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Product type | Cigarette |
---|---|
Owner | British American Tobacco |
Produced by | American Express of London/Ardath Tobacco Company |
Introduced | January 1959 |
Markets | See Markets |
Tagline | "Smoke the BIG way... the Modern way." |
Carcinogenicity: IARC group 1 |
Kingsway is a cigarette brand that gained ground January of 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills, [1] [2] and in Malaysia, the brand is manufactured by Rothmans International. [3]
Kingsway was launched in January 1959, [4] and several advertising campaigns were launched in the 1960s for the brand to gain more popularity, like for example in Ireland. [5] [6]
Kingsway was a popular cigarette brand in the 1960s and 1970s, but eventually lost appeal and disappeared from the European market after the 1980s. [7] In Asia, and especially in Malaysia, the brand is still popular and sold today. Their slogan was "Smoke the BIG way... the Modern way." [8]
Various cigarette lighters, tin boxes and ashtrays of Kingsway were also sold. [9] [10] [7]
The brand was or still is sold in the United Kingdom, Ireland, West Germany and Malaysia. [11] [12]
W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England. It was the first British company to mass-produce cigarettes. It was one of the 13 founding companies of the Imperial Tobacco Company ; these firms became branches, or divisions, of the new combine and included John Player & Sons.
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