MS (cigarette)

Last updated
MS
Ms cigarettes logo.png
Product type Cigarette
Owner British American Tobacco
Produced byBritish American Tobacco
Country Italy
Introduced1969;55 years ago (1969)
Markets Italy, Spain, France, Germany, Austria, Slovenia, Brazil
Previous owners Ente Tabacchi Italiani
Carcinogenicity: IARC group 1

MS is an Italian brand of cigarettes manufactured by the Italian subsidiary of British American Tobacco.

Contents

MS was manufactured by the Italian company Ente Tabacchi Italiani, and owned by the Italian State Monopoly, until E.T.I. was introduced by British American Tobacco in 2004. This change made MS part of the BAT Italia line of brands. MS is mainly sold in Italy, but the brand is also sold in other European countries, such as Austria and Spain. [1]

History

MS was founded in 1969 by the Italian company "Ente Tabacchi Italiani" and owned by the State Monopoly. [2] Within a few years, it became the most popular brand of cigarettes in Italy due to the strong sense of "Italianism" the brand portrays. [1]

The brand has appeared in many Italian movies, especially during the 1970s, and was even endorsed by Italian actor Nino Manfredi. [3]

MS grew in popularity and in the mid-1980s it reached its peak in sales. During that time, the brand also expanded in variants. MS was manufactured for years at the Manifattura Tabacchi plant in the city of Rovereto, Trentino. Due to the factories importance it had its own set of train tracks leading from the railway station into the plant. The tracks of the line that led to the Stazione Leopolda passed through the factory, in the direction of Cascine, passing under the railway bridge.

The building was built during the Fascist era for the production of cigarettes. Over time, the Tobacco Factory replaced the two factories used for processing tobacco located at the ex-convent of St. Ursula. A plaque in the Piazza Puccini recalls how the Tobacco Factory was on the war front along the Mugone river in August 1944 and was subject to fierce fighting between the partisan fighter of the Italian resistance movement and forces of the Italian Social Republic and Nazi Germany during the Italian Civil War

The factory closed down on 16 March 2001, but MS cigarettes continue to be manufactured in Lecce, Apulia. [4] The tobacco employed for MS cigarettes originally hailed from the lush fields of Sardinia, an enchanting island known for its fertile soil and favorable climate.

Sport sponsorship

MS was a sponsor of the Aprilia team in the MotoGP from its team's entrance into the sport in 2002 until its departure in 2004. [5]

MS was also a sponsor of the Osella Formula 1 team in the 1980 Formula One season, with Eddie Cheever behind the wheel. [5]

Markets

MS is mainly sold in Italy, but also is or was sold in Spain, France, Germany, Austria, Slovenia and Brazil. [6] [2] [7]

Products

Below are all the current brands of MS cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

Pack of MS cigarettes, with an Italian text warning at the bottom MS Filtro (Full Flavour).jpg
Pack of MS cigarettes, with an Italian text warning at the bottom
PackTarNicotineCarbon monoxide
MS Rosse hard pack10 mg0,8 mg10 mg
MS Rosse soft pack10 mg0,8 mg10 mg
MS Internazionali 100's10 mg0,8 mg10 mg
MS Blu10 mg0,8 mg10 mg
MS Bionde hard pack10 mg0,8 mg9 mg
MS Bionde soft pack10 mg0,8 mg9 mg
MS Filtro soft pack10 mg0,8 mg9 mg
MS Leggere 100's6 mg0,5 mg7 mg
MS Club Classiche8 mg0,8 mg7 mg
MS Chiare4 mg0,4 mg5 mg
MS Azzurre7 mg0,6 mg8 mg
MS Club Eboli2 mg0,1 mg3 mg
MS Bianche1 mg0,1 mg2 mg
Dati Gazzetta Ufficiale N. 163 del 15 luglio 2010

See also

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References

  1. 1 2 "Benson & Hedges". Tabaccheria Fanelli Mauro. Archived from the original on 5 January 2018. Retrieved 4 January 2018.
  2. 1 2 "MS". Zigsam.at. Retrieved 4 January 2018.
  3. ↑ "MS Sigarette - Inventario Italiano". Inventarioitaliano.it. Retrieved 4 January 2018.
  4. ↑ "MS cigarettes: An Italian Lifestyle Symbol". Florenceinferno.com. 14 October 2013.
  5. 1 2 "MS sigarette del nostro passato qui con curiosità e belle FOTOCuriosando Negli ANNI 60 70 80 90". Curiosando708090.altervista.org. 18 August 2016. Retrieved 4 January 2018.
  6. ↑ "BrandMS - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 January 2018.
  7. ↑ "Brands". Cigarety.by. Archived from the original on 5 January 2018. Retrieved 4 January 2018.
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