Serenitea

Last updated

Serenitea
Company type Private
Industry Beverage
FoundedDecember 19, 2008;16 years ago (2008-12-19) in San Juan, Metro Manila, Philippines
FoundersPeter Chen
Juliet Herrera-Chen
Headquarters
San Juan
,
Philippines
Area served
 Philippines
ProductsTeas, milk tea
Number of employees
Around 350 [1]  (2023)
Website iloveserenitea.com

Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines. [2]

Contents

History

Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000 (around US$18,000) from their parents. [3] [4] [5] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide. [3] [6]

Partnerships

Serenitea partnered with Filipino social enterprise Sip in 2017 to sell metal straws in selected branches within Metro Manila. [7]

In 2023, Serenitea partnered with Pan de Manila to distribute Christmas-themed drinks based on the latter's ube halaya and yema spreads. [8]

References

  1. ↑ Valle, Jocelyn (November 15, 2023). "Peter and Juliet Chen: Blending business and marriage". Daily Tribune . Concept and Information Group, Inc. Archived from the original on April 21, 2024. Retrieved April 21, 2024.
  2. ↑ Concepcion, Joey (November 11, 2013). "Ernst & Young's entrepreneurs of the year". The Philippine Star . Philstar Global Corporation. Archived from the original on September 14, 2024. Retrieved September 14, 2024.
  3. 1 2 Gaddi, Grace (January 21, 2013). "Twenty-something 'Serenitea' founder brews business success". GMA Integrated News . Archived from the original on July 31, 2017. Retrieved April 21, 2024.
  4. ↑ Villano, Alexa (November 15, 2010). "A cup of Serenitea". The Philippine Star . Philstar Global Corporation. Archived from the original on September 14, 2024. Retrieved April 21, 2024.
  5. ↑ Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea" . The Wall Street Journal . Dow Jones & Company. Archived from the original on August 25, 2015. Retrieved June 16, 2016.
  6. ↑ "About Us". Serenitea. Retrieved April 21, 2024.
  7. ↑ de Guzman, Lucia Edna P. (October 17, 2017). "Steel straw company that started on Ateneo Trade has a social mission". BusinessWorld . BusinessWorld Publishing Corporation. Archived from the original on May 25, 2022. Retrieved April 21, 2024.
  8. ↑ "Christmas 2023: Serenitea partners with Pan de Manila for holiday drinks". ABS-CBN News . ABS-CBN Corporation. December 4, 2023. Archived from the original on September 14, 2024. Retrieved September 14, 2024.
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