Susan Elizabeth Earle MBE (born 1963) [1] is a British entrepreneur. She co-founded the Liz Earle Beauty Co., a skincare company, in 1995. [2] She has written over 35 books on beauty, nutrition, and wellbeing and was regularly seen on ITV's This Morning. She is the founder of Liz Earle Wellbeing, a wellness website, [2] and Liz Earle Fair and Fine, a Fairtrade jewellery brand. [3] She is the host of The Liz Earle Wellbeing Show podcast.
Earle was born and grew up in Portsmouth. She took a course in hotel management and catering at Westminster College and then went to work for Molton Brown. [1] [4] Earle started as a beauty writer for Woman's Journal . During this time she wrote her first book, Vital Oils. [5] She has since published more than 30 books on beauty, health, and wellbeing topics. [6] [7]
In 1995 together with her friend Kim Buckland, she co-founded Liz Earle Naturally Active Skincare on the Isle of Wight, which later became the Liz Earle Beauty Co. In 2010 it was sold to Avon. [8] In 2015 Avon sold the Liz Earle Beauty Co. to Walgreens Boots Alliance for £140 million. [9] Earle remained a global ambassador to the beauty brand until 2017 [10] and then announced her departure to concentrate on new ventures. [11] In 2013, Earle set up Liz Earle Wellbeing, a wellness website and later a bi-monthly magazine, [12] podcast series and YouTube channel. [7] In 2018 Hearst UK began a publishing and partnership deal with Liz Earle Wellbeing. [13] In 2015 she founded Liz Earle Fair and Fine, an ethical jewellery range. [14]
Earle first appeared on ITV's This Morning and then left to host the first UK television programme on beauty, BBC1’s Beautywise. [15] Her own series, Liz Earle's Lifestyle, ran for three series on ITV [16] Her other TV credits include A-Z of Food and Beauty on the Carlton Food Network. [17] Earle rejoined ITV's This Morning in 2015 with a regular Inside-Out Beauty slot [18] and in 2017 filmed a mini-series in Greece and Italy on living well which was screened on This Morning in January 2018. [19] In 2018 she was featured on BBC Countryfile. [20]
Earle is divorced, has five children and lives in the West Country. [5]
Earle was one of the founding members of the Guild of Health Writers and co-founded the Food Labelling Agenda (FLAG). [21] She is a Patron of Ace Africa; [22] is an ambassador and advocate for several food-focused charities including The Soil Association, The Sustainable Food Trust, [23] Tearfund, The Menopause Charity and Compassion in World Farming [24] and has fronted campaigns for The Prince's Trust [25] and the Royal Osteoporosis Society. [26] She is also an Ambassador for Love British Food, [27] CURE International, [28] and International Health Partners. [29]
In 2010, she founded the humanitarian charity LiveTwice. [30] In 2024 she was appointed to the board of the Centre for Social Justice.[ citation needed ] She does not belong to any political party.
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