 Museum building in 2004 | |
  Location within Amsterdam | |
| Established | 1991 |
|---|---|
| Location | Amsterdam, Netherlands |
| Coordinates | 52°21′28″N4°53′29″E / 52.35778°N 4.89139°E |
| Type | Industrial museum |
| Website | www.heinekenexperience.com |
The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken beer.
The industrial facility was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city. [1]
In 1991, the brewery opened its doors to the public through a visitor centre, known as the "Heineken Treat and Information Centre" (Dutch : Heineken ontvangst- en informatiecentrum). Although the Heineken Experience began in 1991, there were tours of the original brewery while it was still fully operational. It grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor centre changed its name to "Heineken Experience". [2]
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest high-tech multi-media technologies. [3]
The museum underwent a 14-month renovation and expansion process from 2021 to the end of November 2022. [4] [5] During this period, the façade and entrance were renovated and the Reception Center was expanded in order to put an end to the queue of people in the street. [4] [5]
In renovating this visitor experience, the brewery tour was designed to educate the public on the process of pilsner brewing as well as to bringing the Heineken product and brand to life. As described by branding expert Bob Rogers of BRC Imagination Arts, an experience design firm based in Burbank, California, [6] commissioned to design the visitor center renovations: "We wanted to bring back the connection with beer-making, and the history of Heineken, to help people see it, touch it, taste it". [7]
While the original brewing facility which houses the Heineken Experience is an historic landmark for the Heineken company, it serves also as an Anchor Point on the European Route of Industrial Heritage. The European Route of Industrial Heritage presents 845 sites in 29 European countries. Of these, 66 Anchor Points comprise the ERIH main route. In whole, eleven Regional Routes host the industrial history of the European landscape in detail, and all sites relate to ten European Theme Routes which show the diversity of European industrial history and their common roots. [8]
Pilsner is a type of pale lager. It takes its name from the Bohemian city of Plzeň, where the world's first pale lager was produced in 1842 by Pilsner Urquell Brewery.
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.
The Oranjeboom Brewery was founded in Rotterdam in 1671. The brewery there closed in 1990, with production shifted to Breda. That brewery was sold to Interbrew in 1995 and was closed in 2004 by InBev, Interbrew's successor. Production of the brand Oranjeboom was moved to the Dommelsch brewery. In October 2013, Oranjeboom was relaunched as a "quirky" new European style lager.
Koninklijke Grolsch N.V., known simply as Grolsch, is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. In 1895, the de Groen family bought the brewery. They had started their own brewery in Enschede in the early 19th century and held a significant stake until 2007. Today the main brewery is in Enschede.
Beer has a long history in what is now the Czech Republic, with brewing taking place in Břevnov Monastery in 993. The city of Brno had the right to brew beer from the 12th century, while Plzeň and České Budějovice, had breweries in the 13th century.
The Elbląg Brewery is a major brewery in Elbląg, Poland. It belongs to the Żywiec Group.
Plzeňský Prazdroj, a. s. is a Czech brewery which opened in 1842 in Plzeň, Bohemia. It was the first brewery to produce a pale lager, branded as Pilsner Urquell, which became so popular and was so much copied that more than two-thirds of the beer produced in the world today is pale lager, sometimes named pils, pilsner and pilsener after Pilsner Urquell. The brewery name, Pilsner Urquell, which can be roughly translated into English as "the original source at Pilsen", was adopted as a trademark in 1898. Pilsner Urquell is the largest producer and exporter of beer in the Czech Republic.
Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given its present name after merging with Heineken Asia Pacific in 2013.
Heineken Lager Beer, or simply Heineken, is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
Amstel Brewery is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters, Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
Bintang Beer is a brand of beer from Indonesia and is produced by PT Multi Bintang Indonesia Tbk, a subsidiary of Heineken Asia Pacific part of Heineken.
Baltic Beverages Holding is a brewing company owned by Carlsberg Group. It is a significant operator in the brewing industry in the Baltic states and Ukraine.
This article discusses beer in Central America.
Vietnam has an established beer culture that emerged during French colonisation. Beer in Vietnamese is bia, calqued from French bière. Some beer brands or beer types that are popular in Vietnam include Bia Saigon, Bia Hanoi, bia hơi, Heineken beer, and Tiger Beer.
Beer in Slovakia has been produced and consumed at least since the 15th century. Together with the neighbouring Czech Republic, with whom it has a shared and intertwined history, Slovakia has a number of breweries and a rich beer culture.
Beer has been brewed in Sri Lanka from five hundreds of years. In the 19th century, the British introduced British beer to Ceylon. The most popular beers in Sri Lanka are Lager-style beer.
The Tyskie Brewing Museum or Tyskie Browarium is a museum in Tychy in Silesia, Poland. It was established in 2004. The museum is an Anchor point on the European Route of Industrial Heritage. It is an object of cultural heritage in Silesia (259/10), and a Polish national monument (641660).
Carol Stoudt is an American brewmaster who founded Stoudts Brewing Company in Adamstown, Pennsylvania in 1987. In addition to owning the company, she was the brewmaster, salesperson, and mentor. She was one of the first female brewmasters since Prohibition in the United States and the nation's first female sole proprietor of a brewery in 1987.
52°21′28″N4°53′29″E / 52.35778°N 4.89139°E
