Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and speciality items, and a variety of "value menu" items. As of 2023, Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees.
The cuisine of California reflects the diverse culture of California and is influenced largely by European American, Hispanic American, East Asian and Oceanian influences, and Western European influences, as well as the food trends and traditions of larger American cuisine.
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio's Baja Grill, is an American fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2024, Rubio's operates, licenses, or franchises 86 restaurants in Arizona, California and Nevada. It previously had locations in Colorado, Florida and Utah. The chain announced store closings and a bankruptcy filing the same year with plans to sell itself to lenders. It is headquartered in Carlsbad, California. At one time, the company had as many as 196 restaurants through the United States by the end of 2016.
Carne asada fries are a local dish speciality found on the menus of restaurants primarily in the American Southwest, including San Diego, where it originated.
The culture of San Diego, California, is influenced heavily by American and Mexican cultures due to its position as a border town, its large Hispanic population, and its history as part of Spanish America and Mexico. San Diego's longtime association with the U.S. military also contributes to its culture. Present-day culture includes many historical and tourist attractions, a thriving musical and theatrical scene, numerous notable special events, a varied cuisine, and a reputation as one of America's premier centers of craft brewing.
Wahoo's Fish Taco is a U.S.-based restaurant chain that offers Mexican food mixed with Brazilian and Asian flavors. Categorized as a "fast casual restaurant", the quality and preparation time of its food is between that of a fast-food restaurant and a more formal restaurant. Wahoo's provides many vegetarian and some vegan options, such as tofu, banzai veggies and brown rice, and also provides a kids' meal menu. They serve wahoo fish in their tacos, as well as Mahi-mahi.
A burrito in Mexico is, historically, a regional name, among others, for what is known as a taco, a tortilla filled with food, in other parts of the country. The term burrito was regional, specifically from Guanajuato, Guerrero, Michoacán, San Luis Potosí and Sinaloa, for what is known as a taco in Mexico City and surrounding areas, and codzito in Yucatán and Quintana Roo. Due to the cultural influence of Mexico City, the term taco became the default, and the meaning of terms like burrito and codzito were forgotten, leading many people to create new meanings and folk histories.
Hodad's is a small chain of hamburger restaurants in San Diego, California, established in 1973 by husband and wife Byron and Virginia Hardin.
Slapfish is a fast casual seafood restaurant chain founded by Andrew Gruel. Headquartered in Huntington Beach, California, as of 2018 there are over 11 locations in the Southwestern United States, with new locations opening in other states including Indiana, Maryland, Nevada, Arizona, Colorado, and Texas.
Javier's is an upscale Mexican restaurant chain owned by Javier Sosa. Sosa operates Javier's restaurants in California, Nevada, and Mexico. The first Javier's was founded by Sosa in 1995 in Laguna Beach, California.
Roberto's Taco Shop is a chain of Mexican restaurants in California and Nevada, with locations primarily in San Diego and the Las Vegas Valley. It is based in Las Vegas, and it had 77 locations as of 2020. The company originated with a tortilleria that was founded in San Ysidro, San Diego in 1964, by Roberto Robledo and his wife Dolores. They subsequently purchased several restaurants, before renaming them Roberto's Taco Shop around 1970. The chain expanded to the Las Vegas Valley in 1990, and was also operating in Miami by the end of the decade.
El Gallo Taqueria was a Mexican restaurant in Portland, Oregon, United States. Owner and chef Jake Brown established the business as a food cart in 2009, in southeast Portland's Woodstock neighborhood. In 2015, El Gallo relocated and began operating as a brick and mortar restaurant in 2015. The business closed in 2022.
La Bonita: Food for the People, or simply La Bonita, is a small chain of Mexican restaurants in Portland, Oregon, United States. The family-owned business operates three locations in north, northeast, and southeast Portland, serving burritos, chilaquiles, tacos, tamales, and other traditional cuisine. The restaurant has a good reputation, and has been included on two Thrillist lists of the country's best burritos.
Ramen Ryoma is a Japanese restaurant chain with locations in the United States and Chile. In the U.S., the restaurant operates in the Portland metropolitan area and in San Diego, California.
Gracia Cocina Mexicana, or simply Gracia, is a Mexican restaurant in Seattle's Ballard neighborhood, in the U.S. state of Washington.
Rancho Bravo Tacos was a small chain of Mexican restaurants in Seattle, in the U.S. state of Washington. Owner Freddy Rivas started the business as a food truck in Kent in 2002, before relocating to Wallingford in 2007. The business also operated restaurants on Capitol Hill and in the University District. Serving cuisine such as tacos, nachos, burritos, tamales, and tortas, the business garnered a generally positive reception as an inexpensive and late night option for diners, with the tacos and burritos receiving the most praise.
Barrio Mexican Kitchen & Bar, or simply Barrio, was a Mexican restaurant in Seattle, in the U.S state of Washington. The restaurant was owned by Heavy Restaurant Group, which previously operated a second Barrio location in Bellevue. It closed permanently in 2024.
El Taco de Mexico is a restaurant in Denver, Colorado. In 2020 it was named one of America's Classics by the James Beard Foundation.
Hispanic and Latino Americans make up 30.1% of the population of San Diego, California, and 35.0% of San Diego County, with the majority of Hispanics and Latinos in San Diego being Mexican American.
Mole Mole Mexican Cuisine, or simply Mole Mole, is a Mexican restaurant with two locations in Portland, Oregon. The family owned and operated business began operating in northeast Portland's Concordia neighborhood in 2021, and a second opened in Prost Marketplace in the north Portland part of the Boise neighborhood in 2024. The menu includes burritos, enchiladas, pozole, quesadillas, tacos, agua frescas, and horchata, among other options.
