Lagunitas Brewing Company

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Lagunitas Brewing Company
Lagunitas-logo-2017.png
Lagunitas Brewing Company India Pale Ale (20165797220).jpg
Lagunitas India Pale Ale
Lagunitas Brewing Company
Location Petaluma, California, United States
Coordinates 38°16′21″N122°39′45″W / 38.27250°N 122.66250°W / 38.27250; -122.66250
Opened1993
Key peopleTony Magee
Annual production volume916,420 US beer barrels (1,075,400  hL) [1]
Owned by Heineken International
Website lagunitas.com

The Lagunitas Brewing Company, founded in 1993 in Petaluma, California, is a subsidiary of Heineken International. [2] Before Heineken bought a 50% share of the company in 2015, the company met the definition of a craft brewery. Two years prior it ranked fifth top-selling craft brewery in the US. [3] Heineken purchased the remainder of the company in 2017.

Contents

History

The brewery was founded in 1993 by Tony Magee in Lagunitas, California, and moved a year later to nearby Petaluma, California, after they quickly outgrew their original rural West Marin location. [4]

Lagunitas became one of the fastest-growing craft breweries in the United States. Production increased from 27,000 US bbl (32,000 hL) in 2004 [5] to 106,000 US bbl (124,000 hL) in 2010. In March 2011, Lagunitas had 92 employees with distribution in 32 states. In 2012, Lagunitas began a $9.5 million expansion, which increased its brewing capacity to 600,000 US bbl (700,000 hL). [6]

Also in 2012, Lagunitas began construction of a satellite brewery in the North Lawndale neighborhood of Chicago. The brewery was in a "space owned by film studio Cinespace... for at least 20 years." [7] [8] The Chicago brewery started producing beer on April 18, 2014, and opened an on-premises taproom a few months later. [9]

Lagunitas planned to build a third brewery in Azusa, California. However, that brewery has not become operational due to a slowdown in growth. [10]

In December 2014, Lagunitas sued Sierra Nevada Brewing Company over the use and style of the letters "IPA" on Sierra Nevada's label. The lawsuit was dropped a month later after public outcry. [11]

In 2015, Heineken International acquired a 50% stake in Lagunitas. This enabled Lagunitas to expand its operations globally. [12] However, since Heineken's stake was greater than 25%, Lagunitas no longer met the Brewers Association definition of "craft brewery". In 2017, Heineken purchased the rest of Lagunitas, becoming sole owner. [13] Founder Tony Magee continued as CEO of Lagunitas, with the intention of expanding production and distribution of Lagunitas beers worldwide. [14]

Cannabis associations

The entrance to the Lagunitas Brewing Company Taproom in Petaluma, California. Lagunitas Brewing Company Petaluma Taproom - July 2023 - Sarah Stierch 02.jpg
The entrance to the Lagunitas Brewing Company Taproom in Petaluma, California.

The brewery has long-standing associations with cannabis, which have at times caused legal problems. Some beers have had names associated with the plant, in one case resulting in a name being banned, [lower-alpha 1] and using the number 420 in internal materials and external advertising. [lower-alpha 2]

On Saint Patrick's Day in 2005, the California Department of Alcoholic Beverage Control raided a weekly tasting party at the brewery to investigate alleged cannabis dealing by employees. [15] Officers had staked out the brewery for two months to observe people consuming cannabis on the premises. No charges were filed. Magee admits "no one was willing to sell it to them, but everyone was willing to give it to them for free." Lagunitas was found in violation of Section 24200 of California's Business and Professions Code, better known as its "disorderly house" law. Lagunitas was eventually served a twenty-day suspension of operations and the ordeal was commemorated with a beer named Undercover Investigation Shut-down Ale. [16]

Lagunitas dropped '420' from its labels in 2013 after a trademark claim by Sweetwater Brewing Company. [17]

In 2018, Lagunitas released a IPA-inspired sparkling water infused with THC and CBD. The beverage is called "Hi-Fi Hops" and is a collaboration with AbsoluteXtracts, a cannabis grower. It is currently only available in California. [18]

See also

Notes

  1. ↑ Censored was original called "the Kronik", which was banned by the BATF as a cannabis reference (see The Chronic ), while The Waldos' Special Ale is released on 4/20 and formerly featured 420 in its branding.
  2. ↑ Production numbers have ended in 420, rather than in an even thousand, since 2004.

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References

  1. ↑ Marotti, Ally (2015-04-23). "Foreign beer drinkers are craving Chicago brew. Hard". Crain's Chicago Business . Retrieved 2015-10-28. Craft beer exports increased 35.7 percent to $99.7 million in 2014, according to the Brewers Association. That equals more than 383,000 barrels of exported beer in 2014. To put that into perspective, that's just more than half of the 640,000 barrels Lagunitas produces in its Douglas Park brewery each year.
  2. ↑ "Heineken Acquires Remaining Stake in Lagunitas Brewing Company" OTC Markets, May 04, 2015
  3. ↑ "Top Craft Breweries In America: Brewers Association Names 50 Best-Selling-Companies" (PDF).
  4. ↑ Cynthia Liu (2004-09-24). "Lagunitas Brewing Co. says pit bull label proving no dog". San Francisco Chronicle . Retrieved 2007-02-18.
  5. ↑ Digitale, Robert. Lagunitas Brewing undertakes big expansion. The Press Democrat (Santa Rosa). March 20, 2011. Retrieved 2011-3-21.
  6. ↑ Quackenbush, Jeff. Lagunitas plans $9.5 million expansion The Press Democrat (Santa Rosa). March 15, 2011. Retrieved 2011-5-18.
  7. ↑ "Lagunitas to open brewery in Chicago". Chicago Tribune. 2012-04-11.
  8. ↑ Noel, Josh (22 May 2012). "Lagunitas signs Chicago lease, targets November taproom opening". Chicago Tribune Entertainment. Retrieved 26 July 2012.
  9. ↑ Hirst, Ellen Jean. "Lagunitas Brewery Officially Opens Chicago Operation", Chicago Tribune, April 18, 2014. Retrieved April 18, 2014.
  10. ↑ Bill Swindell (2018-10-03). "Lagunitas Brewing Co. Cutting 12% of workforce". North Bay Business Journal. Archived from the original on 2018-10-06. Retrieved 2019-12-12.
  11. ↑ January 13, Jonathan Kauffman on; PM, 2015 at 12:43 (2015-01-13). "Lagunitas Brewing sues Sierra Nevada over IPA label [Update: Lagunitas drops suit after reactions]". Inside Scoop SF. Retrieved 2019-12-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ↑ John Kell, "Heineken buys 50% stake in craft brewer Lagunitas", Fortune, September 10, 2015
  13. ↑ Swindell, Bill (4 May 2017). "Heineken buys remaining 50 percent interest in Lagunitas Brewing Co". The Press Democrat. Sonoma Media Investments, LLC. Archived from the original on 8 May 2017. Retrieved 5 May 2017. Heineken is buying Lagunitas in a deal to help propel the craft beer sector globally amid a rapidly changing industry.
  14. ↑ Mobley, Esther (4 May 2017). "Heineken deal could raise Lagunitas' global profile". San Francisco Chronicle. Retrieved 5 May 2017. Growth in international markets, and a desire to start a new stage in his professional life, spurred Magee's decision to sell.
  15. ↑ Laird, Sam (March 8, 2015). "A song of beer and weed". Mashable . Retrieved March 3, 2019.
  16. ↑ Callahan, Mary (15 May 2006). "State investigation leads Lagunitas to create new ale". Press Democrat. Retrieved 8 May 2015.
  17. ↑ Scully, Sean (July 10, 2013). "Lagunitas Brewing Co. to drop '420' marijuana slang from labels in trademark dispute". Press Democrat.
  18. ↑ "Lagunitas sparks excitement with the first-ever THC, IPA-inspired sparkling water". 2018-08-26. Archived from the original on 2019-12-11. Retrieved 2019-12-12.
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