationwide
Headquarters Toronto, Ontario
Programming
Picture format 1080i (HDTV)
(2013–present)
480i (SDTV)
(2001–present)
Ownership
Owner Alliance Atlantis (2001–2008)
CW Media
(2008–2010)
Shaw Media
(2010–2016)
Corus Entertainment
(2016–present)
(name licensed from A&E Networks)
Parent Showcase Television Inc.
History
LaunchedSeptember 7, 2001;23 years ago (September 7, 2001)
Former namesShowcase Diva (2001–2012)
Links
Website Lifetime Canada

Lifetime is a Canadian English-language discretionary specialty channel based on the eponymous American basic cable channel owned by Showcase Television Inc., a subsidiary of Corus Entertainment. It broadcasts films, television shows and reality series aimed at women.

Contents

The channel was launched on September 7, 2001 as Showcase Diva as a digital offshoot of Showcase by Alliance Atlantis focusing on films targeting a female audience. After a series of ownership changes, the channel was relaunched into its current name in 2012 with the Lifetime branding licensed by A&E Networks.

History

Showcase Diva Original Logo.png
2001–2009
Showcasediva2009.svg
2009–2012
Logos of former network Showcase Diva

In November 2000, Alliance Atlantis (via the Showcase Television subsidiary) was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Romance Television, described as "a national English-language Category 2 specialty television service devoted to romance. Programming will include relationship- themed game shows and magazine style programs featuring romantic vacation resorts. Other programs will explore romantic moments in people's lives, as well as classic romantic feature films, epic mini-series and made-for-television movies." [1]

The channel was launched on September 7, 2001 as Showcase Diva, a spin-off of Showcase. Programming consisted of primarily television dramas and films.

On January 18, 2008, Canwest Global [2] acquired control of Showcase Diva through its purchase of Alliance Atlantis' broadcasting assets, which were placed in a trust in August 2007. [3] On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase Diva as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media. [4] [5]

Lifetime tv logo.svg
2012–2017
Lifetime logo17.svg
2017–2020
Logos of former channel Lifetime

On May 30, 2012, it was announced that Showcase Diva would be rebranded as a Canadian version of Lifetime on August 27, 2012, through a brand licensing agreement with the U.S. channel's parent company A&E Networks. The rebrand would result in the addition of more reality series, talk shows and other original series from Lifetime to the channel's films and television dramas. [6] [7] [8]

An HD feed was launched on May 29, 2013, along with the never-before-seen HD feeds for H2, Slice, and the DHX-owned Disney Junior service (now known as Family Jr.).

In February 2022, Lifetime was added to streaming bundle StackTV. [9] It was later added in February 2023 to the Global TV app along with the Canadian version of the Magnolia Network.

See also

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References

  1. ↑ Decision CRTC 2000-674 CRTC 2000-12-14
  2. ↑ Canwest Global receives final CRTC approval for acquisition of Alliance Atlantis CNW press release 2008-01-18
  3. ↑ CanWest Completes Acquisition of Alliance Atlantis Archived 2012-04-23 at the Wayback Machine Investor Point 2007-08-15
  4. ↑ Shaw Communications closes purchase of Canwest TV assets, rebrands as Shaw Media [ dead link ]
  5. ↑ CRTC approves Shaw’s purchase of the Canwest Global television properties Archived 2013-12-20 at the Wayback Machine
  6. ↑ Upfronts: Shaw adds more drama to Global and brings Lifetime to Canada Archived 2012-06-03 at the Wayback Machine Dose.ca 2012-05-30
  7. ↑ Shaw Media and A+E Networks extend partnership to bring to Canada two exciting channels in fall Shaw Media press release 2012-05-30
  8. ↑ "Shaw Media and A&E to Launch Two New Specialty Channels". Broadcaster Magazine. 30 May 2012. Archived from the original on 2012-12-10. Retrieved 30 May 2012.
  9. ↑ "STACKTV NOW AVAILABLE ON ROGERS IGNITE TV AND IGNITE SMARTSTREAM", Newswire, February 9, 2022, retrieved February 22, 2022
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