 | |
| Industry | Coffee shop |
|---|---|
| Founded | 2019 Kuala Lumpur, Malaysia |
| Founders |
|
| Headquarters | , Malaysia |
Number of locations | 360 (2023) |
Area served | Malaysia Philippines Brunei |
| Products |
|
| Website | zuscoffee |
Zuspresso (M) Sdn. Bhd., doing business as Zus Coffee (stylized as ZUS Coffee) is a Malaysian coffee shop chain.
Zus Coffee opened its first ever outlet in late 2019, a roughly 19 m2 (200 sq ft) kiosk at Binjai 8 in the Kuala Lumpur City Centre. It was founded by Venon Tian and Ian Chua, who had backgrounds in running start-ups and information technology. They developed the associated pickup-and-delivery mobile application even before they opened their first store. [1]
The early years were marked by the COVID-19 pandemic. Quarantine measures made customers less inclined to drink coffee in "third places" or settings other than their residence or workplace. Zus Coffee on the other hand compared to most of its competitors would rely on the grab-and-go model. [1]
By the end of 2023, there are 360 outlets in all of Malaysia. [1]
In March 2023, Filipino businessman Frank Lao reportedly bought 35 percent stake in Zus Coffee with the intention to make the chain expand its operation to the Philippines. [2] Zus Coffee opened its first outlet in the Philippines at Eastwood Le Grand Tower 2 in Eastwood City, Quezon City in September 2023. [3] [4] This marks as their first expansion outside Malaysia. [5]
Zus was one of several local coffee chains in the Malaysian market experiencing a surge in patronage following a worldwide boycott on Starbucks in response to its lawsuit towards the Starbucks Workers United union following the latter's social media communications on 10 October 2023 expressing solidarity with Gazan civilians affected by war waged by the Israeli army 3 days before. [6] [7]
They open their first outlet in Brunei in late 2024. [8] [9]
In 2023, Zus' official communications published a rationale claiming its logo portrays the Ethiopian shepherd Kaldi and its name a portmanteau of the words "zeal" and "us"; this came in response to a Malaysian conservative-affiliated Facebook page which called on Muslims to boycott the brand insisting that the branding suggest that of the Greek deity Zeus. [10]
Zus Coffee would sell coffee-based beverages as well as pastries, sandwiches, and hot meals. It claims to sell products which are halal certified, avoiding usage of ingredients that would be haram such those which are pork-based and contains alcohol. [4] The business has its own dedicated ZUS Coffee app where customers can place their orders for delivery or pick-up. [11] The app was inspired from that used by Chinese chain Luckin Coffee. [1]
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market initially as a coffee bean wholesaler. Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to 2000 and led the aggressive expansion of the franchise across the West Coast of the United States.
Tim Hortons Inc., known colloquially as Tim's, Timmies, or Timmy's, is a Canadian multinational coffeehouse and restaurant chain with headquarters in Toronto; it serves coffee, donuts, sandwiches, breakfast egg muffins and other fast-food items. It is Canada's largest quick-service restaurant chain, with 5,701 restaurants in 13 countries, as of September 2023.
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Malayan Banking Berhad is a Malaysian universal bank, with key operating "home markets" of Malaysia, Singapore, and Indonesia. According to the 2020 Brand Finance report, Maybank is Malaysia's most valuable bank brand, the fourth-top brand amongst the ASEAN countries and ranked 70th among the world’s most valuable bank brands.
Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Kentucky Fried Chicken from 1964 to 1971. During his successful music career, Rogers had appeared in several commercials for the Dole Food Company before founding this restaurant chain.
GCH Retail (Malaysia) Sdn Bhd, doing business as Giant Mall, is a hypermarket brand and retailer chain now mainly in Malaysia, Singapore and formerly Brunei, Cambodia, Indonesia and Vietnam. In 2016, Giant was the largest supermarket chain in Malaysia. Its parent company also operates Mercató, Cold Storage and TMC in Malaysia.
Secret Recipe Cakes and Café Sdn Bhd is a Malaysian halal-certified café chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh. It serves cakes and fusion food in a service environment. As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continuing to adhere to the standards of preparation of all food and processing plants in the restaurant following the regulatory guidelines, including HACCP and VHM guidelines.
OldTown Berhad is Malaysia's largest halal-certified coffee restaurant chain. The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia, and has plans to expand into Vietnam, South Korea and Bangladesh.
Highlands Coffee is a Vietnamese coffee shop chain and producer and distributor of coffee products, established in Hanoi by Vietnamese American David Thai in 1999. The establishment of the Highlands Coffee company marked the first time an overseas Vietnamese was able to register a private company within Vietnam. As of 2018, the company operates 230 coffee shops across Vietnam. In 2011, Highlands Coffee purchased the pho chain Phở 24 from Lý Quí Trung for an estimated US$20 million. The next year, Highlands sold 50% of its shares to the Philippine multinational chain Jollibee for US$25 million.
Puregold Price Club, Inc. or simply Puregold is a chain of supermarkets in the Philippines trading goods such as consumer products on a wholesale and retail basis. It currently has approximately more than 400 operating stores and over 20 food service stalls.
Jollibee Foods Corporation is a Philippine multinational company headquartered in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee.
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Grab Holdings Inc. is a Singaporean multinational technology company headquartered in One-North, Singapore. It is the developer of a super-app for ride-hailing, food delivery, and digital payment services on mobile devices that operates in Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.
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Gardenia Foods (S) Pte Ltd. is a Singaporean baked-goods company with presence in Singapore, Brunei, Indonesia, Malaysia and the Philippines. It is listed on the Singapore Exchange (SGX) via its parent company, QAF Limited, which also owns Bonjour Bakery, and are headquartered at the Chinatown Complex in South Bridge Road.
The Zus Coffee Thunderbelles are a professional women's volleyball team in the Philippines that made their team debut in the 2024 Premier Volleyball League All-Filipino Conference under the name Strong Group.
The Strong Group Athletics is an organization which sponsors basketball and volleyball teams in the Philippines. The Strong Group was founded by Filipino businessman Frank Lao.
Tealive is a Malaysian tea beverage chain established in 2017. It is owned by Loob Holding Sdn. Bhd. It was founded as a demerger of the then-existing Malaysian franchise network of Taiwanese company Chatime after long-standing disagreements between both Loob and Chatime over brand royalties and supply chain management. It has since spread as the largest lifestyle tea brand in Southeast Asia with branches in Brunei, the Philippines, Cambodia, Myanmar, and Vietnam. As of 2023, Tealive has over 800 branches throughout Malaysia. Among the items sold at Tealive are pearl milk tea and various flavored teas.
Pickup Coffee is a Philippine coffee shop chain that specializes in affordable beverages, as its beverages do not exceed ₱100 in price. It was founded in 2022 by Jaime Gonzales, Bien Lee, Diego Lorenzo, and Miguel Macaalay.
 Local food and drinks companies of Malaysia | |
|---|---|
| Foods | |
| Drinks | |
| Coffee house and restaurants | |
| International subsidiaries | |