Heineken Brasil

Last updated
Heineken Brasil
Company type Privately held company
Industry Beer
Genre Subsidiary
Predecessor Brasil Kirin
FoundedMay 28, 2010;14 years ago (2010-05-28) in São Paulo, Brazil
Headquarters,
Area served
Brazil
Key people
Mauricio Giamellaro (CEO) [1]
Products Beer, soft drink, juice, mineral water, energy drink
Revenue (R$3,706,000,000)
Total assets  (1,025,000,000)
Owner Heineken N.V.
Website www.heinekenbrasil.com.br

Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel. [2]

Contents

Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. [2] It is the second largest brewer in Brazil. [3] [4]

History

Introduction to the Brazilian market

Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam. [5] [6]

Purchase of Femsa

In 2010, Heineken acquired Femsa, maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country. [7] The purchase was valued at 3.8 billion (approximately US$5.5 billion). If debts and pensions are taken into account, the value of the operation reached €5.3 billion (approximately US$7.6 billion). [6] [8]

Acquisition of Brasil Kirin

In February 2017, Heineken announced an agreement with Kirin Company to purchase its Brazilian subsidiary, Brasil Kirin. [2] The deal was worth €664 million (equivalent to US$704 million). [9]

In May 2017, the Administrative Council for Economic Defense (CADE) approved the sale of Brasil Kirin to Heineken, and with this, the latter became the second largest Brazilian brewer. [10]

Expansion

In 2020, Heineken Brazil invested R$865 million (approximately US$160 million) in the expansion of the Ponta Grossa plant. After backing up from building a new industrial unit in Minas Gerais, the group announced in late 2021 the expansion of the production capacity of the Ponta Grossa plant. [11] [12]

Products

Heineken Brazil has in its product line: [13]

Beers: Schin, Malta (Pilsen, Malzbier, Munich and Zero Alcohol), Glacial, Cintra, Baden Baden, Devassa and Eisenbahn.

Soft Drinks: Schin (citrus, grape, lemon, orange, guaraná , cola), Itubaína, Maçã, Tônica, and Fibz Kirin (soda with added fiber) cola.

No sugar soft drinks: Guaraná Zero and Cola Zero.

Fruit Juice: Skinka and Fruthos.

Water: Schincariol mineral water (sparkling and non-carbonated).

Energy drinks: Ecco! "K" energy drink.

Controversies

In 2021, Heineken Brazil gave up on building a plant in Pedro Leopoldo, in the Metropolitan Region of Belo Horizonte, Minas Gerais. [14] [15] The project, estimated to cost R$1.8 billion (US$353 million), was barred by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). [16] The industrial plant would be located near the Lapa Vermelha IV cave, which is part of the archaeological site of the Carste de Lagoa Santa Environmental Protection Area, a region where the skull of Luzia Woman was found, one of the oldest fossils in the Americas. This area also comprises a groundwater that if used could generate impacts on the complexes of caves and grottoes, which, according to the institute, would face the risk of being buried. [11] [12]

See also

Related Research Articles

<span class="mw-page-title-main">Kirin Company</span> Japanese beverage company

The Kirin Holdings Company, Limited. (キリンホールディングス株式会社) is a Japanese beer and beverage holding company. It is known for brands such as Kirin Beer, Kirin Lemon, Mets, and Gogo no Kōcha.

<span class="mw-page-title-main">Klabin</span> Brazilian paper company

Klabin is a Brazilian paper producing, exporting and recycling company headquartered in São Paulo. It is the largest paper producer and exporter in the country, focusing on the production of pulp, packaging paper and board, corrugated cardboard packaging, and industrial sacks, besides selling timber in logs. It is controlled by Klabin Irmãos & Cia and NIBLAK Participações S/A, which jointly own 52.23% of the voting capital. It is organized into four business units certified by the Forest Stewardship Council (FSC).

<span class="mw-page-title-main">Beer in Brazil</span>

Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016.

Brasil Kirin was a Brazilian brewery and drink company, the second largest in the country after AmBev. Founded in 1939 as Schincariol, the company was purchased in 2011 by the Kirin Company. In 2017, Kirin sold the company to Heineken N.V. of the Netherlands, and is now fully integrated into Heineken's Brazil operations.

<span class="mw-page-title-main">Grupo Petrópolis</span> Brewery company based in Petrópolis, Brazil

Cervejaria Petrópolis is a Brazilian brewery (cervejaria) company headquartered in Petrópolis. The company has 6 industrial plants located in Petrópolis, Boituva, Teresópolis, Rondonópolis, Alagoinhas and Itapissuma, and operates in Brazil, Germany and Paraguay.

<span class="mw-page-title-main">Industry in Brazil</span> Overview of industries in Brazil

Brazilian industry has its earliest origin in workshops dating from the beginning of the 19th century. Most of the country's industrial establishments appeared in the Brazilian southeast, and, according to the Commerce, Agriculture, Factories and Navigation Joint, 77 establishments registered between 1808 and 1840 were classified as "factories" or "manufacturers". However, most, about 56 establishments, would be considered workshops by today's standards, directed toward the production of soap and tallow candles, snuff, spinning and weaving, foods, melting of iron and metals, wool and silk, amongst others. They used both slaves and free laborers.

<span class="mw-page-title-main">Fraser and Neave</span> Singaporean food, beverage and publishing conglomerate

Fraser and Neave, Limited (F&N) is a Thai-Singaporean food and beverage and publishing and printing industries conglomerate. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi.

<span class="mw-page-title-main">Legislative Assembly of Minas Gerais</span> Legislative assembly of Minas Gerais, Brazil

The Legislative Assembly of Minas Gerais is the state legislature of Brazil's Minas Gerais state. It consists of 77 state deputies elected by proportional representation and is based in Belo Horizonte, the state capital. The Assembly has been based at the Palácio da Inconfidência since the building's 1972 opening; it was made a national heritage site in 2009.

<span class="mw-page-title-main">Devassa</span> Brazilian beer brand

Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

<span class="mw-page-title-main">Champagne cola</span> Puerto Rican carbonated beverage

Champagne cola, Kola Champagne, or Champagne soda is a sweetened carbonated beverage produced mainly in the tropics of Latin America, former British West Indies, and Pakistan. Kola Champagne was invented in Puerto Rico by Ángel Rivero Méndez. Rivero Méndez was a Captain in the Spanish Army during the Spanish–American War. In 1902, a few years after the end of the Spanish-American War, Rivero Méndez founded El Polo Norte Fábrica de Sodas where he created the Kola Champagne, which became, and still is, a popular soft drink in Puerto Rico. While elaborating the drink he worked on his book, Chronicle of the Spanish-American War in Puerto Rico.

Dorath Pinto Uchôa was a Brazilian archaeologist and one of the founders of Brazilian Society of Archaeology. She specialized in the study of prehistoric coastal human settlements with a special emphasis on the study of prehistoric middens in the State of São Paulo, Brazil.

The 2016 Stock Car Brasil Championship is the thirty-eighth season of the Stock Car Brasil. The season began at Curitiba on March 6 and finished at Interlagos on December 11.

<span class="mw-page-title-main">Linx S.A.</span> Brazilian technology company

Linx S.A. is a Brazilian management software company and the largest software house in retail management systems in Latin America. According to the American technology consulting firm IDC, Linx retains 40.2% of the retail management software in Brazil. In 2007, Linx was listed for the 3rd time in the Valor 1000 annual report, which lists the 1000 biggest Brazilian companies. In August 2020, payment processor StoneCo merged with Linx's operations in a deal worth $1.1 billion.

<span class="mw-page-title-main">Baden Baden (brewery)</span>

Baden Baden is a Brazilian microbrewery, located in the city of Campos do Jordão in São Paulo. It was founded in 1999 to serve as a model factory in the production of craft beers and was the first premium beer manufacturer in Brazil. It is now owned by Heineken.

<span class="mw-page-title-main">Guaraná (soft drink)</span> Guaraná-flavored soda from Brazil

Guaraná is a soft drink that originated from the guarana plant.

<span class="mw-page-title-main">Dolly (soft drink)</span> Brazilian soft drink company

Dolly is a Brazilian soft drink company based in Diadema, São Paulo which has operated in the Southeast Region of Brazil since its founding in 1987. Its main product is Dolly Guaraná.

Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the largest convenience store chain in Mexico. It is also a shareholder of Heineken N.V.

<span class="mw-page-title-main">Lobo (artist)</span> Brazilian painter of Pop Art (born 1973 cap)

Lobo is a Brazilian painter of Pop Art. He has already painted artworks for personalities such as Luciano Huck, Angélica, Sabrina Sato, and Michel Teló, among others. He has also participated in projects together with companies such as Heineken, Mercado Livre, and Viva Schin, among others.

<span class="mw-page-title-main">Fábrica Nacional de Mobilidades</span> Brazilian truck manufacturer

Fábrica Nacional de Mobilidades, shortened FNM Elétricos, is a Brazilian automotive manufacturer headquartered in the city of Rio de Janeiro. FNM produces electric trucks in Caxias do Sul, in Rio Grande do Sul.

<span class="mw-page-title-main">Kaiser (beer)</span> Brazilian beer brand

Kaiser is a Brazilian beer brand launched in Divinópolis on 22 April 1982 by Luiz Otávio Possas Gonçalves.

References

  1. "Os desafios do novo presidente da Heineken Brasil". Época. Retrieved 14 February 2021.
  2. 1 2 3 "Heineken compra Kirin e se torna segunda maior cervejaria do Brasil". Época Negócios.
  3. "Em Itu, Grupo HEINEKEN inaugura novo escritório". Sabor à Vida. Retrieved 15 February 2021.
  4. "Minas deverá ganhar fábrica da Heineken". Diário do Comércio. Retrieved 15 February 2021.
  5. Caseratto (6 June 2017). "Fique por dentro do mundo Heineken" . Retrieved 15 February 2020.
  6. 1 2 "Cervejaria Heineken". Origem das Marcas. Retrieved 15 February 2020.
  7. "Pedala, Heineken". Isto é Dinheiro. Retrieved 15 February 2020.
  8. "Heineken compra dona da Kaiser e Bavária". O tempo. 11 January 2010. Retrieved 15 February 2020.
  9. Bouças, Cibelle (13 February 2017). "Heineken compra dona da Schincariol por 664 milhões de euros". Valor Econômico. Retrieved 13 February 2017.
  10. "Cade aprova negócio, e Heineken se torna a 2ª maior cervejaria no Brasil". Folha de S.Paulo.
  11. 1 2 Rogala, Fernando (21 December 2021). "Heineken conclui aporte e se prepara para nova expansão". A Rede. Retrieved 22 December 2021.
  12. 1 2 Madureira, Daniele (13 December 2021). "Heineken desiste de fábrica próxima a sítio arqueológico em Minas". Folha de S.Paulo. Retrieved 22 December 2021.
  13. "Produtos". SCHINCARIOL. Archived from the original on 27 January 2010. Retrieved 1 June 2010.
  14. Reis, Maria Luiza. "Heineken desiste de erguer fábrica perto de sítio arqueológico em MG". R7. Retrieved 22 December 2021.
  15. Bouças, Cibelle; Brandão, Raquel (13 December 2021). "Heineken desiste de fábrica em local próximo de onde foi achado o esqueleto mais antigo das Américas". Valor Econômico. Retrieved 22 December 2021.
  16. Camargos, Daniel (21 September 2021). "Por ameaçar sítio arqueológico, fábrica da Heineken em MG é embargada após multa de R$ 83 mil". Repórter Brasil. Retrieved 22 December 2021.