Susan Elizabeth Earle MBE (born 1963) [1] is a British entrepreneur. She co-founded the Liz Earle Beauty Co., a skincare company, in 1995. [2] She has written over 35 books on beauty, nutrition, and wellbeing and was regularly seen on ITV's This Morning. She is the founder of Liz Earle Wellbeing, a wellness website, [2] and Liz Earle Fair and Fine, a Fairtrade jewellery brand. [3] She is the host of The Liz Earle Wellbeing Show podcast.
Earle was born and grew up in Portsmouth. She took a course in hotel management and catering at Westminster College and then went to work for Molton Brown. [1] [4] Earle started as a beauty writer for Woman's Journal . During this time she wrote her first book, Vital Oils. [5] She has since published more than 30 books on beauty, health, and wellbeing topics. [6] [7]
In 1995 together with her friend Kim Buckland, she co-founded Liz Earle Naturally Active Skincare on the Isle of Wight, which later became the Liz Earle Beauty Co. In 2010 it was sold to Avon. [8] In 2015 Avon sold the Liz Earle Beauty Co. to Walgreens Boots Alliance for £140 million. [9] Earle remained a global ambassador to the beauty brand until 2017 [10] and then announced her departure to concentrate on new ventures. [11] In 2013, Earle set up Liz Earle Wellbeing, a wellness website and later a bi-monthly magazine, [12] podcast series and YouTube channel. [7] In 2018 Hearst UK began a publishing and partnership deal with Liz Earle Wellbeing. [13] In 2015 she founded Liz Earle Fair and Fine, an ethical jewellery range. [14]
Earle first appeared on ITV's This Morning and then left to host the first UK television programme on beauty, BBC1’s Beautywise. [15] Her own series, Liz Earle's Lifestyle, ran for three series on ITV [16] Her other TV credits include A-Z of Food and Beauty on the Carlton Food Network. [17] Earle rejoined ITV's This Morning in 2015 with a regular Inside-Out Beauty slot [18] and in 2017 filmed a mini-series in Greece and Italy on living well which was screened on This Morning in January 2018. [19] In 2018 she was featured on BBC Countryfile. [20]
Earle is divorced, has five children and lives in the West Country. [5]
Earle was one of the founding members of the Guild of Health Writers and co-founded the Food Labelling Agenda (FLAG). [21] She is a Patron of Ace Africa; [22] is an ambassador and advocate for several food-focused charities including The Soil Association, The Sustainable Food Trust, [23] Tearfund, The Menopause Charity and Compassion in World Farming [24] and has fronted campaigns for The Prince's Trust [25] and the Royal Osteoporosis Society. [26] She is also an Ambassador for Love British Food, [27] CURE International, [28] and International Health Partners. [29]
In 2010, she founded the humanitarian charity LiveTwice. [30] In 2024 she was appointed to the board of the Centre for Social Justice.[ citation needed ] She does not belong to any political party.
Banish is an American brand of skincare products founded by Daisy Jing in 2013. The line of products includes oils, microneedling kits, vitamin C serums, exfoliating masks and other treatments for acne scarring.
Wheatgrass is the freshly sprouted first leaves of the common wheat plant, used as a food, drink, or dietary supplement. Wheatgrass is served freeze dried or fresh, and so it differs from wheat malt, which is convectively dried. Wheatgrass is allowed to grow longer and taller than wheat malt.
In cosmetics, skin toner or simply toner refers to a water-based lotion, tonic, or wash designed to cleanse the skin and prepare it for other skincare products, such as moisturizers and serums. Typically used on the face, toners remove any remaining impurities after cleansing, balance the skin’s pH, and hydrate the skin. They also serve to protect and refresh the skin, often containing ingredients that can soothe, moisturize, exfoliate, or target specific skin concerns like oil control or pore minimization. Toners are typically categorized by their function and intensity into types such as skin bracers, tonics, acid toners, and astringents.
Superfood is a marketing term for food claimed to confer health benefits resulting from an exceptional nutrient density. The term is not commonly used by experts, dietitians and nutrition scientists, most of whom dispute that particular foods have the health benefits claimed by their advocates. Even without scientific evidence of exceptional nutrient content, many new, exotic, and foreign fruits or ancient grains are marketed under the term – or superfruit or supergrain respectively – after being introduced or re-introduced to Western markets.
Bonio is a brand of dog biscuit sold in the United Kingdom. It was originally sold by Spratts Patent Ltd. of London some 75 years ago, but through various acquisitions, it is now marketed by Nestlé Purina PetCare. Bonio is produced in Aintree, Liverpool.
Charlotte Emma Bow Tilbury is an English beauty entrepreneur and makeup artist. She is the founder, chairperson, and chief creative officer of the makeup and skincare brand Charlotte Tilbury Beauty Ltd. Tilbury is a contributing beauty editor for British Vogue, and global ambassador for Women International.
Cassandra Bankson is an American model, medical aesthetician, and online social media personality from San Francisco, California. She has been featured on Good Morning America, Today, The Doctors, and The Anderson Cooper Show, among other international television shows. She has been featured in magazines and websites including Vogue, Seventeen, Glamour, Forbes, People, In Touch Weekly, Us Weekly, Cosmopolitan, POPSUGAR, First for Women, and the cover of Reveal Magazine and newspapers USA Today, The New York Post, and Pleasanton Weekly.
Maryon Stewart is a British author and broadcaster known for her work in the field of non-drug medicine. Specialising in educating and coaching women in how to control menopause symptoms without hormone replacement therapy (HRT), she is sometimes referred to as a pioneer of the "Natural Menopause Movement".
Calgary Avansino is a contributing editor to the British edition of Vogue and Wellbeing expert. After moving to London in 2000, she began a three-week internship at Vogue. Soon after, she was offered the job as assistant to the editor-in-chief, Alexandra Shulman. Two and a half years later, she shifted to the beauty department where she became a beauty assistant, followed by Wellbeing editor, then executive fashion director. Between 2008 and 2013, she was executive fashion and digital project director.
Walgreens Boots Alliance, Inc. (WBA) is an American multinational holding company headquartered in Deerfield, Illinois, which owns the retail pharmacy chains Walgreens in the US and Boots in the UK, as well as several pharmaceutical manufacturing and distribution companies. The company was formed on December 31, 2014, after Walgreens bought the 55% stake in Alliance Boots that it did not already own. The total price of the acquisition was $4.9 billion in cash and 144.3 million common shares with fair value of $10.7 billion. Walgreens had previously purchased 45% of the company for $4.0 billion and 83.4 million common shares in August 2012 with an option to purchase the remaining shares within three years. Walgreens became a subsidiary of the newly created company after the transactions were completed. As of 2022, Walgreens Boots Alliance is ranked #18 on the Fortune 500 rankings of the largest United States corporations by total revenue.
K-beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
Jaya Jaya Myra is a published author and speaker on natural health, wellness, spirituality and mind body wellbeing. Her work emphasizes integrative mind-body approaches to wellness and stress reduction. She is based in New York City.
Anthony William Coviello, known professionally as Anthony William or the Medical Medium, is a self-proclaimed medium who offers pseudoscientific health advice based on alleged communication with a spirit. He authors books and offers advice online on forums such as Gwyneth Paltrow's Goop column and his own website. William believes that the Epstein-Barr virus is responsible for multiple ailments, including cancer. He claims to be the originator of the lemon juice in water morning detox as well as celery juicing, which he claims can offer many health benefits. Critics allege that he is practicing medicine without a license and that he has, at times, improperly solicited positive Amazon reviews for his books.
Activated charcoal cleanses, also known as charcoal detoxes, are a pseudoscientific use of a proven medical intervention. Activated charcoal is available in powder, tablet and liquid form. Its proponents claim the use of activated charcoal on a regular basis will detoxify and cleanse the body as well as boost one's energy and brighten the skin. Such claims violate basic principles of chemistry and physiology. There is no medical evidence for any health benefits of cleanses or detoxes via activated charcoal or any other method. Charcoal, when ingested, will absorb vitamins and nutrients as well as prescription medications present in the gastrointestinal tract which can make it dangerous to use unless directed by a medical doctor.
Caroline Hirons is a Confederation of International Beauty Therapy and Cosmetology (CIBTAC) qualified aesthetician, writer and, according to the Guardian, the "queen of skincare".
Inge Theron is a London-based British skincare specialist, former radio personality, columnist and entrepreneur. She is mostly known for her brand FaceGym which she founded in 2015. She specializes in the Wellbeing, Longevity and Beauty industries.
Hyram Yarbro is an American skincare influencer known for his videos on YouTube and TikTok. His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos. In 2021, he launched his skincare product line, Selfless by Hyram, in collaboration with Sephora.
Joel K. Kahn is an American cardiologist, integrative medicine practitioner and promoter of whole food plant-based nutrition. He has been criticized for promoting anti-vaccine and COVID-19 misinformation.
O Positiv, Inc. is a healthcare company headquartered in Los Angeles. It specializes in dietary supplements aimed at easing the symptoms of premenstrual syndrome (PMS). The company is the owner of the FLO brand.
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