 | |
| Industry | Beverage |
|---|---|
| Headquarters | |
| Products | Beers |
| Owner | Brasil Kirin |
| Website | devassa |
Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.[ citation needed ]
| | |
| Industry | Beverage |
|---|---|
| Headquarters | |
| Products | Beers |
| Owner | Brasil Kirin |
| Website | devassa |
Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.[ citation needed ]
The Japanese-owned [1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner [2] ) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories. [3]
Hugh Marston Hefner was an American magazine publisher. He was the founder and editor-in-chief of Playboy magazine, a publication with revealing photographs and articles that provoked charges of obscenity.
Playboy is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, funded in part by a $1,000 loan from Hefner's mother.
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.
The Playboy Mansion, also known as the Playboy Mansion West, is the former home of Playboy magazine founder Hugh Hefner who lived there from 1974 until his death in 2017. Barbi Benton convinced Hefner to buy the home located in Holmby Hills, Los Angeles, California, near Beverly Hills. From the 1970s onward, the mansion became the location of lavish parties held by Hefner which were often attended by celebrities and socialites. It is currently owned by Daren Metropoulos, the son of billionaire investor Dean Metropoulos, and is used for corporate activities. It also serves as a location for television production, magazine photography, charitable events, and civic functions.
Christie Ann Hefner is an American businesswoman. She was chairman and CEO of Playboy Enterprises from 1988 to 2009, and is the daughter of Playboy magazine founder Hugh Hefner.
PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the Playboy magazine and related assets. Its headquarters are in Los Angeles, California.
Ambev, formally Companhia de Bebidas das Américas, is a Brazilian brewing company now merged into Anheuser-Busch InBev. Its name translates to "Beverage Company of the Americas", hence the "Ambev" abbreviation. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica. The merger was approved by the board of directors of the Brazilian Administrative Council for Economic Defense (CADE) on March 30, 2000. The organization's headquarters are in São Paulo, Brazil. It is one of the largest companies by market capitalization in Brazil and in the Southern hemisphere.
Oi, formerly known as Telemar, is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America. It is headquartered in Rio de Janeiro.
The Kirin Holdings Company, Limited. (キリンホールディングス株式会社) is a Japanese beer and beverage holding company. It is known for brands such as Kirin Beer, Kirin Lemon, Mets, and Gogo no Kōcha.
Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016.
Beer in Japan mostly comes from the country's four major breweries, Asahi, Kirin, Sapporo and Suntory, which mainly produce pale lagers around 5% ABV. Beer is immensely popular, far ahead of sake consumption.
MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV. It was the third MTV iteration launched in the world, and the first to broadcast via terrestrial television.
Tec Toy S.A., trading as Tectoy since late 2007, is a Brazilian toy and electronics company headquartered in São Paulo. It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.
Brasil Kirin was a Brazilian brewery and drink company, the second largest in the country after AmBev. Founded in 1939 as Schincariol, the company was purchased in 2011 by the Kirin Company. In 2017, Kirin sold the company to Heineken N.V. of the Netherlands, and is now fully integrated into Heineken's Brazil operations.
Cervejaria Petrópolis is a Brazilian brewery (cervejaria) company headquartered in Petrópolis. The company has 6 industrial plants located in Petrópolis, Boituva, Teresópolis, Rondonópolis, Alagoinhas and Itapissuma, and operates in Brazil, Germany and Paraguay.
Sandy Leah Lima, known mononymously as Sandy, is a Brazilian singer-songwriter and actress. Born and raised in Campinas, Sandy began her career in 1989, when she formed with her brother, musician Junior Lima, the vocal duo Sandy & Junior. They rose to fame in the early 1990s as child stars and reached the height of their success during teenage, as albums Era Uma Vez... Ao Vivo (1998), As Quatro Estações (1999), Quatro Estações: O Show (2000) and Sandy & Junior (2001) sold more than a million units, with the second and third being among the best-selling albums of all time in Brazil. The duo were credited with leading a wave of teen pop artists during the late 1990s and early 2000s, with the press labelling Sandy the Brazilian "Princess of Pop". The duo disbanded in 2007 and released their Acústico MTV in September that year. In addition to their success in the music industry, the sibling's name became a strong brand, with more than 300 licensed products which made R$300 million a year.
Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the United States through Distinguished Vineyards & Wine Partners. It acts as distributors for a range of spirits in New Zealand, but does not own any distilleries outright, although holding a 50% share of Four Pillars Gin in Victoria.
Cooper Bradford Hefner is an American businessman. He has worked as the chief creative officer and chief of global partnerships at Playboy Enterprises, a company founded by his father Hugh Hefner. He was also founder and initial chief executive officer of the startup company Hop.
Baden Baden is a Brazilian microbrewery, located in the city of Campos do Jordão in São Paulo. It was founded in 1999 to serve as a model factory in the production of craft beers and was the first premium beer manufacturer in Brazil. It is now owned by Heineken.
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel.
 | This beer or brewery-related article is a stub. You can help Wikipedia by expanding it. |
