Lu de la Tower

Last updated

Lu de la Tower
Birth nameLuciana de la Torre
Born (2000-01-12) 12 January 2000 (age 25)
Santa Cruz de la Sierra, Bolivia
Genres
Occupation
  • Singer
InstrumentVocals
Years active2021–present

Luciana de la Torre (born 12 January 2000), known professionally as Lu de la Tower, is a Bolivian singer from Santa Cruz de la Sierra. [1] She has been recognized as Female Artist of the Year at the Bolivia Music Awards for three consecutive years, from 2021 to 2023. [2] [3] [4]

Contents

Early life

De la Tower's passion for music manifested itself from an early age, thanks to the influence of her parents, who introduced her to various musical genres such as Argentine rock. [5] Thus, from an early age, she learned to sing, dance, act, and play the guitar. [5]

During her adolescence, de la Tower participated in several rock bands in her hometown. However, she decided to pause her musical career due to certain personal insecurities. [1] Later, she moved to Buenos Aires, Argentina, to study advertising, but after two years, she decided to abandon her studies to pursue her true calling: music. [5]

Career

Despite the challenges presented by the COVID-19 pandemic, de la Tower returned to Santa Cruz and decided to launch her musical career. [1] In May 2021, she released her first original song, Electricidad. [6] Her next single arrived in July 2021 with the track Runaway (Indie Kid), which quickly accumulated over 250,000 views on YouTube on its release date. [7] On 9 October of that year, on the eve of Women's Day, de la Tower, along with other prominent Bolivian musical artists such as Vaccix, Mariana Massiel, and Viudita Moderna, participated in the Music Festival with M for Women at the Meraki Theater in Santa Cruz de la Sierra, with the purpose of highlighting and celebrating female talent in the music industry. [8]

At the end of 2022, Luis Gamarra and de la Tower collaborated on the promotion of the remix of the song De viaje. This initiative, with an altruistic purpose, sought to inspire hope and support UNICEF's 800-11-3040 number, intended for mental health emergencies in Bolivia. [9] [10] Originally, the mental health campaign, led by Gamarra, was launched by UNICEF in June of the same year and featured the original version of the song De viaje. [11] However, to amplify the impact of the campaign and strengthen its commitment to humanitarian causes, Gamarra decided to release a remix in collaboration with de la Tower. [9]

In April 2023, de la Tower performed at the Feria Nacional de San Marcos in Aguascalientes, Mexico, as a guest artist on the Popular Cultures Stage of the Carranza Cultural Corridor. [12] [13] A few months later, in June of the same year, de la Tower participated in Hijos AdopTikToks 2, a virtual competition designed to discover and promote new musical talents in Latin America, organized by the renowned Mexican actor Eugenio Derbez. [14] This competition offered emerging artists the opportunity to be "adopted" by Derbez, which implies receiving support to boost their musical careers. [14] de la Tower demonstrated her talent and determination by reaching the final stage of the competition, standing out among the ten finalists. [15] [16] However, the final winner of the reality show turned out to be the talented Ecuadorian singer Mar Rendón. [17]

Later, in September of the same year, de la Tower joined forces with Bonny Lovy, Chila Jatun and Luciel Izumi to collaborate on the song Juntos Sonamos Más Fuerte (Together We Sound Stronger), a melody that highlights Bolivia's diversity and is a blend of cumbia and salay, characteristic Bolivian genres. [18]

Ending the year, in November, de la Tower collaborated with Bolivian trap singer Corona to release the song Error 403. This song fused the musical styles and genres of both artists, reaching number 1 in Bolivia. [19] Later, the track managed to position itself at number 22 in the Bolivian Top 50 on Spotify, further consolidating the success of this unique collaboration. [20] Based on the impact of this collaboration, Error 403 was preselected for the Latin Grammys, marking a milestone in the artist's career. [21] In this context, de la Tower moved to Mexico with the aim of expanding her networks in the music industry, stating that the decision to migrate was motivated by the need to generate new opportunities and professional connections. [22]

Social media activity

In July 2023, de la Tower caused a stir on social media by posting an emotional video in which she expressed her anguish and disappointment at the lack of support that Bolivian producers provide to national talent. [23] [24] In the video, which went viral in a matter of hours, she was visibly affected, while denouncing that local artists do not receive any compensation when they participate in concerts as opening acts. [24] [25] An experience that she herself knew when opening for international artists such as Sebastián Yatra, [26] Camilo [27] and Florencia Bertotti [24] revealing that these opportunities were also instances in which she did not receive any compensation and all expenses were out of her own pocket. [23]

In early 2024, de la Tower reported on social media the harassment she had suffered at the hands of a businessman from a well-known event venue in Santa Cruz. [28] Initially, what appeared to be an invitation for her to sing at the venue took a worrying turn as its tone escalated to levels of harassment, where, after Lu's persistent refusals, the situation escalated and culminated in insults and contempt from the businessman. In response, de la Tower shared her experience online, receiving widespread support from the community. [28]

Discography

Credits taken from iTunes. [29]

Singles

Awards and nominations

Bolivia Music Awards

YearCategoryWorkResultRef.
2021Video of the YearRunawayNominated [2]
Female Breakthrough ArtistHerselfNominated
Female Artist of the YearWon
2022Best Artist of Bolivia Music's RankingUna y Otra vezNominated [3]
Song of the YearNominated
Best Pop ArtistHerselfNominated
Female Artist of the YearWon
2023Song of the YearMe da igualNominated [4]
Best CollaborationJuntos Sonamos Más FuerteWon
Best Pop ArtistHerselfNominated
Female Artist of the YearWon
2024Best Pop ArtistHerselfNominated [30]
Best CollaborationError 403Nominated
Female Artist of the YearHerselfNominated

References

  1. 1 2 3 Jorge Mustaffá Quirós (27 May 2022). "Lu De la Tower: "La música llena vacíos"". El País (in Spanish). Retrieved 3 December 2023.
  2. 1 2 Calderon Garcia, Angela Patricia (28 December 2021). "Conoce a los ganadores de los "Bolivia Music Awards 2021"" (in Spanish). Santa Cruz de la Sierra: El Deber. Archived from the original on 24 September 2023. Retrieved 3 December 2023.
  3. 1 2 ""Bolivia Music Awards 2022" premió a los artistas destacados" (in Spanish). Los Tiempos. 15 April 2023. Retrieved 3 December 2023.
  4. 1 2 Ortiz Pimentel, Lizeth (24 November 2023). "Luis Vega y Lu de la Tower, los mejores en "Bolivia Music Awards"" (in Spanish). Santa Cruz de la Sierra: El Deber. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  5. 1 2 3 "Lu de la Tower, a la conquista del mundo". El Deber (in Spanish). 20 March 2022. Retrieved 3 December 2023.
  6. ↑ Aguilar, Daniela (21 June 2023). "Lu de la Tower, la cantante boliviana que conquista con su voz estará en un TikTok Live de UNITEL" (in Spanish). Unitel. Retrieved 3 December 2023.
  7. ↑ Mustaffá Quirós, Jorge (15 July 2021). "Lu de la Tower presenta Runaway Indie Kid" (in Spanish). El País. Retrieved 3 December 2023.
  8. ↑ "Meraki propone una celebración musical por el Día de la Mujer Boliviana". El Deber (in European Spanish). 9 October 2021. Retrieved 9 February 2024.
  9. 1 2 "Luis Gamarra y Lu de la Tower promocionan su remix "De viaje"". Los Tiempos (in Spanish). 27 December 2022. Archived from the original on 28 February 2024. Retrieved 16 December 2023.
  10. ↑ "Luis Gamarra y Lu de la Tower arman viaje juntos". El Deber (in European Spanish). 30 December 2022. Retrieved 16 December 2023.
  11. ↑ "Luis Gamarra lanza el sencillo De Viaje y llama a la juventud a no bajar los brazos ante los problemas de salud mental". www.unicef.org (in Spanish). Retrieved 16 December 2023.
  12. ↑ "Presenta IMAC agenda para el Corredor Cultural Carranza para hoy 3 de mayo". Aguascalientes: La Jornada Aguascalientes. 3 May 2023. Retrieved 16 December 2023.
  13. ↑ "Programa general del día 3 de mayo en el Corredor Cultural Carranza". Yahoo News (in Spanish). 3 May 2023. Retrieved 16 December 2023.
  14. 1 2 Chavez, Kathryn (19 June 2023). "La boliviana Lu de la Tower quedó entre los finalistas en los 'adoptiktoks' de Eugenio Derbez". El Deber. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  15. ↑ "Lu de la Tower, boliviana elegida en los "adoptiktoks" de Eugenio Derbez" (in Spanish). Opinión. 25 June 2023. Retrieved 3 December 2023.
  16. ↑ "Eugenio Derbez elige a la boliviana Lu de la Tower entre los 10 finalistas de los 'adoptiktoks'". Los Tiempos. 18 June 2023. Retrieved 3 December 2023.
  17. ↑ "'Hijos AdopTikToks 2': Mar Rendón gana en el reality de Eugenio Derbez". www.expreso.ec. Archived from the original on 9 December 2024. Retrieved 31 January 2024.
  18. ↑ "«Juntos sonamos más Fuerte»: la melodía que resalta la diversidad de Bolivia y reúne a Bonny Lovy, Chila Jatun y Luciel Izumi". RC Bolivia. 21 September 2023. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  19. ↑ "Corona junto a Lu de la Tower estrenan videoclip de «Error 403»". Eju.Tv. 27 November 2023. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  20. ↑ Nuñez, Stefany Beatriz Guzmán. ""Error 403" de Lu de la Tower y Corona se posicionó en el Top 50 de Spotify en Bolivia". www.reduno.com.bo (in Spanish). Retrieved 12 December 2023.
  21. ↑ Deber, El. "Error 403 de Lu de la Tower y Corona, preseleccionado en dos categorías de los Latin Grammy | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  22. ↑ Deber, El. "Lu de la Tower: "El 99% de mis canciones son cosas que me han pasado. Algún día les contaré una por una" | El Deber". eldeber.com.bo (in Spanish). Archived from the original on 5 June 2025. Retrieved 27 June 2025.
  23. 1 2 Chavez, Kathryn (20 July 2023). "La cantante Lu de la Tower llora de impotencia y pide más apoyo para los artistas bolivianos". El Deber. Retrieved 3 December 2023.
  24. 1 2 3 Jiménez León, Roxana (21 July 2023). "Teloneros: Pasión y talento sin remuneración en los conciertos". El Deber. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  25. ↑ "La cantante boliviana Lu de la Tower hace un emotivo llamado por mayor apoyo a los artistas". PAT. 23 July 2023. Retrieved 3 December 2023.
  26. ↑ "Cantantes bolivianos Lu de la Tower y Luis Gamarra serán los teloneros de Sebastián Yatra". El Deber (in European Spanish). 15 August 2022. Retrieved 16 December 2023.
  27. ↑ Montilla, Willmary (15 March 2023). "Camilo cantó en Santa Cruz y enamoró a todas sus fanáticas". Bolivia.com (in Spanish). Archived from the original on 15 January 2025. Retrieved 16 December 2023.
  28. 1 2 "Lu de la Tower estalló en redes sociales contra un boliche cruceño". El Deber (in European Spanish). 26 January 2024. Archived from the original on 23 July 2024. Retrieved 27 January 2024.
  29. ↑ "Lu de la Tower on Apple Music". Apple Music.
  30. ↑ Aliaga, Rodolfo (1 November 2024). "Anuncian lista preliminar de artistas nominados para los Bolivia Music Awards". La Razón (in Spanish). Retrieved 28 June 2025.
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