Fast casual restaurant

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Customers dining and ordering at a (now Chipotle) Soul Daddy outlet in South Street Seaport, Manhattan, N.Y. in 2011 5.2.11SoulDaddyOpeningDayByLuigiNovi7.jpg
Customers dining and ordering at a (now Chipotle) Soul Daddy outlet in South Street Seaport, Manhattan, N.Y. in 2011

A fast casual restaurant, found primarily in the United States and Canada, is a restaurant that does not offer full table service, but advertises higher quality food than fast-food restaurants, with fewer frozen or processed ingredients. It is an intermediate concept between fast food and casual dining.

Contents

History

The concept originated in the United States in the early 1990s, but did not become mainstream until the end of the 2000s and the beginning of the 2010s. [1] During the economic recession that began in 2007, the category of fast casual dining saw increased sales to the 18–34-year-old demographic. [2] Customers with limited discretionary spending for meals tend to choose fast casual for dining which they perceive as healthier. [2] [3]

Definition

The founder and publisher of FastCasual.com, Paul Barron, is credited with coining the term "fast-casual" in the late 1990s. [4] Horatio Lonsdale-Hands, former Chairman and CEO of ZuZu Inc., is also credited with coining the term. ZuZu, a handmade Mexican food concept co-founded by Lonsdale-Hands and Espartaco Borga in 1989, filed a U.S. Federal trademark registration for the term "fast-casual" in November 1995, [5] [6] leading Michael DeLuca to call Lonsdale-Hands a "progressive pioneer in the burgeoning 'fast-casual' market segment" in the July 1996 edition of Restaurant Hospitality. [7]

The company Technomic Information Services defined "fast-casual restaurants" as meeting the following criteria: [8]

Examples of fast casual restaurants

See also

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References

  1. "2010's Twenty Largest Fast-Casual Franchises". BlueMauMau. Archived from the original on January 25, 2018. Retrieved June 29, 2011.
  2. 1 2 Jargon, Julie (February 1, 2010). "As Sales Drop, Burger King Draws Critics for Courting 'Super Fans'". The Wall Street Journal. Yahoo! Finance. Archived from the original on February 4, 2010. Retrieved February 1, 2010.
  3. Panera Bread Most Expensive Expensed Chain Restaurant, By Martha C. White, July 22, 2016, Money
  4. Wheelen, Thomas L.; Hunger, J. David (2006). Strategic Management and Business Policy: Cases (10th ed.). Upper Saddle River, N.J: Pearson Prentice Hall. ISBN   978-0-13-149460-2.
  5. Penelope, Swift (2017). "Amadeus: Fast-Casual - Origin and Trademark" . Retrieved February 20, 2018.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. "Fast Casual Trademark Serial Number: 75017852".
  7. "Formula for Success". Restaurant Hospitality. 80 (7): 81–86. July 1996.
  8. "What exactly is fast casual?". Franchise Times. January 2008. Archived from the original on October 21, 2012. Retrieved January 23, 2011.