 | |
| Company type | Listed |
|---|---|
| NSE: NB | |
| Industry | Alcoholic beverage |
| Predecessor | Nigerian Breweries Limited |
| Founded | 16 November 1946 (as Nigerian Brewery Limited) |
| Headquarters | , Nigeria |
Area served | Nigeria West Africa |
Key people | Mr Asue Ighodalo (Chairman); Hans Essaadi (MD/CEO) |
| Products | Beer, stout, malt, soft drinks |
| Owner |
|
Number of employees | 2740 (2021) |
| Website | http://www.nbplc.com |
Nigerian Breweries Plc, is the largest brewing company in Nigeria. It serves the Nigerian market and West Africa.
The idea to establish a brewery in Lagos was first promoted by Frank Samuel of UAC before World War II. But it was not until the war ended that concrete steps were taken to kick-start such a project. [2] Market leaders in the sector were all imported brands without a locally produced beer. UAC did not have a technical history in beer-making, leading the firm to enter into a technical agreement with Heineken and investments from other merchandise companies in Nigeria, including John Holt, GBO, SCOA, CFAO and UTC who all took some equity interest in the new company. [3] Nigerian Breweries was incorporated in 1946.
Construction of the brewery began at Iganmu, Lagos, in 1947 and was completed in 1949. The first bottle of its brand, the STAR Lager, rolled off the bottling lines of its Lagos brewery in June 1949. NBL utilized consumer market research to understand the demands of the market and developed a marketing strategy around STAR Lager that used advertisements to show a link between drinking beer and modernity. [3] It was one of the early companies to use sophisticated market research skills and to advertise a Nigerian brand heavily. [4]
Star attained market leadership in 1960, which created a need to build more factories in Nigeria. To get products to consumers, the company gave rights to sell its brand to select distributors and built depots at strategic locations within the country. As the company expanded into other regions, it established more breweries, such as Aba Brewery in 1957 and Kaduna Brewery in 1963. By 1971, the company was one of the largest industries in the country in terms of capital investment. [2] In 1982, another brewery was added in Ibadan. In September 1993, the company acquired its fifth brewery in Enugu, and in October 2003, its sixth brewery, sited at Ameke in Enugu. Ama Brewery began brewing on 22 March 2003 and, at 3 million hectolitres, is the largest brewery in Nigeria. [5]
In addition, NBL introduced assorted non-alcoholic mineral and flavored drinks under the Rainbow brand, including Krola, Tip Top Tonic Water, and Sundowner soda water. It also introduced Gulder into the market and acquired rights to market Schweppes bitter lemon in the country. In 1972, it sold its non-alcoholic drink franchise. [2]
In the 1980s, NBL gradually increased its market share in the alcoholic beverage market at the expense of smaller breweries. In 1988, NBL facilities had to undergo a conversion process when the government banned barley imports. The firm employed Heineken's technical assistance with the conversion process and also established a grain farm in Niger State to supply locally produced grains for the breweries. [6]
In 2010, NB Plc acquired beer factories from Sona Group, makers of maltonic malt drink and franchise owners of Goldberg beer. The factories included Sona Breweries at Ota and Kaduna and Life Breweries at Onitsha. [7] In 2014, the firm merged with Consolidated Breweries, producers of 33 export and Williams Dark Ale, a merger led by the company's leading shareholder Heineken. [8] [9]
In December 2018, a Nigerian court ruled that Nigerian Breweries misled its consumers by selling Amstel Malt as a low-sugar product, which was an inaccurate statement. [10] In March 2019, a Nigerian Federal High Court dismissed Nigerian Breweries' suit against the National Lottery Regulatory Commission (filed in 2018) which asked the Court to look into the authority of the Lottery Commission regarding sales promotion to consumers. [11] The Lottery Commission had nailed Nigerian Breweries for running illegal lottery operations as part of a marketing promotion. [12]
In December 2020, Nigerian Breweries launched the tequila-flavored beer Desperados. [13] In August 2021, Hans Essaadi became the new CEO of Nigerian Breweries. [14]
Most of the products are packed in returnable bottles, and all products are now available in cans. Fayrouz, Maltina, and Amstel Malta are also produced in P.E.T Bottles.
The company's head office is located in Lagos.
Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International.
Guinness Nigeria is a set of breweries in Nigeria, distributing under the Guinness label and owned by Tolaram.
The Carib Brewery Limited is headquartered in Trinidad and Tobago. It produces Carib and Stag beers and a range of shandy products. The main brewery is located in Champs Fleurs, Trinidad, while Carib also has breweries in Saint Kitts and Nevis and Grenada, as well as a United States affiliate brewery in Cape Canaveral, Florida.
Beer in Africa, especially lager, is produced commercially in most African countries, and indigenous people also make varieties of beer. Beer is served in various locales, from neighbourhood shebeens to upscale bars. Many countries have standardized beer bottle sizes, which are cleaned and re-used, so when buying beer at a store, people often must pay a deposit on the bottle and the price of the beer. An alternative to glass-bottle beers is local beer sold in tetra-pak style paper cartons.
Namibia Breweries Limited (NBL) is a brewery founded in 1920 and based in Windhoek, Namibia. On April 26, 2023, Heineken announced that it had completed the purchase of NBL.
Oriental Brewery or OB is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.
Heineken Lager Beer, or simply Heineken, is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
Amstel Brewery is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.
Fischer was a brewery in Schiltigheim, France. Heineken took over ownership in 1996 and closed the brewery in 2009.
Desperados is an agave spirit flavoured pale lager beer with 5.9% alcohol by volume (ABV) originally created and produced by the French brewing company Fischer Brewery but now is produced by Zlatý Bažant Brewery, a Heineken N.V. subsidiary.
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters, Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
SABMiller was one of the top five global brewing companies, and had a range of over 150 beers, including international beers such as Pilsner Urquell, and Miller Genuine Draft, and local ones such as Gambrinus and Castle Milk Stout.
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Heineken Malaysia Berhad is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken, Tiger Beer, Tiger Crystal, Guinness, Strongbow Apple Ciders, Apple Fox Cider, Anchor Smooth, Kilkenny, Anglia, and Malta. The company also imports and distributes Heineken 0.0, Paulaner and Kirin Ichiban.
Intafact Beverages Limited is a brewing company based in Onitsha, Anambra State, Nigeria. Since 15 December 2017, it is a subsidiary of International Breweries Plc.
Nile Breweries Limited (NBL) is the leading beer manufacturer in Uganda.
Beer in Egypt has long held a significant role, and its presence in the country is thought to date back to the Predynastic period. In ancient Egypt wine was preferred by the upper class, whereas beer was a staple for working class Egyptians and a central part of their diet. Despite religious restrictions and conflicting views on alcohol after the Muslim conquest of Egypt, the consumption of beer did not cease, and it still remains the most popular alcoholic beverage in the country by far, accounting for 54 percent of all alcohol consumption.
Champion Breweries PLC is a Nigerian brewing company located in Akwa Ibom state. The company is the producer of Champion lager beer and Champ Malta.
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