Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016. [1]
Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016. [1]
The tradition of brewing in Brazil dates back to German immigration in the early nineteenth century. The first breweries date from the 1830s. Bohemia is claimed to be the first Brazilian beer, with production starting in 1853 in the city of Petrópolis, in the state of Rio de Janeiro, and is the oldest still in production (now owned by Anheuser–Busch InBev). Many breweries appeared and disappeared in that period, like Ritter from Rio Grande do Sul and Imperial Fábrica de Cerveja Nacional from Rio de Janeiro. Two important brands, Antarctica and Brahma, started production in the 1880s.
Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters. [2] Per capita consumption has declined, dropping from 67 liters in 2012 to around 61 liters in 2016. Despite the weak performance in recent years, outlooks expect per head consumption to increase slightly out to 2021. [3] The on-trade channel accounted for 60% of sales in 2016. As is the case with the market's overall volumes, and per capita consumption, on-trade sales have been adversely impacted by an unfavorable economic situation. [4]
Standard Lager beers are the most popular in Brazil (98% of the market share), with only a limited choice of beers from other categories.[ citation needed ]
The majority of the market belongs to AmBev, the owner of the Brahma, Antarctica, Bohemia and Skol brands. Brazil's largest brewer was formed in 1999 from the merger of the two biggest brands, Brahma and Antarctica. In 2004, Ambev merged with Belgium's Interbrew (Stella Artois, Becks, Staropramen and many others) to form the world's largest brewer, now known as InBev. After the merger, Grupo Schincariol became the largest Brazilian-owned brewery in the country. In 2011, the company became a subsidiary of Japanese beverage company Kirin Brewery Company, and subsequently changed its name to Brasil Kirin. [5] In 2017 Kirin sold this business to Heineken NV for a transaction value of US$1.1 billion. [6]
In 2002, Molson Coors bought Brazil's second largest brewery Kaiser. In 2006, the Mexican FEMSA Cerveza acquired 68% of Kaiser Brewery from Molson Coors. Molson Coors still holds 15% of Kaiser brewery shares, and Heineken holds the remaining 17%. In 2006, FEMSA Cerveza released the Mexican brand Sol in the Brazilian market to compete to the biggest Inbev brands with poor results. In 2010, Heineken bought all FEMSA's brewery including the Brazilian unit.
Company market share in 2009: Ambev (Inbev) (70%), Grupo Schincariol (11,6%), Petrópolis brewery (9,8%), Heineken (6,9%), others (1,73%).
Brand market share in 2005: Skol (32,6%), Brahma (20,4%), Antarctica (13,6%), Nova Schin (10,2%), Kaiser (8,9%).
There are a number of microbreweries in Brazil, the emergence of which are a relatively recent phenomenon. Some of the better renowned microbreweries include;
Curitiba and Blumenau are cities with several breweries: Curitiba: WayBeer, Ogre Beer, BodeBrown, Wensky Beer, Klein Bier, GaudenBier, Cervejas Pagan, Bierhoff, Morada and Asgard. Blumenau: Eisenbahn (Currently controlled by the Heineken Group), Bierland and some soft American lager breweries.
Belo Horizonte is also becoming a major microbrewering pole in the country, with several recognized brands such as Backer, Wals and many others.
Over the past decade Brazilian drinkers are enjoying more imported beer. Leading supply destinations include but are not limited to: Mexico, The Netherlands, Belgium, Germany, and Uruguay. [7] These imports are a lot more expensive than locally brewed beers. However, there are a growing number of bars and beer shops dedicating themselves to selling a large range of craft and imported beer.
Some international brands are actually produced in Brazil, such as Stella Artois and Heineken, but all are dedicated to the premium market with very small market share.
Beer is the most competitive sector of the alcoholic drinks market in Brazil, and the big global beer companies like InBev and FEMSA compete strongly for market share. [8]
In the Brazilian Carnival period there is an explosion in beer consumption. In these 4 days, 400 million liters (or around 4% of the yearly production) are consumed. In November with the approach of summer, the manufacture and investment in marketing triples. International tourists find that domestic and local beers are much less expensive than imported brands. [9]
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.
South African Breweries is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. South African Breweries is now a direct subsidiary of Anheuser-Busch InBev SA/NV.
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's second-largest brewer measured by revenues and was also a major bottler of Coca-Cola. Its brands included Foster's, Miller, and Pilsner Urquell. It operated in 80 countries worldwide and in 2009 sold around 21 billion litres of beverages. Since 10 October 2016, SABMiller is a business division of AB InBev, a Belgian multinational corporation with headquarters in Leuven.
Staropramen Brewery in the Smíchov district of Prague is the second largest brewery in the Czech Republic. It was founded in 1869 and the brand name Staropramen, literally meaning “old spring”, was registered in 1911. It is owned by Molson Coors and its products are exported to 37 countries, mostly in Europe and North America.
Bass Brewery was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. Its pale ale was exported throughout the British Empire, and the company's red triangle became the UK's first registered trade mark.
Ambev, formally Companhia de Bebidas das Américas, is a Brazilian brewing company now merged into Anheuser-Busch InBev. Its name translates to "Beverage Company of the Americas", hence the "Ambev" abbreviation. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica. The merger was approved by the board of directors of the Brazilian Administrative Council for Economic Defense (CADE) on March 30, 2000. The organization's headquarters are in São Paulo, Brazil. It is one of the largest companies by market capitalization in Brazil and in the Southern hemisphere.
Apatin Brewery, a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, the beer is sold in Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Austria, Sweden, Slovenia and Switzerland.
Brasil Kirin was a Brazilian brewery and drink company, the second largest in the country after AmBev. Founded in 1939 as Schincariol, the company was purchased in 2011 by the Kirin Company. In 2017, Kirin sold the company to Heineken N.V. of the Netherlands, and is now fully integrated into Heineken's Brazil operations.
Trebjesa Brewery is the largest brewery in Montenegro. It is based in Nikšić, and is owned by Molson Coors. It produces a small range of pale lagers under the "Nik" brand name.
SABMiller was one of the top five global brewing companies, and had a range of over 150 beers, including international beers such as Pilsner Urquell, and Miller Genuine Draft, and local ones such as Gambrinus and Castle Milk Stout.
Anheuser-Busch InBev SA/NV is the largest beer company in the world. It had 200 brands prior to the merger with SABMiller on October 10, 2016. The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.
Carlos Alves de Brito is a Brazilian businessman who was CEO of Anheuser-Busch InBev from 2008 to 2021. Currently he is CEO of Belron.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. In 2023, the company was ranked 72nd in the Forbes Global 2000. Additionally, AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
InBev was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev. InBev had operations in over 30 countries and sales in over 130 countries. In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion.
Molson Coors is a Canadian-American multinational drink and brewing company headquartered in Chicago, Illinois, with main offices in Golden, Colorado, and Montreal, Quebec.
The annual consumption of beer in Argentina is about 33 litres per person.
Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the largest convenience store chain in Mexico. It is also a shareholder of Heineken N.V.
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel.
| Africa | |
|---|---|
| Asia | |
| Europe |
|
| North America | |
| South America | |
| Oceania | |
| History | |
|---|---|
| Agriculture | |
| Welfare | |
| Energy | |
| Other sectors | |
| Misc. | |
