Logan Green

Last updated
Logan Green
Logan Green TCD.jpg
Green at TechCrunch Disrupt in New York, 2015
Born
Logan D. Green
Alma mater University of California, Santa Barbara
Occupation(s)Co-founder and chairman of Lyft
SpouseEva Green

Logan D. Green is the chairman and former CEO of Lyft, [1] which he co-founded with John Zimmer in 2012. [2] Lyft grew out of Zimride, a ride share company previously founded by the duo in 2007. [3] [4]

Contents

As of July 2017, Lyft provides over 1 million rides a day. [5] As of October 2017, Lyft is available in all 50 United States and in Toronto. [6] [7] [8] [9]

Early life

Green attended New Roads High School in Santa Monica, California. [10] He graduated from the University of California, Santa Barbara (UCSB) in 2006 with a B.A. in Business Economics. [10] While a student, Green created The Green Initiative Fund, served as a board member for the Isla Vista Recreation and Park District, and was the youngest director for the Santa Barbara Metropolitan Transit District. [10] [11] From August 2007 to February 2008, Green was the Sustainability Director at UCSB. [12] In 2007, alongside John Zimmer, Green founded Zimride, a ride-sharing platform that coordinated carpools, especially across college campuses. [13]

Career

Inspiration

Green grew up in Los Angeles where he "spent most of [his] life stuck in traffic". [12] [14] Interested in solving transportation flaws, Green forced himself to travel around California without an automobile. [12] While attending college in Santa Barbara, he used public transportation options like Greyhound and Amtrak to visit his girlfriend in Los Angeles. He also used Craigslist's ride boards for carpooling, but always felt anxiety about not knowing the passenger or driver. [14]

After realizing the limits of public transportation, Green started a car-sharing program and asked Zipcar to place cars at UCSB. Because the company only had 100 cars at the time and was based on the East Coast, it couldn't provide any vehicles. [12] Instead, Green acquired several Toyota Prius cars and other vehicles and began a car-sharing program that let users unlock cars with radio-frequency identification. [12] The program had over 2,000 people on campus sharing four cars. [12]

During college, Green also served on the Santa Barbara Metropolitan Transit District (MTD) board. During his time on the board, Green realized that large scale changes to public opinion were needed in order to improve public transportation. [15]

Zimride (2006–2013)

In 2006, Green was inspired by a post-college trip to Zimbabwe in which he saw locals using crowdsourced carpool networks for transportation. Using the Facebook API, he developed a platform that allowed users to find and plan carpools. [16] He named his app Zimride in honor of Zimbabwe's carpooling network. [15] Of the early versions of Zimride, Green said, "Public transportation is broken. We're trying to create the next form that works". [17]

Green eventually met Zimmer when they were introduced through a mutual friend on Facebook. [18] Green had posted details about his new company called Zimride, which interested Zimmer, who had been keeping a journal about carpooling ideas. [19] Within a week of being introduced, Green flew out to New York City to meet with Zimmer. [19]

Zimride launched the first version of its ride-share program at Cornell University where, after six months, the service had signed up 20% of the student body. [20] [21] Later in 2007, Zimride was active on both the Cornell and UCSB campuses. [22] Green and Zimmer promoted the service through guerrilla marketing campaigns; in particular, the pair would dress in frog suits and hand out flyers to students on the Cornell campus. [19]

Green and Zimmer moved to Silicon Valley to work on growing the company, where they shared an apartment that also doubled as their office. The two did not take a salary for three years. [23]

In 2012, Green and Zimmer shifted the company's focus to their bigger mission of providing an alternative to car ownership. That year, the company launched a smartphone app that allowed users to request rides more frequently and for shorter commutes rather than long-distance trips as Zimride had previously done. [24]

In May 2013, the company reincorporated as Lyft and sold Zimride to Enterprise Holdings. [25] [26]

Lyft (2013–present)

As of 2017, Green and Zimmer raised $4.1 billion dollars for Lyft, valuing the company at $11.5 billion. [27] The company debuted on the Nasdaq exchange in March 2019, with a value of $24.3 billion.

In March 2023, Green announced that on April 17, he would step down as Lyft CEO and become chair of its board of directors. [28]

Recognition

In 2014, Green and Zimmer were named in Inc. Magazine's "35 Under 35 list". [29]

Personal life

He is married to Eva Gonda Green, daughter of Louis Gonda. [30] Green stated he exercises 20–30 minutes daily. [31]

Related Research Articles

<span class="mw-page-title-main">Carpool</span> Sharing of car journeys so that more than one person travels in a car

Carpooling is the sharing of car journeys so that more than one person travels in a car, and prevents the need for others to have to drive to a location themselves. Carpooling is considered a Demand-Responsive Transport (DRT) service

<span class="mw-page-title-main">Uber</span> American ridesharing and delivery company

Uber Technologies, Inc., commonly referred to as Uber, is an American multinational transportation company that provides ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, and operates in approximately 70 countries and 10,500 cities worldwide. It is the largest ridesharing company worldwide with over 150 million monthly active users and 6 million active drivers and couriers. It facilitates an average of 28 million trips per day and has facilitated 47 billion trips since its inception in 2010. In 2023, the company had a take rate of 28.7% for mobility services and 18.3% for food delivery.

<span class="mw-page-title-main">Lyft</span> American ride-sharing company

Lyft, Inc. is an American company offering mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand at the time of the booking and are quoted to the customer in advance, and receives a commission from each booking. Lyft is the second-largest ridesharing company in the United States after Uber.

<span class="mw-page-title-main">John Zimmer</span> Co-founder and president of Lyft

John Zimmer is the co-founder and former president of Lyft, an on-demand transportation company, which he founded with Logan Green in 2012.

PickupPal Online Incorporated was a free online ridesharing service, that allowed its members to coordinate carpooling and ridesharing activities around the world.

<span class="mw-page-title-main">Shared transport</span> Demand-driven vehicle-sharing arrangement

Shared transport or shared mobility is a transportation system where travelers share a vehicle either simultaneously as a group or over time as personal rental, and in the process share the cost of the journey, thus purportedly creating a hybrid between private vehicle use and mass or public transport. It is a transportation strategy that allows users to access transportation services on an as-needed basis. Shared mobility is an umbrella term that encompasses a variety of transportation modes including carsharing, Bicycle-sharing systems, ridesharing companies, carpools, and microtransit.

<span class="mw-page-title-main">Zimride</span> American carpool program

Zimride by Enterprise Holdings was an American carpool program that matched inter-city drivers and passengers through social networking services. It was offered to universities and businesses as a matchmaking service. The company was founded in May 2007. After the launch of the Lyft app in May 2012 for intra-city rides, the Lyft app rapidly grew and became the focus of the company. Zimride officially renamed as Lyft in May 2013, and the Zimride service was sold to Enterprise Holdings in July 2013. As of July 2013, the service had over 350,000 users and had partnerships with Facebook and Zipcar.

<span class="mw-page-title-main">Turo (company)</span> American peer-to-peer car rental company

Turo is an American peer-to-peer carsharing company based in San Francisco, United States. The company allows private car owners to rent out their vehicles via an online and mobile interface in five countries.

<span class="mw-page-title-main">Carma</span> Irish transportation technology company

Carma Technology Corporation is a real-time transportation technology company headquartered in Cork, Ireland. Its flagship product, Carma Carpooling, matches users with nearby commuters and enables them to share the cost of driving. Carma also has offices in San Francisco, California and Austin, Texas.

Sidecar was a US-based vehicle for hire company that provided transportation and delivery services. It was founded in 2011 in San Francisco and closed on December 31, 2015.

Summon was a vehicle for hire company operating in portions of Silicon Valley. The company was shut down in November 2014.

<span class="mw-page-title-main">Ridesharing company</span> Online vehicle for hire service

A ridesharing company, ride-hailing service, is a company that, via websites and mobile apps, matches passengers with drivers of vehicles for hire that, unlike taxis, cannot legally be hailed from the street.

BlaBlaCar is an online marketplace for carpooling headquartered in Paris. Its website and mobile apps connect drivers and passengers willing to travel together between cities and share the cost of the journey, in exchange for a commission of between 18% and 21%. It also operates BlaBlaBus, an intercity bus service. The platform has 26 million active members and is available Europe and Latin America.

A robotaxi, also known as robo-taxi, self-driving taxi or driverless taxi, is an autonomous car operated for a ridesharing company.

This is a timeline of Uber, which offers a variety of transportation and logistics services and is an early example of the rise of the sharing economy.

<span class="mw-page-title-main">DiDi</span> Chinese transportation network company headquartered in Beijing

Didi Chuxing Technology Company is a Chinese vehicle for hire company headquartered in Beijing with over 550 million users and tens of millions of drivers. The company provides app-based transportation services, including taxi hailing, private car hailing, social ride-sharing, and bike sharing; on-demand delivery services; and automobile services, including sales, leasing, financing, maintenance, fleet operation, electric vehicle charging, and co-development of vehicles with automakers. The company is a subsidiary of Xiaoju Kuaizhi Inc.

<span class="mw-page-title-main">Argo AI</span> Autonomous driving technology company

Argo AI LLC was an autonomous driving technology company headquartered in Pittsburgh, Pennsylvania. The company was co-founded in 2016 by Bryan Salesky and Peter Rander, veterans of the Google and Uber automated driving programs. Argo AI was an independent company that built software, hardware, maps, and cloud-support infrastructure to power self-driving vehicles. Argo was mostly backed by Ford Motor Co. (2017) and the Volkswagen Group (2020).

<span class="mw-page-title-main">Scoot Networks</span>

Scoot Networks, also known as just Scoot or Scoot Rides, is an American company which provides public electric scooter and electric bicycle sharing systems. The company is based in San Francisco, California.

<span class="mw-page-title-main">Travis VanderZanden</span> American businessman

Travis VanderZanden is an American businessman and the founder and former CEO of Bird, a scooter sharing service. Before founding Bird, VanderZanden was Chief Operating Officer at Lyft, then VP of International Growth at Uber.

<span class="mw-page-title-main">Swvl</span> Ridesharing company based in Dubai

Swvl is an Dubai-based provider of tech-enabled mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services. Swvl operates in 135 cities in 20 countries across Latin America, Europe, Africa and Asia. The company went public in March 2022 and is traded on the Nasdaq stock exchange under the ticker SWVL.

References

  1. ↑ "Logan D Green, Lyft Inc: Profile and Biography - Bloomberg Markets". Bloomberg.com. Retrieved 2020-11-22.
  2. ↑ Lawler, Ryan (August 29, 2014). "Lyft-Off: Zimride's Long Road To Overnight Success". TechCrunch .
  3. ↑ Chima, Chikodi. Ticketfly partnership makes music events more intelligent and more social. VentureBeat. December 5, 2011.
  4. ↑ Nicole, Kristen. Zimride Launches Carpooling Network for Facebook. Mashable. April 14, 2007.
  5. ↑ "Lyft is now doing over 1 million rides per day". The Verge. Retrieved 2017-12-20.
  6. ↑ "Lyft is now doing over 1 million rides per day". The Verge. Retrieved 2017-12-04.
  7. ↑ Zaveri, Deirdre Bosa, Paayal (2017-10-11). "Lyft has now delivered half a billion rides". CNBC. Retrieved 2017-12-04.{{cite news}}: CS1 maint: multiple names: authors list (link)
  8. ↑ "Lyft will launch in Toronto in its first push outside the US". The Verge. Retrieved 2017-12-09.
  9. ↑ "Lyft Now Live in All 50 States". Planetizen - Urban Planning News, Jobs, and Education. Retrieved 2017-12-20.
  10. 1 2 3 Logan Green - LinkedIn. LinkedIn. May 2, 2012.
  11. ↑ Students' Green Fund Helps Finance Sustainability. News for the Faculty and Staff of UCSB.
  12. 1 2 3 4 5 6 Logan Green - Zimride Archived 2017-08-17 at the Wayback Machine . Founderly. April 18, 2012.
  13. ↑ "Logan Green and John Zimmer". Fortune. 2015-09-24. Retrieved 2017-12-04.
  14. 1 2 Bell, Josh. Two Startups Harness Facebook's Power to Connect Riders to Rides. ABC News. September 4, 2007.
  15. 1 2 Lawler, Ryan. "Lyft-Off: Zimride's Long Road To Overnight Success". TechCrunch. Retrieved 2017-11-15.
  16. ↑ Lien, Tracey. "Lyft CEO Logan Green has a plan that's far bigger than ride-hailing". Los Angeles Times. ISSN   0458-3035 . Retrieved 2017-12-09.
  17. ↑ Garthwaite, Josie. With $6 million in New Financing, Zimride has some Car Seats to Fill. New York Times. September 21, 2011.
  18. ↑ Cohen, Deborah. Former Lehman's banker drives startup Zimride. Reuters. September 15, 2010.
  19. 1 2 3 Shah, Semil. Why Zimride's John Zimmer Left Wall Street to Start a Company. TechCrunch. April 19, 2012.
  20. ↑ Sullivan, Colin. Startup Bets that Social Networking Will Spur Carpool Craze. New York Times. July 29, 2009.
  21. ↑ Schomer, Stephanie. Zimride: Carpooling for College Students Archived 2012-06-15 at the Wayback Machine . Fast Company. January 5, 2011.
  22. ↑ Booking a ride in someone else's car. Smart Planet. April 9, 2012.
  23. ↑ "Lyft's cofounder didn't take a salary for 3 years and slept on a couch in an 'apartfice' before his company was worth $11 billion". Business Insider. Retrieved 2017-12-09.
  24. ↑ "Lyft is now worth $11 billion — its founder reveals how he went from taking no salary for 3 years to running a giant startup". Business Insider. Retrieved 2017-11-15.
  25. ↑ Lawler, Ryan. "Lyft-Off: Zimride's Long Road To Overnight Success". TechCrunch. Retrieved 2017-12-09.
  26. ↑ "Lyft's cofounder didn't take a salary for 3 years and slept on a couch in an 'apartfice' before his company was worth $11 billion". Business Insider. Retrieved 2017-11-15.
  27. ↑ "Alphabet's CapitalG leads new financing at Lyft". www.telecompaper.com. Retrieved 2017-12-16.
  28. ↑ Browning, Kellen (2023-03-27). "Lyft's Co-Founders to Step Down as Company Struggles". The New York Times.
  29. ↑ Lagorio-Chafkin, Christine (June 24, 2014). "Can Pink Mustaches Be a 100-Year Company?". Inc. Archived from the original on 2014-06-27. Retrieved December 9, 2017.
  30. ↑ Securities and Exchange Commission (2019-03-01). "Lyft Form S-1". Securities and Exchange Commission. Retrieved 2019-03-01.
  31. ↑ "Logan Green: 10 Things You Didn't Know About Lyft's CEO". Money Inc. 19 December 2016. Retrieved 13 April 2020.
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