Heineken Malaysia

Last updated

Heineken Malaysia Berhad
Type Public limited company
MYX: 3255
ISIN MYL3255OO006
Industry Beverage
Founded24 January 1964;59 years ago (1964-01-24) in Petaling Jaya, Selangor, Malaysia
HeadquartersSungei Way Brewery, Lot 1135, Batu 9, Jalan Klang Lama, 46000,

Petaling Jaya,

Malaysia,
Petaling Jaya
,
Malaysia
Area served
Malaysia
Key people
Idris Jala (Chairman) Roland Bala (Managing Director)
BrandsBeers, stouts, ciders, shandy, non-alcoholic malt beverages
OwnersHeineken Malaysia Berhad
Heineken N.V
Website www.heinekenmalaysia.com

Heineken Malaysia Berhad (HEINEKEN Malaysia) (MYX: 3255) is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken, [1] Tiger Beer, [1] Tiger Crystal, [1] Guinness, [1] Strongbow Apple Ciders, [1] Apple Fox Cider, [1] Anchor Smooth, [1] Kilkenny, [1] Anglia, [1] and Malta. [1]  The company also imports and distributes Heineken 0.0, [1] Paulaner [1] and Kirin Ichiban. [1]

Contents

History

Heineken Malaysia Berhad was first incorporated on 24 January 1964 under the name Guinness Malaysia Limited. It has been operating the Sungei Way Brewery which started its operations in 1965. Located in Selangor, the brewery occupies a land area of 23.72 acres (96,000 m2). On 15 April 1966, the name changed to Guinness Malaysia Berhad.

Following the merger of Guinness Malaysia Berhad and Malayan Breweries (Malaya) Sdn Bhd in 1989, a new joint venture company, Guinness Anchor Berhad, was formed. GAPL Pte Ltd served as the holding company whilst Malayan Breweries (Malaya) became a dormant wholly owned subsidiary of the company.

On 7 October 2015, the company announced that Heineken N.V. acquired the remaining shares owned by Diageo Plc in GAPL Pte Ltd. Heineken N.V. controls 100% of GAPL which holds 51% equity interest in Heineken Malaysia Berhad. On 15 March 2016, [2] the company announced its name change from GAB to Heineken Malaysia Berhad effective 21 April 2016, to reflect the corporate identity and branding of the company and its relationship with the Heineken group of companies.

Management structure

Shareholding structure

The shares of Heineken Malaysia are traded on Bursa Malaysia under the symbols: HEIM. The shareholding [5] in the company's stock is depicted in the table below:

RankName of Owner% Ownership
1GAPL Pte Ltd151
2Public49
Total100

1. 51% of Heineken Malaysia's equity interest is held indirectly by Heineken N.V. via its wholly owned subsidiary, GAPL Pte Ltd.

Brands

Beer

Heineken is a 5% alcohol by volume (ABV) pale lager that is one of Heineken Malaysia's [6] flagship products. It is brewed using an original recipe since 1873 from three main ingredients: water, malt (barley), and hops. [7] The beer is recognisable for its iconic green bottle and red star. [8]

Heineken 0.0 is a non-alcoholic malt beverage that was launched in the Netherlands in 2017 [9] and introduced in Malaysia in July 2019. [10] The beverage is double brewed with natural ingredients including water, malted barley, hops and yeast then undergoes a de-alcoholisation process. [11]

Tiger Beer is a 5% ABV Asian lager, first brewed in 1932 by Malayan Breweries Limited in Singapore. [12] Available in over 60 countries worldwide, the lager has won over 50 international awards and accolade. [13]

A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish. [6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010, [14] the beverage returned in 2019 after proving to be a success across markets in Asia. [15]

Anchor Smooth was the first lager to be brewed locally in Malaysia in 1933. [16] The lager has a 4.0% ABV, brewed to a smooth blend of aromatic hops. [6]

Kilkenny is a 4.0% ABV Irish ale that originated from the city of Kilkenny in Ireland in 1710. [6] The red velvety ale combines the bitterness of hops with the sweetness from the malt along with hints of coffee from the roasted barley. This gives the beverage a mix of fruity, floral and malty aromas. [17]

Paulaner is a 5.5% ABV German wheat beer that is brewed using a membrane filtration system which ensures a gentle filtration process to produce a clear beer. [18]

Kirin Ichiban is a Japanese 100% malt beer with a 5.0% ABV. [19] Available in more than 40 countries, the beer was first introduced in Malaysia in 2014, making it Heineken Malaysia's first Japanese product in its portfolio. The beer is brewed using a “First Press” method where only the first press of malt is extracted to make the beer. [6] This gives the beverage a crisp, rich flavour that leaves an aftertaste.

Stout

Guinness is a 5.5% ABV stout recognised for its distinct taste and heritage. The beverage sells more than 10 million pints daily worldwide. [20] In 1965, Heineken Malaysia brewed the first Guinness at its Sungei Way Brewery. Heineken Malaysia is a 5-time winner of the “Guinness League of Excellence,” in recognition for being the best brew in the world outside of Dublin. [6]

Cider

Strongbow Apple Ciders is a 4.5% ABV cider [6] sold globally in over 70 countries. [21] Launched in the UK in 1960 by H.P. Bulmer, the beverage uses apples grown and harvested from Herefordshire [22] where the cider is pressed and bottled.

Launched in 2017, Apple Fox Cider is a 4.5% ABV New Zealand-inspired cider produced in Heineken Malaysia. [23] Using apples sourced from orchards over the world, this gives the cider a crisp texture and intense flavour. [24]

Other brands in Heineken Malaysia’s portfolio

Anglia Shandy is a beverage made of a blend of beer and fizzy lemonade with an ABV of less than 1%. [25]

Malta is a lightly carbonated non-alcoholic malt beverage containing high concentrations of vitamins B1, B3 and B6. [26]

Economic Contributions

Taxes

Heineken Malaysia contributed over RM1.3 billion in taxes to the Malaysian government annually. [27]

Employment/Jobs creation

As part of the brewing industry, the company contributes to the creation of over 60,000 jobs in Malaysia. [28]

Corporate social responsibility

Sustainability

The BaBW supports 10 out of 17 of the United Nations Sustainable Development Goals. [30]

Advocating Responsible Consumption

Heineken Malaysia promotes their products responsibly, advocating responsible consumption to create a sensible drinking culture through their Drink Sensibly platform. [31]

Community

Source: [32]

SPARK Foundation is the CSR arm of Heineken Malaysia established in 2007. Most of the company's community programmes are carried out under SPARK Foundation to bring about positive social and environmental change.

Awards

YearAward
2019Sustainable Business Awards (SBA) 2019 [37]

Heineken Malaysia received the Best Water Management Award, and received a Special Recognition under two categories: Sustainability in the Community and Waste & Material Productivity.

Putra Brand Awards 2019 [38]

Heineken was awarded with the platinum award, while Tiger and Guinness both won gold.

CSR Malaysia Awards 2019 [39]

Heineken Malaysia was awarded "Company of the Year" by CSR Malaysia for the manufacturing sector for its water and education initiatives such as the potable water systems in Sabah, the English Enrichment Training Programme in seven states and the Tiger Chinese Education programme.

2018Putra Brand Awards 2018 [40]

Heineken won a gold, while both Tiger and Guinness won silvers under the beverage-alcoholic category.

Sustainable Business Awards (SBA) 2018 [41]

Heineken Malaysia won two awards: the Best Water Management Award and Special Recognition for Flagship Initiative.

National Annual Corporate Report Awards (NACRA) 2018 [39]

Heineken Malaysia was awarded the Certificate of Merit in recognition of its annual report.

2017Putra Brand Awards 2017 [42]

Heineken collected the gold award, Tiger bagged the silver award, while Guinness received the bronze award.

ACCA Malaysia Sustainability Reporting Awards (MaSRA) [39]

Heineken Malaysia was shortlisted under the category of ‘Sustainability Reporting’ for the 2015 Corporate Responsibility Report – ‘A Commitment to Sustainability’.

2016Putra Brand Awards 2016 [43]

Both Heineken and Tiger won silver, while Guinness brought home a bronze.

2015Putra Brand Awards 2015 [39]

Heineken was awarded the Putra Brand Icon for winning the gold award for four consecutive years. The same year, Tiger won a silver award.

Ethical Corporation Responsible Business Awards 2015 [44]

The Drink Sensibly festive campaign was shortlisted as the ‘Best Engagement Campaign’ in the Communications Excellence category.

2014Putra Brand Awards 2014 [45]  

GAB wins three awards: Tiger and Heineken (gold), and Guinness (silver) bringing the total number of wins to 16 awards in the last five years.

2013Reader's Digest Trusted Brand Awards 2013 [46]

Tiger was recognised as the Nation's Most Trusted Beer in the Food and Beverage category.[ citation needed ]

MDBC Sustainability Awards 2013 [47]

Best Sustainable Supply Chain Management or Logistics Project

ACCA Malaysia Sustainability Reporting Awards (MaSRA) Awards 2013 [48]

For the work and reporting done in the area of Product Responsibility in GAB's Corporate Responsibility report

Putra Brand Awards 2013 [49]

Heineken received gold for the second consecutive year. Guinness wins its first gold award and Tiger was awarded silver

2012Putra Brand Awards 2012 [50]

GAB received the most number of awards in the Beverage (Alcoholic) category: Tiger and Heineken (gold), Anchor (silver) and Guinness (bronze)

2011Giant Supplier of the Year Awards 2011 [39]

In the Alcohol category for GAB's performance, execution and activation, service level, brand shares, business relationship and publicity

The Edge Billion Ringgit Club Top 10 CSR Companies 2011 [51]

GAB was recognised as the Top 5 most profitable companies with the highest return on equity in the consumer products sector and one of the top 10 CSR companies

Asia Responsible Entrepreneurship Awards (AREA) 2011 [52]

This is the second year GAB received the award for its Investment in People category

Brand Laureate Awards 2011 [53]

Heineken received the award for Best Brand in Beer in the Heritage Brand category

MDBC Sustainability Awards 2011 [54]

GAB won the inaugural Malaysian Dutch Business Council Sustainability Awards for its corporate sustainability practices in the area of Human Resources and Community Development

Putra Brand Awards 2011 [49]

Heineken (silver), Tiger and Guinness (bronze)

Guinness League of Excellence (GLoE) Award 2011 [39]

GAB is the only brewery in the world to have won the awards five years in a row (2007 – 2011)

2010MCG Index Awards 2010 [55]

Distinction Award for Overall Malaysian Corporate Governance (CG) and for Most Improved Company

Malaysia HR Awards 2010 [56]

Silver Recognition for the Employer of Choice Award

Global CSR Awards 2010 [39]

Silver Award in the Workplace Excellence

StarBiz–ICR Malaysia CR Awards 2010 [57]

For community projects carried out through GAB Foundation

World Beer Cup 2010 [58]

Two gold awards for Tiger Beer in the International Lager Style category and Tiger Crystal in the Australian, Latin American or Tropical-Style Light Lager category

Putra Brand Awards 2010 [59]

Three awards at the inaugural Putra Brand Awards: Tiger (gold), Heineken (silver) and Guinness (bronze)

Guinness League of Excellence (GLoE) Award 2010 [39]

This is the fourth consecutive year GAB received the award since 2007 for brewing the best Guinness outside of Dublin

See also

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References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 "Our Brands Portfolio". Heineken Malaysia Berhad. Archived from the original on 1 April 2019. Retrieved 26 May 2020.
  2. ↑ "Heineken Malaysia Berhad". Heineken Malaysia Berhad. Retrieved 21 May 2020.
  3. ↑ "Board Of Directors". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  4. ↑ "Management Team". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  5. ↑ "Shareholding Structure". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
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  35. ↑ "Education". SPARK Foundation. Retrieved 21 May 2020.
  36. ↑ "Get Involved". SPARK Foundation. Retrieved 21 May 2020.
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  53. ↑ "The Brand Laureate Awards 2011". The Brand Laureate. 2011.
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  55. ↑ MCG Index Awards 2010 (2010). MCG Index Awards 2010 (PDF). MCG Index Awards 2010. p. 89.{{cite book}}: CS1 maint: numeric names: authors list (link)
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