Beer in Taiwan

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The first beer monopoly was held from 1922 to 1946 under Japanese rule by Takasago Beer. Takasago Beer was brewed in light and dark varieties and competed at times against Japanese import beers. Its successor in 1946, Taiwan Beer, remained a monopoly product after the island was taken over by the Republic of China. Taiwan entered its modern period of multiparty democracy in the 1990s and shed most of its government monopolies as it joined the World Trade Organization in 2002. After the opening up of the private alcohol market dozens of craft brewers sprung up. [1] Expats made up a large percentage of the early craft brewers in Taiwan. [2] Taiwanese craft breweries have had to work hard to distinguish themselves from both TTLC products and foreign imports. [3] [4]

Economy

Domestic beer production in Taiwan was more than 400 million litres annually in 2008, with a significant volume being used for local consumption. Local beer production accounts for over 80% of total beer consumption in Taiwan. A small proportion of the domestically produced beer is exported. [5]

Beer market

In 2013 Taiwan consumed 517 million liters of beer, 149 million of which was imported. Beer is the most popular alcoholic beverage in Taiwan by volume. [6]

The 'Beer Wars'

Trade disputes with China led to what is known locally as the "Beer Wars".

Taiwan (officially the "Republic of China" represented under the name Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu) and China (represented by the People's Republic of China) were admitted into the World Trade Organization (WTO) simultaneously in 2002. Beer could now be imported and exported across the Taiwan Strait for the first time.

Foreign labels accounted for just 18 percent of the NT$45 billion (US$1.3 billion) beer market in the ROC in 2004; Taiwan Beer accounted for all of the remaining 82 percent. Two years later the PRC refused to allow Taiwan Beer to be imported. Officials cited a law banning the use of county or regional names in commercial products. In the ROC this argument was hardly persuasive, given the number of products in China already sporting such names, including China's Tsingtao Beer, named for a city in Shandong province. The move was interpreted by many Taiwanese as an attempt to thwart the free trade PRC had pledged by denying Taiwan proper recognition of its trademarks. A boycott of beers from China was soon underway in the country. [7] The controversy, widely reported in the international press, led to increased recognition of the Taiwan Beer brand.

See also

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<span class="mw-page-title-main">Beer in China</span>

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<span class="mw-page-title-main">Tsingtao Brewery</span> Chinese brewery

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<span class="mw-page-title-main">Carlsberg Group</span> Danish brewery group

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<span class="mw-page-title-main">Craft beer</span> Brewery that produces small amounts of beer

Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques.

<span class="mw-page-title-main">Taiwan Beer</span>

Taiwan Beer is a brand of mass market beer brewed by the Taiwan Tobacco and Liquor Corporation (TTL). The brand is an icon of Taiwanese culture and is applied to the best-selling beer in the country.

<span class="mw-page-title-main">Kirin Company</span> Japanese beverage company

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<span class="mw-page-title-main">San Miguel Brewery Hong Kong</span> Hong Kong brewery

San Miguel Brewery Hong Kong Ltd. (SMBHK) is a brewery based in Hong Kong and is a majority-owned subsidiary of San Miguel Brewing International Ltd., a wholly owned subsidiary of San Miguel Brewery, Inc. The company has two subsidiaries located in the Guangdong province of the People’s Republic of China. An affiliate company, San Miguel Baoding Brewery Company Limited, is based in Baoding, China.

<span class="mw-page-title-main">Beer in Canada</span> Overview of the beer culture in Canada

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<span class="mw-page-title-main">Beer in Thailand</span>

Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phraya Bhirom Bhakdi, born Boon Rawd Sreshthaputra. His company, Boon Rawd Brewery, produces Thailand's oldest and best-known lager, Singha. Singha is sold in Thailand in standard, light, and draught versions.

<span class="mw-page-title-main">Beer in Japan</span> Overview of beer in Japan

Beer in Japan mostly comes from the country's four major breweries, Asahi, Kirin, Sapporo and Suntory, which mainly produce pale lagers around 5% ABV. Beer is immensely popular, far ahead of sake consumption.

<span class="mw-page-title-main">Beer in South Korea</span> Overview of beer in South Korea

Beer, called maekju in Korean, was first introduced to Korea in the early 20th century. Seoul's first beer brewery opened in 1908. Two current major breweries date back to the 1930s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s. It was later acquired by Oriental Breweries (OB). Hite Breweries's former name was Chosun Breweries, which was established in 1933. The company changed its name to Hite Breweries in 1998. OB Breweries established as Showa Kirin Breweries in 1933. The company changed its name to OB Breweries in 1995.

<span class="mw-page-title-main">Guinness Foreign Extra Stout</span> Stout produced by the Guinness Brewery

Guinness Foreign Extra Stout (FES) is a stout produced by the Guinness Brewery, an Irish brewing company owned by Diageo, a drinks multinational. First brewed by Guinness in 1801, FES was designed for export, and is more heavily hopped than Guinness Draught and Extra Stout, which gives it a more bitter taste, and typically has a higher alcohol content. The extra hops were intended as a natural preservative for the long journeys the beer would take by ship.

<span class="mw-page-title-main">Taiwan Tobacco and Liquor Corporation</span>

Taiwan Tobacco and Liquor Corporation, is a state-owned manufacturer and distributor of cigarettes and alcohol, and also formerly a state-sanctioned alcohol beverage brewing and retailing monopoly, in Taiwan. Its most famous product is Taiwan Beer. Other products include wine, Japanese-style liqueurs, Chinese herb liqueurs, and various distilled spirits.

<span class="mw-page-title-main">Beer in Asia</span> Overview of beer in Asia

Beer in Asia began when beer was produced in Sumer, Mesopotamia circa 6000 years ago. It was introduced by Europeans in the 19th century, with modern breweries established in British India, the Dutch East Indies, China, and Japan. Asia's first modern brewery was established in 1830 in India entirely using European brewing technology.

<span class="mw-page-title-main">Alcohol monopoly</span> Government monopoly on alcohol aiming to reduce consumption

An alcohol monopoly is a government monopoly on manufacturing and/or retailing of some or all alcoholic beverages, such as beer, wine and spirits. It can be used as an alternative for total prohibition of alcohol. They exist in all Nordic countries except Denmark proper, and in all provinces and territories in Canada except Alberta. In the United States, there are some alcoholic beverage control states, where alcohol wholesale is controlled by a state government operation and retail sales are offered by either state or private retailers.

<span class="mw-page-title-main">Great Leap Brewing</span> First microbrewery in Beijing

Great Leap Brewing operates four brewpubs in Beijing, two in the Dongcheng District and two in the Chaoyang District. It makes and sells a wide range of beers at those locations, popular both with the city's Western expatriate community and younger Chinese drinkers interested in an alternative product.

Beer in Myanmar has a long history of homebrewing, with traditional brews made from rice, millet, or corn, often flavored with fruits, spices, or medicinal herbs. Commercial brewing of beer in Myanmar commenced in 1886 and until 2015 was dominated by a single producer, Myanmar Brewery Ltd.

<span class="mw-page-title-main">Jim and Dad's Brewing Company</span> Brewery in Yuanshan, Yilan County, Taiwan

The Jim and Dad's Brewing Company is a brewery in Yuanshan Township, Yilan County, Taiwan.

References

  1. Huichen Chou, Cybil. "How Taiwanese craft beers are finding fans in Asia and the West". www.scmp.com. SCMP. Retrieved 30 April 2020.
  2. Jarnit-Bjergsø, Jeppe. "Expat Hipsters Are Taking Over Taiwan's Craft Beer Scene". www.vice.com. Vice. Retrieved 30 April 2020.
  3. Kiniry, Laura. "Inside Taiwan's Craft Beer Renaissance". www.smithsonianmag.com. Smithsonian Magazine. Retrieved 30 April 2020.
  4. Van der Haegen, Jeremy. "Taiwan's Craft Beer Industry in Search of a Local Identity". international.thenewslens.com. The News Lens. Retrieved 30 April 2020.
  5. "Beer in Taiwan". www.euromonitor.com. Retrieved 23 August 2008.
  6. "Craft Beers Increase in Taiwan" (PDF). apps.fas.usda.gov. USDA.
  7. Wu, Debby (10 July 2004). "Boycott of Chinese beers promoted". The Taipei Times. p. 3.

Further reading


Beer in Taiwan
Taiwan Beer glass bottles 20101124.jpg
Taiwan Beer is one of the best known brands of beer in Taiwan