Manufacturer | Heineken Asia Pacific Fraser and Neave |
---|---|
Region of origin | Singapore |
Introduced | 1932 |
Alcohol by volume | 5% pilsner |
Style | Lager |
Website | www |
Tiger Beer is a Singaporean brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific, formerly known as Asia Pacific Breweries. The company is a joint venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave.
The Tiger Brewery Tour is a tourist attraction located in the Tuas district of the country, which offers guided visits as to how the beer is brewed. [1] According to a Brand Finance report, Tiger is among Singapore's 10 most valuable brands.
Launched in 1932, Tiger beer became Singapore's first locally brewed beer. [2] It is a 5% abv bottled pale lager. Heineken Asia Pacific's flagship brand, is available in more than 60 countries worldwide.
The brewery produces several brands of beer.
Tiger Brewery is open for public tours and tastings. [1]
The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s.
The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes ) as the beer was popular in Malaya in the 1950s, where Burgess was working.
Burgess reveals in his autobiography that, when his Time for a Tiger was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words, Burgess wrote in response: "But it was too late, I had become wholly a gin man."
The Tiger Sky Tower operated in Sentosa until 2018.
Tiger Beer has entered several beer-tasting competitions and has performed well. At the 2011 World Quality Selections, organised by Monde Selection, the brand won a Gold Quality award. [3]
The beer was also seen in the 2002 movie The Transporter with Jason Statham . Crates of Tiger appeared in the 2008 film Tropic Thunder . Also, in the 2001 Hong Kong action thriller The Accidental Spy it's the preferred beer of Buck Yuen (played by Jackie Chan) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream.
In the movie The Odd Angry Shot about the Australian Special Air Service during the Vietnam War, Tiger is considered the beer of choice among American and Aussie troops. Tiger is seen as a favourite among British troops during the Malayan Emergency in the film The Virgin Soldiers .
In Vietnam, Tiger Beer regularly organizes music events. The first event took place in 2007 at tigermusic.com.vn. [4] The event takes place every year.
In the Disney+ series, The Falcon and the Winter Soldier , Bucky Barnes / The Winter Soldier, played by Sebastian Stan can be seen drinking one bottle of Tiger Beer in the premiere episode. [9]
Grolsch Brewery , known simply as Grolsch, is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. In 1895 the de Groen family bought the brewery. They had started their own brewery in Enschede in the early 19th century. It held a significant stake until November 2007. Today the main brewery is located in Enschede.
Nigerian Breweries Plc, is the largest brewing company in Nigeria. It serves the Nigerian market and West Africa.
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Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given its present name after merging with Heineken Asia Pacific in 2013.
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Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters, Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
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Fraser and Neave, Limited (F&N) is a Thai-Singaporean food and beverage and publishing and printing industries conglomerate. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi.
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The Saigon Beer - Alcohol - Beverage Corporation, recognized by its abbreviation and trading name Sabeco, is Vietnam's leading beer producer. It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of ThaiBev. In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market. Its main brands are Bia Saigon and 333 Beer.
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Trần Ngọc Lan Khuê is a Vietnamese model and beauty pageant titleholder. Lan Khuê rose to prominence in 2013 as she won the gold award in the Vietnam supermodel 2013, and became one of the most sought-after models in Vietnam. In 2014, she joined the Miss Aodai Vietnam pageant and won title. Then, she represented Vietnam in Miss World 2015 and was placed top 11. She shoot to fame when she got invited as one of 3 mentors in the reality show The Face Vietnam. Trần Ngọc Lan Khuê is the CEO of Elite Model Management and Elite Vietnam in Ho Chi Minh City.
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