Look (cigarette)

Last updated
Look
Look cigarettes logo.png
Product type Cigarette
Owner British American Tobacco
Produced by House of Prince
Country Denmark
Introduced1966;57 years ago (1966)
Markets Denmark, Sweden, Germany
Carcinogenicity: IARC group 1

Look is a Danish brand of cigarettes, currently owned and manufactured by House of Prince, a subsidiary of British American Tobacco. [1] [2]

Contents

History

Look was introduced in 1966 by the Scandinavian Tobacco Group. [3] In 1990, when a big re-organisation was happening at the Scandinavian Tobacco Group, all the manufacturing of the cigarette brands was moved to the sister company House of Prince, which in turn got bought by British American Tobacco in 2008 and now is the main producer of the brand. [2] The tobacco used in Look cigarette consists of an American blend.

The brand is mainly sold in Denmark, but was or still is sold in Sweden and Germany. [4] [5]

The brand is available in four different versions and all of the variants are 100 mm long. Look Original is also known as Look Red.

Products

Pack of Look cigarettes Look New Super (Full flavour).jpg
Pack of Look cigarettes

Below are all the current brands of Look cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

PackTarNicotineCarbon monoxide
Look Original10 mg0,9 mg10 mg
Look Gold8 mg0,7 mg8 mg
Look Silver6 mg0,6 mg6 mg
Look Menthol10 mg0,9 mg10 mg

See also

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References

  1. "BrandLook". Cigarettes Pedia. Retrieved 2017-12-29.
  2. 1 2 "British American Tobacco Denmark - British American Tobacco Denmark". Batdenmark.dk. Retrieved 2017-12-29.
  3. "Legendarisk cigaretmærke går op i røg og udgår | Aarhus". Stiften.dk. 23 January 2017. Retrieved 2017-12-29.
  4. "Look". Zigsam.at. Retrieved 2017-12-29.
  5. "Brands". Cigarety.by. Archived from the original on 2018-01-05. Retrieved 4 June 2018.