Tastee-Freez

Last updated
Tastee-Freez
Company typePrivate
Industry Restaurants
Founded1950;74 years ago (1950)
Joliet, Illinois, U.S.
FounderLeo A. Morenz
Harry Axene
Headquarters Newport Beach, California, U.S.
Number of locations
4 [1]
Products Fast food (including hamburgers, french fries, and milkshakes)
,
Parent The Galardi Group
Website tastee-freez.com
A Tastee-Freez location in Craigsville, Virginia Craigsville Tastee Freez - panoramio.jpg
A Tastee-Freez location in Craigsville, Virginia

Tastee-Freez is an American franchised fast-food restaurant specializing in soft serve ice cream. Its corporate headquarters is in Newport Beach, California, and it has stores in four states. The first Tastee-Freez was established in Keithsburg, Illinois, and the Tastee Freez products are now available at 4 remaining ice cream stores and approximately 375 locations of quick serve restaurants, Wienerschnitzel and Original Hamburger Stand

Contents

History

Tastee-Freez was founded in 1950 in Joliet, Illinois, by Leo S. Moranz and Harry Axene (formerly of Dairy Queen). [2] [3] Moranz invented a soft serve pump and freezer which enabled the product, and their Harlee Manufacturing Company (a portmanteau of Harry and Leo) produced the machines which franchisees would buy and use in their respective locations. [3] Originally stores focused on ice milk and other frozen dairy-based desserts. Expansion of the brand was rapid in the 1950s; in 1952, there were 315 locations, and by 1957 there were nearly 1,800 locations. [3] The chain attempted to expand into England in the early 1960s where they began selling their products out of ice cream trucks. This business model was also attempted in the United States but proved so financially unsuccessful that Tastee-Freez filed for chapter 11 bankruptcy in late 1963. Herbert Molner, then an assistant of Moranz, bought the chain out of bankruptcy a year later. He began a renovation plan that included a withdrawal from England, closure of older stores in smaller towns, and revitalization of the menu to include fast food items such as hot dogs and hamburgers. [4]

In 1982, Tastee-Freez was sold to the Denovo Corporation of Utica, Michigan, which also owned the Stewart's Restaurants and root beer, Dog n Suds root beer and drive-ins and B&K Rootbeer drive-ins, and Dairy Isle ice cream shops. In 1992, there were 340 locations. [5]

By 2003, the Galardi Group became a franchisee of Tastee-Freez and made Tastee-Freez products available in its restaurants, Wienerschnitzel and Original Hamburger Stand. [6] The Galardi Group was so pleased with the increased sales at its restaurant that it bought the Tastee-Freez company that year. [6] [7]

The establishment is mentioned in John Mellencamp's song "Jack & Diane." It is also mentioned in Trisha Yearwood's 1991 hit song "She's in Love with the Boy."

Related Research Articles

<span class="mw-page-title-main">Milk bar</span> Suburban local general store or café

In Australia, a milk bar is a suburban local general store which can include delicatessens or "delis" and corner shops or corner stores. Similar, but not identical, establishments include tuck shops. Milk bars are traditionally a place where people buy newspapers, and fast-food items such as fish and chips, hamburgers, milkshakes, and snacks. They are essentially a smaller-scale suburban form of the convenience store but are more likely to be "mum and dad" small businesses rather than larger franchised operations.

<span class="mw-page-title-main">A&W Restaurants</span> American fast food chain

A&W Restaurants, Inc. is an American fast food restaurant chain distinguished by its burgers, draft root beer and root beer floats. The oldest extant restaurant chain in the United States, A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand to offer a new thick and creamy drink, root beer, at a parade honoring returning World War I veterans in Lodi, California. Allen's employee Frank Wright partnered with him in 1922 and they founded their first restaurant in Sacramento, California in 1923. The company name was taken from the initials of their last names – Allen and Wright. The company became famous in the United States for its "frosty mugs" – the mugs were kept in a freezer and filled with A&W Root Beer just before being served to customers.

<span class="mw-page-title-main">Sonic Drive-In</span> American fast food chain

Sonic Corporation, founded as Sonic Drive-In and more commonly known as Sonic, is an American drive-in fast-food chain owned by Inspire Brands, the parent company of Arby's, Dunkin' Donuts and Buffalo Wild Wings. Sonic, founded by Troy N. Smith, Sr., opened its first location in 1953, under the name Top Hat Drive-In. Originally a walk-up root beer stand outside a log-cabin steakhouse selling soda, hamburgers, and hotdogs, Sonic currently has 3,545 locations in the United States. Sonic is known for its use of carhops on roller skates, and hosts an annual competition to determine the top skating carhop in the company. The company's core products include the "Chili Cheese Coney", "Sonic Cheeseburger Combo", "Sonic Blasts", "Master Shakes", and "Wacky Pack Kids Meals".

<span class="mw-page-title-main">Dairy Queen</span> American multinational fast food chain

International Dairy Queen, Inc. (DQ) is an American multinational fast food chain founded in 1940. It is currently headquartered in Bloomington, Minnesota. The first Dairy Queen was owned and operated by Sherb Noble and first opened on June 22, 1940, in Joliet, Illinois. It serves a variety of hot and fried food, as well as original frozen dairy products that vary from location to location.

<span class="mw-page-title-main">Wienerschnitzel</span> American fast-food restaurant chain

Wienerschnitzel is an American fast food chain that specializes in hot dogs. The company was founded in 1961 by former Taco Bell employee John Galardi as Der Wienerschnitzel. Despite the name, the company does not ordinarily sell Wiener schnitzel, doing so once as a promotion. Wienerschnitzel locations are found predominantly in California and Texas; others are found in Arizona, Arkansas, Colorado, Illinois, Louisiana, New Mexico, Nevada, Utah, and Washington. Outside the United States of America, there are stores located in Guam, Panama, and Chile.

<span class="mw-page-title-main">A&W Root Beer</span> Root beer brand

A&W Root Beer is an American brand of root beer that was founded in 1919 by Roy W. Allen and primarily available in the United States and Canada. Allen partnered with Frank Wright in 1922, creating the A&W brand and inspiring a chain of A&W Restaurants founded that year. Originally, A&W Root Beer sold for five cents.

<span class="mw-page-title-main">Graeter's</span> American regional ice cream chain

Graeter's is a regional ice cream chain based in Cincinnati, Ohio. Founded in 1870 by Louis C. Graeter, the company has since expanded to 50 retail locations selling ice cream, candy and baked goods in the Midwestern United States. It further distributes its ice cream to 6,000 stores throughout the country. As of 2017, the company had 1,050 employees and $60 million in revenue.

<span class="mw-page-title-main">Braum's</span> American restaurant chain

Braum's Inc. is an American chain of ice cream parlor and fast food restaurants. Based in Oklahoma City, Braum's was founded in 1968 by William Henry "Bill" Braum in Oklahoma City. The company operates over 300 restaurants in 5 states, primarily in the Southern United States, namely the West South Central states of Oklahoma and Texas.

<span class="mw-page-title-main">Fosters Freeze</span> Restaurant chain based in California, U.S.

Fosters Freeze is a chain of fast-food restaurants in California. Its first location, on La Brea Avenue in Inglewood, California, was opened by George Foster in 1946 and is still operating.

<span class="mw-page-title-main">Carvel (franchise)</span> American ice cream franchise

Carvel is an American ice cream franchise owned by Focus Brands. Carvel is best known for its soft-serve ice cream and ice cream cakes, which feature a layer of distinctive "crunchies". It also sells a variety of novelty ice cream bars and ice cream sandwiches. Its slogan is "America's Freshest Ice Cream".

<span class="mw-page-title-main">Carrols Restaurant Group</span> American franchisee company

Carrols Restaurant Group, Inc. is an American franchisee company and is the largest Burger King franchisee in the world; Carrols owns and operates over 1,000+ Burger Kings, and 55 Popeyes restaurants. The company has operated Burger Kings since 1976 in locations across 23 U.S. states.

Oberweis Dairy, headquartered in North Aurora, Illinois, is the parent company of several dairy-related and fast food restaurant operations in the midwest region of the United States. Its businesses include a home delivery service available in parts of Illinois, Indiana, Missouri, Michigan, North Carolina, Texas, and Wisconsin, which delivers traditional dairy products, including milk, ice cream, cheese, and yogurt, as well as bacon and seasonal products.

<span class="mw-page-title-main">Frostop</span> American root beer brand

Frostop is the name of an American root beer brand and chain of fast food drive-in restaurants. The restaurants are known for their rotating oversized root beer mugs used as outdoor signage.

<span class="mw-page-title-main">Hamburger Stand</span> American fast food chain

Hamburger Stand, is a regional fast food chain in the western United States. Besides its low-cost burgers, the restaurant's menu features items from its sister companies Wienerschnitzel and Tastee-Freez at some of its locations. It has locations in Arizona, California, Colorado, and Wyoming.

<span class="mw-page-title-main">Stewart's Restaurants</span> Restaurant in the United States

Stewart's Restaurants are classic 1950s style fast-food restaurants located throughout the United States. Restaurants are branded as Stewart's Root Beer or Stewart's Drive-In or similar variations. Started in 1924 in Mansfield, Ohio by Frank Stewart, the chain became a franchise in 1931.

<span class="mw-page-title-main">Bresler's Ice Cream</span> American ice cream chain

Bresler's 33 Flavors was an American ice cream chain founded in 1927. Its founder was Polish immigrant William J. Bresler, who died in 1985.

<i>Aston v Harlee Manufacturing Co</i> Judgement of the High Court of Australia

Aston v Harlee Manufacturing Co. is a significant legal decision involving Australian trademark law. It involved separate businesses which both sought to use the Tastee Freez name in Australia.

<span class="mw-page-title-main">Ward's (restaurant)</span> Mississippi-based fast food burger chain.

Ward's Restaurant, known colloquially simply as Ward's, is a regional fast food restaurant chain based in Mississippi, United States, founded by Richard and Ed Ward in 1978. As of 2023, there are 38 Ward's locations across central and southern Mississippi. The chain is known for its chili burgers, chili dogs, and root beer.

References

  1. Tastee-Freez Locations, accessed February 8, 2023.
  2. About Us at its official website
  3. 1 2 3 Aston v Harlee Manufacturing Co [1960] HCA 47 , (1960) 103 CLR 391, High Court (Australia).
  4. "Tastee-Freez on comeback trail". Detroit Free Press . November 4, 1968. pp. 8D. Retrieved July 5, 2021.
  5. Jakle, John A.; Sculle, Keith A. (2002). Fast Food: Roadside Restaurants in the Automobile Age. ISBN   9780801869204.
  6. 1 2 "Galardi Group". International Directory of Company Histories. Vol. 72. St. James Press. 2005.
  7. Spector, Amy (16 June 2003). "Wienerschnitzel parent Galardi Group Gobbles up Tastee-Freez". Nation's Restaurant News. Gale Group. Archived from the original on 28 February 2006.