Cinnabon

Last updated

Cinnabon, Inc.
Company type Subsidiary
Industry Restaurants
Founded1985;39 years ago (1985) in Federal Way, Washington
Headquarters,
United States
Key people
Tracey Young (Chief Brand Officer)
Products Cinnamon rolls
Coffee
Churros
Milkshakes
Parent AFC Enterprises (1998–2004)
GoTo Foods (2004–present)
Website www.cinnabon.com

Cinnabon, Inc., is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is the cinnamon roll. As of December 2017, there are more than 1,200 Cinnabon bakeries operating in 48 countries. [1] Its headquarters are in Sandy Springs, Georgia, United States. [2] [3]

Contents

The company is co-ownedwith Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba, and Auntie Anne's brandsby Focus Brands, an affiliate of private equity firm Roark Capital Group, [4] based in Sandy Springs, Georgia, operating over 5,000 stores.

History

A Cinnabon cinnamon roll in a to-go box Cinnamon roll-Cinnabon.jpg
A Cinnabon cinnamon roll in a to-go box

The first Cinnabon opened on December 4, 1985, in Seattle, Washington [5] at SeaTac Mall, now called The Commons at Federal Way. Cinnabon was an offshoot of the Seattle-based Restaurants Unlimited chain, majority owned by Rich Komen, with minority partner and CEO Ray Lindstrom at the helm. Komen and Lindstrom wanted to create the perfect cinnamon roll, eventually hiring Jerilyn Brusseau to finalize the recipe since Brusseau was famous for her baking in the Seattle area. [6] The first bakery began by serving only its cinnamon rolls with a sign touting "World Famous Cinnamon Rolls". Cinnabon's first franchise-operated store opened in August 1986 just outside of Philadelphia at the King of Prussia Mall. Cinnabon stores today can also be found in gas stations, universities, rapid transit stations, casinos, and amusement parks.[ citation needed ]

Cinnabon was bought by AFC Enterprises, Inc. in 1998 for $65 million. [7] In 2004, AFC Enterprises, Inc., sold Cinnabon for $30.3 million to Focus Brands, Inc., which is owned by the Atlanta-based private equity firm Roark Capital Group. [8] [9] The headquarters moved to Greater Atlanta in 1999. [2] In November 2020, British retail group EG Group announced a partnership with Cinnabon to open 150 branded stores in the UK over five years. [10] [11] In May 2024, the UK partnership would then be transferred to EG On the Move. [12]

On October 8, 2018, Cinnabon partnered with Pizza Hut to release mini cinnamon rolls labeled "Cinnabon Mini Rolls" in Pizza Hut (also known as MiniBons outside of Pizza Hut). These cinnamon rolls continue to be available at Pizza Hut. [13] In 2020, Pizza Hut brought back the Triple Treat Box, containing two medium one-topping pizzas, five breadsticks, and ten Cinnabon Mini Rolls.

International locations

Current locations

Cinnabon has franchise operations in 50 countries and places which include:

Former locations

See also

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References

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  3. "City Council Districts Archived January 17, 2010, at the Wayback Machine ." City of Sandy Springs. Retrieved on July 4, 2009.
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