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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland.
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
AKQA is a digital design and communications agency owned by WPP. It was founded in London in 1994 and expanded internationally in 2001 through a merger with agencies based in the United States and Singapore. It operated as an independent agency until 2012, when it was acquired by WPP. Initially the firm focused on technology and digital projects, later broadening its focus on design and innovation to services including product and spatial design. In 2020, WPP announced it was merging Grey Group with AKQA to create the AKQA Group. The resulting agency has around 6,000 employees in 50 countries.
R/GA is a innovation consultancy, and digital design and advertising agency, headquartered in New York City, with global offices in Austin, Los Angeles, San Francisco, Portland, London, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo. The company has received a number of industry honors for its creative and media work, including Adweek's Digital Agency of the Decade in 2009 and Campaign Magazine's Digital Innovation Agency of the Decade in 2019. R/GA is a subsidiary of Interpublic Group of Companies.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
Gerson da Cunha was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter Thompson, and Hindustan Lever in a career spanning 25 years. He worked with UNICEF in Brazil and was awarded the Order of Rio Branco by the government of Brazil in 2018 for his services to that country.
"Secret Tournament" was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee". It was directed by film director and Monty Python member Terry Gilliam.
World Humanitarian Day is an international day dedicated to recognize humanitarian personnel and those who have died working for humanitarian causes. It was designated by the United Nations General Assembly as part of a Swedish-sponsored GA Resolution A/63/L.49 on the Strengthening of the Coordination of Emergency Assistance of the United Nations, and set as 19 August. It marks the day on which the then Special Representative of the Secretary-General to Iraq, Sérgio Vieira de Mello and 21 of his colleagues were killed in the bombing of the UN Headquarters in Baghdad.
Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. The Amul girl advertising has often been described as one of the best Indian Advertising concepts because of its humour.
The Crash the Super Bowl contest was an annual online commercial competition run by Frito-Lay. Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000. Eight editions of the Crash the Super Bowl commercial contest were held between 2006 and 2016 and, during that time, fans submitted more than 36,000 entries.
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.
Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
Paul Renato Torcello was an advertising photographer based in Melbourne and who worked throughout Australasia, Europe and most recently in China.
References
- ↑ "LiveAD: Lucas Mello elected the most innovative in Brazil's marketing…". archive.ph. 16 October 2013. Archived from the original on 16 October 2013. Retrieved 29 December 2021.
- ↑ "Business". Lusha. Retrieved 29 December 2021.
- ↑ "ℓiⱴε". live.tt. Retrieved 30 December 2021.
- ↑ "Rodrigo Vieira da Cunha, da Profile PR: carreira definida por uma visão de mundo". Projeto Draft (in Brazilian Portuguese). 4 February 2015. Retrieved 30 December 2021.
- ↑ "New Rio+Social Speakers Include Innovators in Business, Philanthropy, Conservation, Journalism, Social Gaming and Government". unfoundation.org. 23 April 2012. Retrieved 31 December 2021.
- ↑ "LiveAD, the Only Latin American Agency Among the World's 10 Best Agen…". archive.ph. 26 July 2013. Archived from the original on 26 July 2013. Retrieved 29 December 2021.
- ↑ "Advertising campaign for Nike". AdsSpot.me. Retrieved 1 February 2022.
- ↑ "Announcing Rio+Social: Social Media & Technology to Take Historic UN Conference to a Global, Digital Level". unfoundation.org. 14 March 2012. Retrieved 29 December 2021.
- ↑ "Advertising campaign for Absolut". AdsSpot.me. Retrieved 6 February 2022.
- ↑ "Advertising campaign for Doritos". AdsSpot.me. Retrieved 1 February 2022.
- ↑ "Advertising campaign for Lenovo". AdsSpot.me. Retrieved 6 February 2022.